BONUS Creating Delightful Products With Nesrine Changuel

BONUS Creating Delightful Products With Nesrine Changuel

BONUS: Nesrine Changuel shares how to create emotionally connected, delightful products!

In this BONUS episode, we explore the concept of product delight with Nesrine Changuel. Nesrine shares insights from her extensive experience at companies like Skype, Spotify, Google Meet, and Chrome to help us understand how to create lovable tech experiences that drive user loyalty and differentiation. We explore the Delight Grid Framework she created, and discuss the importance of emotional connection in product design. We also touch on practical ways to incorporate delight into everyday product decisions.

The Essence of Delight in Products

"Creating emotional connection between users and products... What I'm usually vocal about is that it's not enough to solve functional needs if you want to create sustainable growth, and more particularly if you want to have your users love the product and create habits using your product."

Nesrine explains that while most companies know how to solve functional problems, truly delightful products go beyond functionality to create emotional connections with users. This connection comes from anticipating user needs and surprising them on both functional and emotional levels. She emphasizes that delight emerges when users experience both joy and surprise simultaneously, which is key to exceeding expectations and building brand loyalty.

Moving Beyond User Complaints

"Most features that are built in products are coming from users' complaints... What I'm trying to be clear about is that if you want to build an emotional connection, it's about opening up a little bit more of your source of opportunities."

Many teams focus primarily on addressing user complaints, which puts them in a reactive position. Nesrine encourages organizations to anticipate user needs by engaging with users in comfortable environments before problems arise. She suggests looking beyond direct feature requests and investigating how users feel while using the product, how they experience the journey, and what emotions arise during the experience. This proactive approach opens new opportunities for creating delightful experiences that users may not explicitly request.

In this segment we refer to the KANO model for categorizing product features.

Understanding Emotional Demotivators: The Zoom Fatigue Example

"I tried to interview many users and realized that, of course, with the fact that we all moved into video conferencing, some demotivators started to surface like boredom, low interaction, overwhelm. There was a term that started to show up at the time - it's called zoom fatigue."

Nesrine shares how her team at Google Meet tackled emotional demotivators by first deeply understanding them. By investigating "Zoom fatigue," they discovered through Stanford research that one major cause was the fatigue from constantly seeing yourself on screen. This insight led them to develop the "minimize self view" feature, allowing users to broadcast their video without seeing themselves. This example demonstrates how understanding emotional pain points can lead to features that create delight by addressing unspoken needs.

The Delight Grid Framework

"We want to delight the users, but because we don't know how, we end up only doing performers or hygiene features."

Nesrine introduces her Delight Grid Framework, which helps product teams balance functional and emotional needs. The framework begins by identifying emotional motivators through empathetic user research. These motivators are then placed in a grid alongside functional needs to classify features as:

  • Low Delight: Features that only solve functional needs

  • Surface Delight: Features that only address emotional needs (like celebratory animations)

  • Deep Delight: Features that solve both functional needs and emotional motivators

She emphasizes that the most successful products prioritize deep delight features, which create lasting emotional connections while solving real problems.

Detecting Opportunities Through User Journey Mapping

"I use customer journey maps... One of the elements is feelings... If you do the exercise very well and put the feeling element into your journey map, you can draw a line showing peak moments and valley moments - these are pivotal moments for connecting with users at the emotional level."

Nesrine advocates for using customer journey maps to identify emotional highs and lows throughout the user experience. By focusing on these "pivotal moments," teams can find opportunities to amplify positive emotions or transform negative ones into delightful experiences. She encourages teams to celebrate positive emotional peaks with users and find ways to turn valleys into more positive experiences.

Real-World Example: Restaurant QR Code Payment

"The waiter came with a note, and on the note, there is a QR code... What a relief that experience was! I've been very, very surprised, and they turned that moment of frustration and fear into something super fun."

Nesrine shares a delightful dining experience where a restaurant transformed the typically frustrating moment of splitting the bill by providing a QR code that led to an app where diners could easily select what they ordered and pay individually. This example illustrates how identifying emotional pain points (bill-splitting anxiety) and addressing them can turn a negative experience into a memorable, delightful one that creates loyal customers.

