BONUS The End of Product Management? Three Experts Reveal the Unstoppable Rise of Product Engineers | Anton Zaides, Rafa Paez, and Max Piechota

BONUS The End of Product Management? Three Experts Reveal the Unstoppable Rise of Product Engineers | Anton Zaides, Rafa Paez, and Max Piechota

BONUS: The End of Product Management? Three Experts Reveal the Unstoppable Rise of Product Engineers With Anton Zaides, Rafa Paez, and Max Piechota

In this BONUS episode, we explore the emerging concept of the Product Engineer with three experts in the field: Anton Zaides, Rafa Paez, and Max Piechota. Together, they discuss how software engineers are evolving beyond just technical skills to embrace product thinking, business understanding, and customer empathy. This shift represents a move toward what they call "M-skilled" professionals who combine technical expertise with product sensibility to create greater impact.

The Evolution of Software Engineering

"The role of the software engineer is evolving to a product engineer...they understand what to build and why they are building it."

Rafa Paez kicks off the conversation by sharing insights from his article on Substack, titled "The Rise of the 100x Product Engineer." He explains how the modern software engineer is taking on greater ownership of their work, focusing not just on writing code but understanding the underlying business reasons for features. This new breed of engineers thinks critically about product metrics, challenges assumptions, and takes extreme ownership of outcomes rather than just outputs.

Breaking Product Management

"Engineers don't really care about what they work on...but what if they did?"

Anton Zaides discusses his provocative Substack article "Product Management is broken, a change is coming," where he challenges the traditional separation between engineers and product decisions. He describes the phenomenon of the "ZOOM-based product manager" who remains disconnected from both users and engineers, and contrasts this with engineers who genuinely care about the products they build. Anton argues that when engineers are invested in the product outcomes, the entire development process improves.

For a podcast episode with Anton Zaides about the Product Management is broken article, listen to this Scrum Master Toolbox Podcast episode.

Measuring What Matters

"We need to measure the product outcome, the customer value and incentivize developers based on that."

Max Piechota shares how his journey toward product engineering began through conversations with his CEO about measuring software engineer performance. His research led him to realize that traditional engineering metrics often miss what truly matters - the value delivered to customers. Max advocates for aligning developer incentives with product outcomes rather than just code output, representing a fundamental shift in how we evaluate technical contributions.

Catalyzing the Transformation

"What helped me change was working with those people that wanted to create products."

The conversation turns to practical ways to foster this evolution toward product engineering:

  • Max describes how exposure to product-oriented colleagues and learning about the Lean Startup methodology transformed his perspective as a developer.

  • Anton outlines a three-step approach: helping engineers see metrics and user interactions, building business literacy, and connecting more deeply with the domain.

  • The group discusses the importance of helping engineers understand concepts like gross margin and the AARRR framework (Acquisition, Activation, Retention, Revenue, Referral).

Beyond Solutions to Problems

"Often we only focus on the solution, without understanding the actual problem we are trying to solve."

One crucial insight from the conversation is the need for engineers to take a step back from solution mode and better understand the underlying problems. The panel shares practical tips:

  • Clarify how the business works and identify opportunities for improvement

  • Be thoughtful about how developers are incentivized

  • Connect technical decisions to financial outcomes

  • Focus on landing page conversion and other customer-facing metrics when they're the bottleneck to growth

This mindset shift enables engineers to make more strategic decisions about where to invest their technical efforts for maximum impact.

About Anton Zaides, Rafa Páez, Max Piechota

Anton Zaides is the founder of Manager.dev, where he shares insights about engineering management and product development. With extensive experience in both engineering and product leadership roles, Anton is passionate about bridging the gap between technical execution and product vision.

You can link with Anton Zaides on Substack. For inquiries, reach him at Anton@manager.dev.

Rafa Paez is a product engineering advocate who wrote the influential article "The Rise of the 100x Product Engineer." Through his work, Rafa explores how engineers can expand their impact by embracing product thinking and business understanding alongside technical skills.

