James Avery on Scaling to 3 Billion Requests Per Day - Episode 51

James Avery on Scaling to 3 Billion Requests Per Day - Episode 51

James Avery is the founder and CEO of Adzerk. Adzerk is the next generation of publisher ad serving. It's built to be faster, easier to use, and comprehensive than anything on the market today. Adzerk helps you build the exact server you want; through their ad serving APIs, they allow developers to build and scale innovative, server-side ad platforms without reinventing the wheel.

James originally started Adzerk back in 2010, FTPing files up to an IaaS VM, and now he has a whole team and receives 3 billion requests per day! If you want to know how he did it, tune in to hear James as he explains how he started his company from the ground-up, how he scaled it, some of the early problems they ran into and how they resolved them, and his tips for developers looking to scale their systems!

Topics of Discussion:

[:40] Be sure to visit AzureDevOps.Show for past episodes and show notes!

[:48] Jeffrey gives some announcements and lets you know where to get a hold of his book, .NET DevOps for Azure.

[1:47] Jeffrey welcomes on today’s guest, James Avery!

[2:28] James tells his story and speaks about his path toward starting his own company, Adzerk.

[11:52] How long did Adzerk’s original three servers last before their next bottleneck?

[13:00] James speaks about how receiving financing, finding their market, scaling their business, and finding their focus helped shape Adzerk into what it is today.

[15:00] How Adzerk’s ad serving APIs work and how they work with the development teams of other companies to build on top of their APIs.

[16:46] A word from Azure DevOps sponsor: Clear Measure.

[17:13] How did James go from being the only developer to building an entire software engineering team at Adzerk?

[19:12] After getting up to hundreds of millions of requests per day, James speaks about the next problems they ran into and how they resolved them.

[23:55] Jeffrey and James speak about the common problem that is managing data and moving data from one place to another.

[25:15] James shares some of the mistakes that made early on with SQL Server.

[26:27] Why AWS and not Azure?

[29:46] Why did it look like when James realized that his manual process was not working and he needed an automated way to get changes out to the various servers in production and have a solid process where it can be done quickly?

[31:02] Do they have set times when they deploy or does it happen whenever it needs to?

[32:21] What advice would James give to managers on how to ask the right questions to get the information that they need from their employees.

[35:11] James leaves listeners who want to scale their own systems with some tips!

[37:00] Jeffrey thanks James for joining him on the podcast!

Mentioned in this Episode:

Azure DevOps

Clear Measure (Sponsor)

.NET DevOps for Azure, by Jeffrey Palermo

bit.ly/dotnetdevopsproject

bit.ly/dotnetdevopsbookforcommunity — Visit to get your hands on two free books to give away at conferences or events!

Microsoft Build

James Avery (LinkedIn)

Adzerk

Pluralsight

Stack Overflow

SQL Server

Ninject

Node.js

XML

JSON

Redis

Apache Hadoop

Amazon Web Services (AWS)

Dynamo

Amazon Redshift

Want to Learn More?

Visit AzureDevOps.Show for show notes and additional episodes.

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Ryan Booz- Modern Databases - Episode 245

Ryan Booz- Modern Databases - Episode 245

Ryan is an Advocate at Redgate focusing on PostgreSQL. Ryan has been working as a PostgreSQL advocate, developer, DBA, and product manager for more than 20 years, primarily working with time-series data on PostgreSQL and the Microsoft Data Platform.   Ryan is a long-time DBA, starting with MySQL and Postgres in the late ’90s. He spent more than 15 years working with SQL Server before returning to PostgreSQL full-time in 2018. He’s at the top of his game when he's learning something new about the data platform or teaching others about the technology he loves.   Topics of Discussion: [1:23] Ryan’s background and his love of helping people with their data. [6:06] What are some features of Postgres that really intrigued Ryan? [6:12] What are some of the choices in the database world that people should be well versed in? [11:00] Is there a marketplace for these extensions? [15:00] Google, Amazon, Microsoft, and many others have been very interested over the last 3‒4 years in the open-source code base. [15:50] Is there any environment or platform where Postgres can’t run? [17:24] Can we use a downsized database engine? [19:19] Ryan discusses Amazon Redshift. [23:58] What’s the state of the modern Redgate tools? [26:42] What are the top three tools developers should reach for? [27:00] What are the features of Flyway?   Mentioned in this Episode: Clear Measure Way Architect Forum Software Engineer Forum Programming with Palermo — New Video Podcast! Email us at programming@palermo.network Clear Measure, Inc. (Sponsor) .NET DevOps for Azure: A Developer’s Guide to DevOps Architecture the Right Way, by Jeffrey Palermo — Available on Amazon! Jeffrey Palermo’s Twitter — Follow to stay informed about future events! Architect Tips — Video podcast! Azure DevOps Ryan Booz Ryan on Sessionize Flyway   Want to Learn More? Visit AzureDevOps.Show for show notes and additional episodes.