Creating a Culture of Delight Across Teams

"It's very important to have the same language. If the marketing team believes in emotional connection, and the designer believes in emotional connection, and then suddenly engineers and PMs don't even know what you're talking about, that creates a gap."

For delight to become central to product development, Nesrine emphasizes the importance of creating a shared language and understanding across all teams. This shared vision ensures everyone from designers to engineers is aligned on the goal of creating emotionally connected experiences, allowing for better collaboration and more cohesive product development.

Recommended Reading

About Nesrine Changuel

Nesrine Changuel is a product leader, coach, and author with over a decade of experience at Skype, Spotify, Google Meet, and Chrome. She specializes in designing emotionally connected, delightful products. Her book, Delight, introduces a framework for creating lovable tech experiences that drive user loyalty and differentiation.

You can link with Nesrine Changuel on LinkedIn and follow Nesrine's website.

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Beyond Product Knowledge—The Hidden Skills Every Product Owner Needs | Shawn Dsouza

Beyond Product Knowledge—The Hidden Skills Every Product Owner Needs | Shawn Dsouza

Shawn Dsouza: Beyond Product Knowledge—The Hidden Skills Every Product Owner Needs Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Shawn explores both ends of the Product Owner spectrum through real experiences. On one side, he addresses the "Forced" or "Accidental" Product Owner—a common but problematic pattern where organizations appoint someone based solely on product knowledge. He shares the story of a QA professional thrust into the PO role who knew the product inside out but lacked other essential PO skills, frustrating the team with inadequate responses. Through coaching questions inspired by "The Advice Trap," Shawn helped this reluctant PO reflect on responsibilities and develop confidence beyond technical knowledge. The Great Product Owner: The Story-Crafting Superstar Shawn celebrates a Product Owner who elevated user story writing to an art form—"the Picasso of writing user stories." This exceptional PO co-crafted clear, well-structured stories with the team and used AI to refine stories and acceptance criteria. Her meticulous preparation included intensive refinement sessions before vacations and expert story slicing techniques. By handling requirements clarity superbly, she freed the team to focus entirely on problem-solving rather than deciphering what needed to be built. The Bad Product Owner: The Forced/Accidental Product Owner Organizations frequently make the mistake of appointing the person with the highest product knowledge as Product Owner, assuming technical expertise translates to PO effectiveness. However, the Product Owner role requires diverse skills beyond product knowledge—stakeholder management, prioritization, communication, and strategic thinking. When a QA professional was thrust into this role, their deep product understanding couldn't compensate for underdeveloped PO competencies, leading to team frustration and project complications. In this segment, we refer to the Coach Your PO e-course published by your Scrum Master Toolbox Podcast! Self-reflection Question: What skills beyond domain expertise should you develop or look for when transitioning into or selecting someone for the Product Owner role? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people. 🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Shawn Dsouza Shawn, a Mangalore native and Software Technology postgraduate from AIMIT, brings 8+ years of IT expertise, excelling as a Scrum Master fostering innovation and teamwork. Beyond technology, he leads SPARK, a social service initiative, and pursues his passion as an aquarist, nurturing vibrant aquatic ecosystems with dedication. You can link with Shawn Dsouza on LinkedIn.

19 Sep 15min

The Marathon Mindset—Building Agile Teams That Last Beyond Sprint Deadlines | Shawn Dsouza

The Marathon Mindset—Building Agile Teams That Last Beyond Sprint Deadlines | Shawn Dsouza