You can link with Rafa Paez on Substack. Find more of his work at rafapaez.com.

Max Piechota is a thought leader in the engineering productivity space who has researched effective ways to measure and improve developer performance. He advocates for outcome-based metrics that focus on customer value rather than code output.

You can link with Max Piechota on Substack.

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From Top-Down to Collaborative—Reimagining Organizational Restructuring | Somya Mehra

From Top-Down to Collaborative—Reimagining Organizational Restructuring | Somya Mehra

Somya Mehra: From Top-Down to Collaborative—Reimagining Organizational Restructuring Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. During a business unit split and reorganization focused on creating smaller teams, Somya and her fellow Scrum Masters were invited to create the new structure process. After hearing feedback that teams felt excluded from previous changes, they decided to include teams in the reorganization process to give them a sense of control. They started by asking top management for constraints, then applied them to see what was possible. They facilitated workshops with Product Owners to divide the product portfolio and determine team assignments, ensuring people felt involved in the change process. Self-reflection Question: When leading organizational change, how do you balance the need for structure with giving teams meaningful input into decisions that affect them? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people. 🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Somya Mehra Somya is a Scrum Master at u-blox with nearly 7 years of IT experience across India and Finland. With experience in Waterfall and Agile models, she leads with empathy and a people-first approach. Somya is deeply interested in human behavior and understanding the motivations behind people's actions. You can link with Somya Mehra on LinkedIn.

13 Aug 13min

How Upper Management Can Destroy a High-Performing Team in Minutes | Somya Mehra

How Upper Management Can Destroy a High-Performing Team in Minutes | Somya Mehra

Somya Mehra: How Upper Management Can Destroy a High-Performing Team in Minutes Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. While working as a business analyst at a startup building an exam evaluation product for universities, Somya witnessed a well-functioning team with good collaboration and timely delivery. However, upper management began challenging the team lead and Scrum Master, accusing the team of padding story points. When leadership confronted the team, the tech lead threw the entire team under the bus, breaking all trust. The CEO's declaration that he could detect padding in estimates shattered the relationship between developers and leadership, leading team members to want to leave. Featured Book of the Week: Agile Retrospectives by Larsen and Derby Somya recommends "Agile Retrospectives" by Larsen and Derby because doing Scrum right means doing retrospectives right. As someone who wanted to excel as a retro facilitator, she found this book invaluable due to its excellent reviews and practical examples. The book provides several examples of how to facilitate retrospectives effectively, making it her go-to recommendation for Scrum Masters wanting to improve their retrospective facilitation skills. Self-reflection Question: How do you maintain trust between your team and leadership when management questions the team's estimates or performance? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people. 🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Somya Mehra Somya is a Scrum Master at u-blox with nearly 7 years of IT experience across India and Finland. With experience in Waterfall and Agile models, she leads with empathy and a people-first approach. Somya is deeply interested in human behavior and understanding the motivations behind people's actions. You can link with Somya Mehra on LinkedIn.

12 Aug 16min

Learning to Spot Team Performance Warning Signs Early As A Scrum Master | Somya Mehra

Learning to Spot Team Performance Warning Signs Early As A Scrum Master | Somya Mehra

Somya Mehra: Learning to Spot Team Performance Warning Signs Early Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. At the start of Somya's Scrum Master journey, she joined a well-organized and balanced team. However, after two senior developers left the company, the team faced unexpected challenges. Despite hiring new people, velocity didn't improve. Somya discovered that a remaining senior developer had been stepping back and wasn't contributing actively to the team. Through conversations and giving specific tickets to the senior developer, Somya learned valuable lessons about early intervention and communication. Self-reflection Question: How quickly do you address performance concerns with team members, and what signals do you watch for to identify when someone might be disengaging? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people. 🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Somya Mehra Somya is a Scrum Master at u-blox with nearly 7 years of IT experience across India and Finland. With experience in Waterfall and Agile models, she leads with empathy and a people-first approach. Somya is deeply interested in human behavior and understanding the motivations behind people's actions. You can link with Somya Mehra on LinkedIn.