15 Maj 202332min

Maddy Montaquila: MAUI applications in .NET 7  - Episode 244

Maddy Montaquila: MAUI applications in .NET 7 - Episode 244

Maddy Montaquila is a Senior Product Manager on the .NET MAUI team and has been working with .NET mobile apps since 2018 working on Xamarin tooling. When she first joined Microsoft and worked with the Xamarin team as an intern, she realized the impact that she could have in creating amazing developer tools and frameworks, which inspired her to pursue a role as Program Manager. You can connect with her on Twitter and GitHub @maddymontaquila!   Topics of Discussion: [4:21] How did Maddy get lucked into development and the mobile side of product management? [7:39] You can distill product manager roles to the intersection of the technology and what’s possible, the business, what’s going to make you money, and what your customers actually want and need. [9:17] Why is it important for program managers to have at least some coding background? [10:41] When people dive into Maui, what can they expect right now? [15:44] What tools or resources does someone need to get started, and what are the limitations? [20:44] What is the current DevOps story for going from a developer workstation all the way through testing and packaging, and then finally delivering it to the App Store? [23:47] Is there a favorite deployed test framework? [27:26] Why does Maddy prefer sometimes to work in Xaml? [29:17] If you’re going to reach for controls right now, is everything that they need built-in? What is the status of DevExpress? [37:03] It’s a great time to be a .net developer!   Mentioned in this Episode: Clear Measure Way Architect Forum Software Engineer Forum Programming with Palermo — New Video Podcast! Email us at programming@palermo.network Clear Measure, Inc. (Sponsor) .NET DevOps for Azure: A Developer’s Guide to DevOps Architecture the Right Way, by Jeffrey Palermo — Available on Amazon! Jeffrey Palermo’s Twitter — Follow to stay informed about future events! Architect Tips — Video podcast! Azure DevOps .NetMaui Maddy on LinkedIn .NET Multi-Platform App .Net Maui Samples .Net Maui Development   Want to Learn More? Visit AzureDevOps.Show for show notes and additional episodes.

8 Maj 202338min

Andy Roberts: Data in a Development World - Episode 243

Andy Roberts: Data in a Development World - Episode 243

Andy is a Data Platform and AI Architect at Microsoft, where he has worked for over 24 years. A long time ago, his father dropped two books on his desk and said: "Andy, I need you to be an SQL Expert for a meeting tomorrow. Can you handle that?" Recently out of college, he was still accustomed to cramming for an exam, so he showed up the next day, won the project, and began his new life as a “data guy.”   Since then, he’s “been around the (data) block.” Whether a developer, database analyst, architect, project lead, or more recently a part of a sales organization, the heart of his job has always revolved around data: acquiring it, shaping it, moving it, protecting it, using it to predict future outcomes, processing it efficiently, etc.   Topics of Discussion: [4:56] Andy has always grown up with computers around and has his father to thank for a lot of it. [6:39] What is it that causes some developers to say, I want to write code, but I don’t want to mess with the database? [14:29] What does Andy’s job as an AI architect look like? [16:19] When you have that predictive function with something to host it, that’s where AI happens and when intelligence starts happening in your application. [17:16] The importance of pre-trained models in machine learning. [20:00] What is reinforcement learning? [20:58] Why are we calling some things artificial intelligence and other things, not AI? [24:44] Andy gives his advice for those new to writing software and in developing. [29:08] What is a data lake? [31:48] The importance of thinking about the database as part of the application, not a separate thing.   Mentioned in this Episode: Clear Measure Way Architect Forum Software Engineer Forum Programming with Palermo — New Video Podcast! Email us at programming@palermo.network Clear Measure, Inc. (Sponsor) .NET DevOps for Azure: A Developer’s Guide to DevOps Architecture the Right Way, by Jeffrey Palermo — Available on Amazon! Jeffrey Palermo’s Twitter — Follow to stay informed about future events! Architect Tips — Video podcast! Azure DevOps Andy Roberts LinkedIn Architect Forum   Want to Learn More? Visit AzureDevOps.Show for show notes and additional episodes.