Shawn Dsouza: The Marathon Mindset—Building Agile Teams That Last Beyond Sprint Deadlines Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Shawn defines himself as a "people-first Scrum Master" who measures success not through metrics but through daily interactions and team growth. He contrasts two teams: one that hit deadlines but lacked collaboration (unsustainable success) versus another that struggled with deadlines but excelled in conversations and continuous improvement (sustainable growth). For Shawn, protecting deep work and fostering genuine team collaboration indicates true success. He emphasizes that product development is a marathon, not a sprint, and warns that lack of meaningful conversations will inevitably lead to team problems. In this segment, we refer to the book Clean Language by Sullivan and Rees. Featured Retrospective Format for the Week: Sprint Awards Shawn champions the Sprint Awards retrospective format, moving beyond viewing retrospectives as just another Scrum event to recognizing them as critical team development opportunities. In this format, team members give awards to colleagues for various contributions during the sprint, with each award recipient explaining why they were chosen. Shawn prefers face-to-face, offline retrospectives and always starts with ice breakers to gauge how the team feels—whether they feel heard and connected. He believes in experimenting with different retrospective formats since no single approach works for every situation. Self-reflection Question: How do you balance achieving deliverable outcomes with building sustainable team relationships and collaboration patterns? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people. 🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Shawn Dsouza Shawn, a Mangalore native and Software Technology postgraduate from AIMIT, brings 8+ years of IT expertise, excelling as a Scrum Master fostering innovation and teamwork. Beyond technology, he leads SPARK, a social service initiative, and pursues his passion as an aquarist, nurturing vibrant aquatic ecosystems with dedication. You can link with Shawn Dsouza on LinkedIn.

18 Sep 13min

From AI Anxiety to AI Advantage: A Scrum Master's Experimental Approach | Shawn Dsouza

From AI Anxiety to AI Advantage: A Scrum Master's Experimental Approach | Shawn Dsouza

Shawn Dsouza: From AI Anxiety to AI Advantage: A Scrum Master's Experimental Approach Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Shawn faces the massive AI transformation currently reshaping the tech industry, acknowledging both its benefits and the fear it creates among professionals questioning their relevance. In his organization, he witnesses AI delivering wonders for some teams while others struggle and lose projects. Rather than viewing AI as an overwhelming wave, Shawn advocates for experimentation. He shares practical examples, like helping a Product Owner streamline story creation from Excel to JIRA using AI tools, and leveraging MIRO AI for team collaboration. His approach focuses on identifying friction points where AI experiments could add value while keeping conversations centered on possibilities rather than fears. Self-reflection Question: Instead of fearing technological changes like AI, how can you create small experiments to explore new possibilities and reduce friction in your current work processes? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people. 🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Shawn Dsouza Shawn, a Mangalore native and Software Technology postgraduate from AIMIT, brings 8+ years of IT expertise, excelling as a Scrum Master fostering innovation and teamwork. Beyond technology, he leads SPARK, a social service initiative, and pursues his passion as an aquarist, nurturing vibrant aquatic ecosystems with dedication. You can link with Shawn Dsouza on LinkedIn.

17 Sep 13min

The Database Migration Disaster— Why Software Development Teams Need Psychological Safety | Shawn Dsouza

The Database Migration Disaster— Why Software Development Teams Need Psychological Safety | Shawn Dsouza

Shawn Dsouza: The Database Migration Disaster— Why Software Development Teams Need Psychological Safety Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Shawn worked with a skilled team migrating a database from local to cloud-based systems, supported by a strong Product Owner. Despite surface-level success in ceremonies, he noticed the team avoided discussing difficult topics. After three months of seemingly smooth progress, they delivered to pre-production only to discover 140 critical issues. The root cause? Unspoken disagreements and tensions that festered beneath polite ceremony facades. The situation deteriorated to the point where a senior engineer quit, teaching Shawn that pausing to address underlying issues doesn't cost time—it builds sustainability. In this segment, we refer to the episodes with Mahesh Jade, a previous guest on the Scrum Master Toolbox podcast. Featured Book of the Week: The Advice Trap by Michael Bungay Stanier Shawn discovered this transformative book when he realized he was talking too much in team meetings despite wanting to add value. The Advice Trap revealed how his instinct to give advice, though well-intentioned, was actually self-defeating. The book taught him to stay curious longer and ask better questions rather than rushing to provide solutions. As Shawn puts it, "The minute you think you have the answer you stop listening"—a lesson that fundamentally changed his coaching approach and helped him become more effective with his teams. Self-reflection Question: When working with teams, do you find yourself jumping to advice-giving mode, or do you stay curious long enough to truly understand the underlying challenges? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people. 🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Shawn Dsouza Shawn, a Mangalore native and Software Technology postgraduate from AIMIT, brings 8+ years of IT expertise, excelling as a Scrum Master fostering innovation and teamwork. Beyond technology, he leads SPARK, a social service initiative, and pursues his passion as an aquarist, nurturing vibrant aquatic ecosystems with dedication. You can link with Shawn Dsouza on LinkedIn.