11 Aug 14min

BONUS: Why Large Organizations Struggle to Innovate With Elliott Parker

BONUS: Why Large Organizations Struggle to Innovate With Elliott Parker

BONUS: Elliott Parker on Breaking The Illusion of Innovation and Why Large Organizations Struggle to Innovate In this BONUS episode, we dive deep into the paradox of modern corporate innovation with Elliott Parker, CEO of Alloy Partners. Elliott shares his insights on why well-managed organizations often struggle with innovation, the critical difference between execution and learning challenges, and how venture studios can bridge the gap between corporate resources and startup agility. In this episode, we explore Elliott's book The Illusion of Innovation. The Golden Gate Bridge Paradox "It took 7 years to add a safety net to a bridge that took 3 years to build." Elliott opens with a striking example that illustrates the central thesis of his work. Large organizations today are paradoxically less capable of handling opportunities and challenges despite being better managed than ever before. The irony lies in their very efficiency—modern corporations have become so optimized for capital efficiency and short-term profits that they've inadvertently sacrificed their capacity for future innovation. This focus on Return on Invested Capital (ROIC) creates organizations that excel at managing existing assets but struggle with the uncertainty required for breakthrough innovation. The Corporate Innovation Anti-Pattern "The more the innovation team borrows from the business, the more the innovation team starts to look like the original organization." Elliott reflects on a belief he once held and now completely disagrees with—that corporate innovation teams could successfully drive disruptive innovation from within. Having worked in corporate innovation focused on IP licensing and later in venture capital, he discovered that these internal teams, while excellent at expanding existing business models, inevitably become constrained by the very organization they're meant to transform. The solution he advocates is funding startups outside larger organizations, where there's nothing to preserve or perpetuate, allowing for true disruptive thinking. In this segment, we talk about Clayton Christensen's Disruption Theory which he explored in the now famous book: The Innovator's Dilemma. Execution vs. Learning Challenges "Moving slow is a feature of corporations, not a bug." One of Elliott's key frameworks distinguishes between execution challenges and learning challenges. Corporations are brilliantly designed for execution—when the problem and solution are known, they excel. However, learning problems, where the problem is clear but the solution unknown, require a fundamentally different approach. Elliott suggests marrying the best of both worlds: leveraging the funding and market research capabilities of large organizations with the disruptive ideas and solution-seeking agility of startups. He provocatively suggests treating communication around innovation as something to be avoided until solutions are proven, advocating for working in silos until innovation actually works. The Controlled Burn Philosophy "The only way to get data about the future is to collect data by running experiments." Elliott introduces the concept of "controlled burn" using forest fire management as a metaphor for corporate innovation. Just as western US forests have become dangerously dense from aggressive fire suppression, corporations have become fragile by avoiding all risk and experimentation. We can't predict the future, and there's no existing data about what's coming—the only way to generate future insights is through deliberate experimentation. However, managers are typically incentivized to avoid experiments and minimize risk, creating the organizational equivalent of dense forests prone to devastating fires when disruption eventually arrives. Creating Safe-to-Fail Environments "In corporates we focus on frequency of correctness. In startups we focus on magnitude of correctness." After initially believing he could change organizations from within, Elliott learned that creating truly safe-to-fail environments within established companies is nearly impossible. This realization led him to focus on creating startups as the perfect vehicle for business model experimentation. The fundamental difference in mindset is crucial: corporations optimize for being right most of the time, while startups optimize for the size of their wins when they are right, embracing a venture capital-like approach to innovation where occasional big wins compensate for frequent small failures. Shifting from Wealth to Knowledge Generation "Civilizations fail because they don't innovate fast enough." Drawing on insights from David Deutsch's work on learning and innovation, Elliott argues that long-term resilience comes from learning, not just wealth generation. He advocates for shifting corporate conversations from immediate wealth generation to knowledge and learning, positioning companies as explorers of innovation and business models. This requires different funding mechanisms—moving away from operational budgets managed through traditional Excel-based metrics toward "patient capital" that can sustain the uncertainty inherent in true innovation. Traditional management approaches lack the passion needed for breakthrough innovation. In this segment, we refer to David Deutsch's book The Beginning of Infinity: Explanations that Transform The World. About Elliott Parker Elliott Parker is CEO of Alloy Partners, where he helps corporations and universities launch startups through a venture studio model. A former Innosight consultant and entrepreneur, he's passionate about bridging big companies with startup ecosystems to unlock real innovation and long-term growth in an increasingly distributed world. You can link with Elliott Parker on LinkedIn.