1 Maj 202336min

Donovan Brown is Retiring -  Episode 242

Donovan Brown is Retiring - Episode 242

Donovan Brown is a Partner Program Manager in the Azure CTO Incubations team at Microsoft. The Incubations team focuses on forward-looking development and innovation to facilitate the development of new projects and ideas. Before joining Microsoft, Donovan spent seven years as a Process Consultant and a Certified Scrum Master. Donovan has traveled the globe helping companies develop solutions using agile practices in many industries. Donovan is an avid programmer, often finding ways to integrate software into his other hobbies and activities.   Topics of Discussion: [7:37] Why is Donovan retiring? [8:49] Donovan talks about redefining his success and the decision he and his wife made to go live the life they want to live. [12:03] Living paycheck to paycheck is a bad idea, regardless of how big the paycheck is. [14:02] The importance of paying yourself first and making good money choices. [17:50] If it’s putting money in your pocket, it’s an asset. Some houses are assets, while others are liabilities. [18:36] Your money is your number one employee. [23:42] Donovan gives his thoughts on inflation. [31:00] Donovan gives advice for those early on in their career in both programming and making wise money decisions, including avoiding credit card debt. [31:26] The importance of being tenacious despite not having a degree or experience. [40:47] Donovan encourages programmers to learn a language that allows them to dabble in all different platforms.   Mentioned in this Episode: Clear Measure Way Architect Forum Software Engineer Forum Programming with Palermo — New Video Podcast! Email us at programming@palermo.network Clear Measure, Inc. (Sponsor) .NET DevOps for Azure: A Developer’s Guide to DevOps Architecture the Right Way, by Jeffrey Palermo — Available on Amazon! Jeffrey Palermo’s Twitter — Follow to stay informed about future events! Architect Tips — Video podcast! Azure DevOps Ep 002 with Donovan Ep 219 with Donovan   Want to Learn More? Visit AzureDevOps.Show for show notes and additional episodes.

24 Apr 202345min

Tim Corey: Learning Programming - Episode 241

Tim Corey: Learning Programming - Episode 241

Tim learned software development the hard way, with lots of dead-ends, confusion, and knowledge gaps. He kept thinking, “It shouldn’t be this hard!”   Now he teaches students how to think and code like professional developers. His goal is to make it easier for others to become a developer. He’s been recognized as a Microsoft Most Valuable Professional every year since 2017.   Topics of Discussion: [:45] How Tim actually got into development at the young age of 12. [6:17] How Tim got over the feeling of not being good enough. [7:55] How Tim got into teaching. [9:42] Tim built his YouTube channel slowly to find a consistent release schedule and passionate audience. [12:55] How to know what language to start in. [19:53] Why Tim is less of a fan of college and why he doesn’t recommend it. [22:26] Coding Boot Camps vs. self-paced courses. [27:47] Tim’s advice for young programmers suffering from impostor syndrome. [33:12] Every application has two jobs: capture information and display information. [38:01] What are a few of Tim’s favorite courses now, and what are universities doing right?   Mentioned in this Episode: Clear Measure Way Architect Forum Software Engineer Forum Programming with Palermo — New Video Podcast! Email us at programming@palermo.network Clear Measure, Inc. (Sponsor) .NET DevOps for Azure: A Developer’s Guide to DevOps Architecture the Right Way, by Jeffrey Palermo — Available on Amazon! Jeffrey Palermo’s Twitter — Follow to stay informed about future events! Architect Tips — Video podcast! Azure DevOps Tim Corey Tim Corey YouTube   Want to Learn More? Visit AzureDevOps.Show for show notes and additional episodes.

17 Apr 202343min

Bojan Magusic: Azure Security  - Episode 240

Bojan Magusic: Azure Security - Episode 240

Bojan Magusic is a Product Manager on the Customer Acceleration Team and acts as a technology expert for Fortune 500 companies to help them realize the full value of Microsoft Defender for Cloud and improve their overall security posture. He has a strong passion for cybersecurity, advancing women in tech and professional development. He is very interested in building partnerships with other companies to learn how they support, advance, and retain their cyber talent. In addition to various technical certifications (18-plus and counting), he also has received certifications from INSEAD and Kellogg School of Management. Bojan resides in Dublin (Ireland), where he is living the dream!   Topics of Discussion: [:37] Jeffrey puts out a call for those who would like to work with him. [4:15] Bojan talks about his book, Azure Security, and what we can expect. [5:09] Is security a job title? Where does it intersect with programming? [9:22] What is specifically Azure security, and how is it different from general cybersecurity? [11:44] Azure Security is practical while still having theoretical concepts that make it easier for folks who are not security engineers. [13:15] What specifically should development teams be looking at? [14:33] Defense in depth speaks about how you can minimize the overall risk to your environment by deploying multiple layers of security. [19:36] What is security hygiene? [25:25] What are Bojan’s favorite tools for static analysis security vulnerabilities? [27:45] Why you need to make security part of the software development lifecycle. [26:25] Bojan talks about the Microsoft DevOps Security Extension.   Mentioned in this Episode: Clear Measure Way Architect Forum Software Engineer Forum Programming with Palermo — New Video Podcast! Email us at programming@palermo.network Clear Measure, Inc. (Sponsor) .NET DevOps for Azure: A Developer’s Guide to DevOps Architecture the Right Way, by Jeffrey Palermo — Available on Amazon! Jeffrey Palermo’s Twitter — Follow to stay informed about future events! Architect Tips — Video podcast! Azure DevOps Azure Security — code for 45% off azuresec45 Bojan Magusic LinkedIn   Want to Learn More? Visit AzureDevOps.Show for show notes and additional episodes.