16 Sep 13min

When Scrum Masters Forget to Listen - A Team Trust Crisis in Agile Implementation | Shawn Dsouza

When Scrum Masters Forget to Listen - A Team Trust Crisis in Agile Implementation | Shawn Dsouza

Shawn Dsouza: When Scrum Masters Forget to Listen - A Team Trust Crisis in Agile Implementation Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Shawn shares a powerful lesson about the importance of listening before implementing. Working with a young, talented team drowning in firefighting, he rolled out Scrum in "full" without taking time to understand the team's context. Going through the motions of Scrum ceremonies without genuine team ownership led to dropping energy levels and lost trust. The turning point came when Shawn realized the team had lost faith in his approach, prompting him to rebuild the process collaboratively with team ownership at its core. This story highlights how good intentions can backfire when we prioritize frameworks over people. Self-reflection Question: Before implementing any new process or framework, how do you ensure you truly understand your team's current challenges and context rather than jumping straight to solutions? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people. 🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Shawn Dsouza Shawn, a Mangalore native and Software Technology postgraduate from AIMIT, brings 8+ years of IT expertise, excelling as a Scrum Master fostering innovation and teamwork. Beyond technology, he leads SPARK, a social service initiative, and pursues his passion as an aquarist, nurturing vibrant aquatic ecosystems with dedication. You can link with Shawn Dsouza on LinkedIn.

15 Sep 14min

Problems vs. Solutions: The Great Product Owner Distinction | Bernie Maloney

Problems vs. Solutions: The Great Product Owner Distinction | Bernie Maloney

Bernie Maloney: Problems vs. Solutions: The Great Product Owner Distinction Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. The Great Product Owner: The Strategic Problem Solver Bernie describes an exemplary Product Owner from a stealth program sponsored by a CTO, where the company needed to create new intellectual property. This Great Product Owner understood that Agile operates in three dimensions: most organizations only focus on outputs and delivery (first dimension), some reach outcomes (second dimension), but the truly great ones operate in the third dimension of strategic or business agility - defining problems worth solving. This Product Owner knew that high-performing teams need to understand what problem is worth solving rather than just receiving solutions to build. They embraced the Mobius loop approach, focusing on discovering the right problems rather than jumping straight to solutions. In this segment, we refer to the Mobius Loop, and to Steve Blank's work on the job of a startup. We also refer to the episode with Elliott Parker on the critical importance of the "startup mindset" to foster innovation in larger organizations. The Bad Product Owner: The Backlog Jockey with Authority Issues Bernie identifies the anti-pattern of Product Owners being treated as mere "backlog jockeys" by their organizations, which forces them into solution-building mode rather than problem-solving mode. These Product Owners don't understand the importance of saying "no" and lack clarity about intent and goals. The worst case Bernie encountered was a team manager who also served as Product Owner, wielding positional authority that shut down team communication. This person would interrupt daily scrums, causing teams to revert to waiting for direction rather than self-organizing. The combination of unclear intent and positional authority creates a toxic environment that destroys team autonomy and psychological safety. Self-reflection Question: Is your Product Owner focused on defining problems worth solving, or are they primarily managing a backlog of predetermined solutions? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people. 🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Bernie Maloney Bernie Maloney has helped teams grow businesses to beyond $4B / year, delivering products from consumer electronics to network infrastructure to services & payments. He helps clients achieve performance breakthroughs with their teams, organizations and themselves, and believes that leads both to outrageous effectiveness, and a whole lot more fun. You can link with Bernie Maloney on LinkedIn, and visit Bernie's website and YouTube Channel.