9 Aug 44min

How Decision Journals Can Transform Product Owner Behavior | Florian Georgescu

How Decision Journals Can Transform Product Owner Behavior | Florian Georgescu

Florian Georgescu: How Decision Journals Can Transform Product Owner Behavior Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. The Great Product Owner: The Humble Learner Florian describes a Product Owner who started from scratch with business knowledge but no PO experience. This exemplary PO demonstrated transparency and engagement in their communication style, showed humility in recognizing knowledge gaps, and actively built strong relationships with the team. They used practical tools like a Product Canvas shared with the team, implemented "Story Time Tuesdays" for informal refinement sessions, and introduced feature learning cards to assess impact and learn from completed work. This PO's success came from embracing the learning journey openly and creating collaborative environments where both they and the team could grow together. The Bad Product Owner: The Command-and-Control Controller Florian encountered a Product Owner who transitioned from 20 years in project management, bringing a command-and-control style that frustrated the development team. Despite having good business and technical knowledge, this PO made technical decisions for the team without allowing input, particularly challenging since they were in a different location. Florian addressed this through a "decision journal" experiment over three sprints, documenting every product decision and analyzing their impact during retrospectives. This approach served as a powerful mirror, clearly showing that technical decisions made without team input produced poor results, ultimately helping both the PO and team recognize the importance of collaborative decision-making. Self-reflection Question: How does your Product Owner balance their expertise with the team's input, and what tools could help improve this collaboration? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people. 🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Florian Georgescu Florian is a seasoned Agile Coach with 10+ years of experience guiding teams across startups to large enterprises. He specializes in tailoring workflows, mentoring Scrum Masters, and fostering collaboration. Passionate about continuous improvement, Florian helps organizations boost agility and align delivery with strategic goals for lasting impact. You can link with Florian Georgescu on LinkedIn.

8 Aug 17min

When Teams Embody Agility Without Having To Thinking About It | Florian Georgescu

When Teams Embody Agility Without Having To Thinking About It | Florian Georgescu

Florian Georgescu: When Teams Embody Agility Without Having To Thinking About It Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Florian defines success for Scrum Masters as achieving teams that embody agility naturally, without conscious effort. He identifies key behaviors that indicate true team maturity: team members openly discuss their needs and how to fulfill them, they embrace constructive conflict as productive and necessary, and developers can communicate with business stakeholders in accessible language rather than technical jargon. This level of success represents the ultimate goal for Scrum Masters – creating self-organizing teams that have internalized agile principles so deeply that they become second nature, enabling authentic collaboration and effective business communication. Featured Retrospective Format for the Week: Naikan Retrospective The Naikan Retrospective, based on a Japanese self-reflection practice, proved invaluable when Florian's team faced a catastrophic release failure during a Champions League game at a sports betting company. This format addresses three key questions: "What have I done successfully for my team?", "What did I get back from my team?", and "How did I support my team in these hard moments?" Despite initial concerns about team acceptance, this retrospective format provided structured relief during high-tension situations, allowed team members to express missing support needs, and created lasting positive impact. The human-centered approach helped the team process failure constructively and build stronger relationships through structured self-reflection. self-reflection Question: What behaviors in your team indicate they're truly embodying agility, and how might you recognize when they no longer need your guidance? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people. 🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Florian Georgescu Florian is a seasoned Agile Coach with 10+ years of experience guiding teams across startups to large enterprises. He specializes in tailoring workflows, mentoring Scrum Masters, and fostering collaboration. Passionate about continuous improvement, Florian helps organizations boost agility and align delivery with strategic goals for lasting impact. You can link with Florian Georgescu on LinkedIn.