10 Apr 202332min

Thomas Vitale- Kubernetes - Episode 239

Thomas Vitale- Kubernetes - Episode 239

Thomas Vitale is a software engineer and architect specializing in building cloud-native, resilient, and secure enterprise applications. He designs and develops software solutions at Systematic, Denmark, where he’s been working on modernizing platforms and applications for the cloud-native world, focusing on developer experience and security.   Topics of Discussion: [3:52] How did Thomas get into software development? [6:00] Thomas talks about his book, Cloud Native Spring in Action. [7:31] Thomas goes over the basics of Kubernetes. [8:42] What about orchestration of all these containers in a production scenario? How can we distribute these containers across the machines? [12:11] How do we know when we need more than one Kubernetes cluster? [19:46] What are a node and a pod, and how do those two relate? [24:05] How does the application know when Kubernetes might move one container to a pod that happens to be on a different virtual machine with a different IP address? [27:36] Where does Docker Swarm fit in, and where does Helm fit in? [33:12] Thomas explains why he likes Carvel as a tool. [34:12] What is Thomas’s favorite method for spinning up your own Kubernetes cluster locally?   Mentioned in this Episode: Clear Measure Way Architect Forum Software Engineer Forum Programming with Palermo — New Video Podcast! Email us programming@palermo.network Clear Measure, Inc. (Sponsor) .NET DevOps for Azure: A Developer’s Guide to DevOps Architecture the Right Way, by Jeffrey Palermo — Available on Amazon! Jeffrey Palermo’s Twitter — Follow to stay informed about future events! Architect Tips — Video podcast! Azure DevOps Thomas Vitale LinkedIn Thomas Vitale Website Cloud Native Spring in Action   Want to Learn More? Visit AzureDevOps.Show for show notes and additional episodes.

3 Apr 202337min

Chris Sainty: Blazor in Action - Episode 238

Chris Sainty: Blazor in Action - Episode 238

Chris is a Microsoft MVP, author, and software engineer with over 17 years of experience with ASP.NET. Passionate about sharing his knowledge with the community, he regularly writes both for his own blog as well as others — such as Visual Studio magazine, Progress Telerik, and StackOverflow. This passion for blogging led to his first book, Blazor in Action, a practical guide to building Blazor applications. He also maintains several popular open-source projects under the GitHub organization, Blazored. When not tapping on a keyboard, Chris is a keen speaker, having delivered talks at both user groups and conferences all over the world.   Topics of Discussion: [1:15] Jeffrey puts out a call for those who may be looking to work with him. [4:41] What was Chris’s start in the industry? [10:07] Chris talks about falling in love with Blazor and why he is so passionate about it. [12:10] Chris shares how he got into blogging and why he thinks it should be for everyone, not just those at the senior level. [15:22] Talks about winning the Microsoft MVP award. [15:48] How does Chris talk about Blazor when creating a new application? Are there defaults that he goes to? [21:51] Chris talks about his organizational technique on the client side. [25:05] In Chris’s book, Blazor In Action, he talks about GitHub repositories that he likes. [27:04] Structuring web APIs from a security perspective. [28:00] How does Chris segment different projects? [33:47] What is Chris’s favorite method of putting together an authentication flow?   Mentioned in this Episode: Clear Measure Way Architect Forum Software Engineer Forum Programming with Palermo — New Video Podcast! Email us programming@palermo.network Clear Measure, Inc. (Sponsor) .NET DevOps for Azure: A Developer’s Guide to DevOps Architecture the Right Way, by Jeffrey Palermo — Available on Amazon! Jeffrey Palermo’s Twitter — Follow to stay informed about future events! Architect Tips — Video podcast! Azure DevOps Chris Sainty Website Chris Sainty LinkedIn Chris Sainty YouTube Chris Sainty Microsoft Blazor In Action Blazor In Action on Manning.Com - PBSAINTY for 50% off Blazored on GitHub   Want to Learn More? Visit AzureDevOps.Show for show notes and additional episodes.

27 Mars 202341min

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