12 Sep 19min

From Permission-Seeking to Forgiveness-Begging—Agile Team Evolution in Self-Management | Bernie Maloney

From Permission-Seeking to Forgiveness-Begging—Agile Team Evolution in Self-Management | Bernie Maloney

Bernie Maloney: From Permission-Seeking to Forgiveness-Begging—Agile Team Evolution in Self-Management Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Bernie defines success for Scrum Masters as creating teams that can thrive and do their best work independently. His ultimate goal is to make himself unnecessary - developing self-directing teams that step out of waiting for direction and instead seek permission or even beg forgiveness when needed. Using the "Circles and Soup" framework, Bernie helps teams stretch their circles of influence and control. He recognizes that every manager wants teams to succeed but may lack the necessary tools, making it crucial for Scrum Masters to coach managers as well. Bernie recommends building a backlog of organizational impediments and focusing on the top priority that will move the ball forward most effectively. Featured Retrospective Format for the Week: Sailboat Bernie champions the Sailboat retrospective format for its simplicity and adaptability. While the basic format is straightforward, he appreciates that you can add layers of complexity as needed. Bernie tends to keep retrospectives simple and also mentions the "What the Duck?" technique as another valuable retrospective tool. He suggests incorporating creative elements like having people build LEGO representations of what they're discussing, which helps teams visualize and engage with concepts more effectively. To know more about LEGO Serious Play, check out the Serious Play book. In this segment, we also refer to Dissociation in Psychology, which helps with "third position" coaching/thinking, and Bernie's video on creative retrospective formats. Self-reflection Question: How are you measuring whether your teams are becoming more self-directing, and what specific behaviors indicate they're ready to operate with less guidance? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people. 🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Bernie Maloney Bernie Maloney has helped teams grow businesses to beyond $4B / year, delivering products from consumer electronics to network infrastructure to services & payments. He helps clients achieve performance breakthroughs with their teams, organizations and themselves, and believes that leads both to outrageous effectiveness, and a whole lot more fun. You can link with Bernie Maloney on LinkedIn, and visit Bernie's website and YouTube Channel.

11 Sep 14min

Mastering Complexity Through Systems Thinking and NLP Coaching | Bernie Maloney

Mastering Complexity Through Systems Thinking and NLP Coaching | Bernie Maloney

Bernie Maloney: Mastering Complexity Through Systems Thinking and NLP Coaching Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Bernie addresses the constant challenge of mid-sprint changes by asking the crucial question: "what do you want to trade in for that new request?" His approach centers on recognizing that everyone is trying to do their best with what they have, using techniques from NLP and the three coaching positions to help people see the whole system. Bernie emphasizes rapport building as a key skill for Scrum Masters and warns against the anti-pattern of becoming judgmental when challenges arise. He advocates for moving from a plan-and-predict mentality to sense-and-respond thinking, highlighting the importance of conducting retrospectives once challenges are solved. Bernie's coaching philosophy revolves around helping people step into the "third position" - a dissociated perspective that enables better problem-solving and systems thinking. In this episode, we refer to Neuro-linguistic Programming (NLP), and to Instant Rapport by Michael Brooks, a primer on NLP. We also refer to the plan-and-predict vs sense-and-respond mentality. Self-reflection Question: How effectively are you helping your teams and stakeholders see the whole system when challenges arise, rather than just focusing on individual pain points? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people. 🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Bernie Maloney Bernie Maloney has helped teams grow businesses to beyond $4B / year, delivering products from consumer electronics to network infrastructure to services & payments. He helps clients achieve performance breakthroughs with their teams, organizations and themselves, and believes that leads both to outrageous effectiveness, and a whole lot more fun. You can link with Bernie Maloney on LinkedIn, and visit Bernie's website and YouTube Channel.

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