7 Aug 13min

From Resistance to Effective Change Leadership in Agile Adoption | Florian Georgescu

From Resistance to Effective Change Leadership in Agile Adoption | Florian Georgescu

Florian Georgescu: From Resistance to Effective Change Leadership in Agile Adoption Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Florian shares his transformation from resisting organizational standardization to becoming a champion of strategic alignment. Initially fearing that standardization would stifle innovation and turn agile practices into rigid frameworks, he discovered the bigger picture when he became scrum master chapter lead for 12 scrum masters across multiple locations and cultures. The breakthrough came from implementing a three-level standardization approach: level 1 for non-negotiables, level 2 for encouraged patterns, and level 3 for team-specific innovations. Using the 80/20 principle, they focused on the 20% of standards that would create 80% of alignment. The scrum master chapter became a learning hub where teams could share their level 3 innovations, creating a balance between consistency and creativity that enabled effective cross-tribe collaboration. Self-reflection Question: How might you balance the need for organizational alignment with preserving team autonomy and innovation in your current context? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people. 🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Florian Georgescu Florian is a seasoned Agile Coach with 10+ years of experience guiding teams across startups to large enterprises. He specializes in tailoring workflows, mentoring Scrum Masters, and fostering collaboration. Passionate about continuous improvement, Florian helps organizations boost agility and align delivery with strategic goals for lasting impact. You can link with Florian Georgescu on LinkedIn.

6 Aug 13min

When Knowledge Hoarding Destroys Team Dynamics | Florian Georgescu

When Knowledge Hoarding Destroys Team Dynamics | Florian Georgescu

Florian Georgescu: When Knowledge Hoarding Destroys Team Dynamics Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Florian describes a payment system development team where an experienced tech lead unknowingly created a dangerous dependency. This senior developer, while well-intentioned, became the single point of knowledge and decision-making for the entire team. Other developers began copying his behavior, creating a culture where team members were afraid to ask questions for fear of appearing incompetent. When this key developer left, the team fell apart - planning sessions became confusing, technical discussions stalled, and two junior developers quit citing lack of learning opportunities. The story demonstrates how knowledge hoarding, even when unintentional, can destroy team resilience and create toxic dynamics that stifle growth and collaboration. In this segment, we refer to the Monday episode with Florian as context for the story he shares on this episode. Self-reflection Question: How might knowledge hoarding be happening in your team, and what steps could you take to encourage more distributed learning and decision-making? Featured Book of the Week: The Responsibility Process by Christopher Avery Florian The Responsibility Process by Christopher Avery particularly valuable for understanding the stages people go through when taking responsibility. The book's framework helped him process his own burnout experience and provides crucial insights for helping teams accept responsibility for their outcomes. Florian emphasizes how the responsibility process is essential for understanding what you can influence when you want to take ownership, making it a powerful tool for both personal growth and team development. In this segment, we refer to the Responsibility Process, by Christopher Avery, who was a previous guest on our Audiobook project: Tips From the Trenches, Scrum Master Edition. [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people. 🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Florian Georgescu Florian is a seasoned Agile Coach with 10+ years of experience guiding teams across startups to large enterprises. He specializes in tailoring workflows, mentoring Scrum Masters, and fostering collaboration. Passionate about continuous improvement, Florian helps organizations boost agility and align delivery with strategic goals for lasting impact. You can link with Florian Georgescu on LinkedIn.

5 Aug 14min

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