Why Kohl's is switching up its back-to-school playbook
Greg Revelle, chief marketing officer of Kohl's, joins Marketer's Brief to discuss how the retailer is reopening its stores, why it's focusing on digital marketing, and how back-to-school will be diff...
24 Juni 202023min
Restaurant industry trade group hires an agency for a push to get diners back
Tia Mattson, executive VP of enterprise marketing and communications, dishes on the National Restaurant Association's efforts to reinvigorate the dining out experience, including an upcoming campaign ...
17 Juni 202023min
Museum of Ice Cream gets ready for summer amid COVID-19
Maryellis Bunn, co-founder and CEO, talks about the changes the Museum of Ice Cream made following the lockdowns and how the brand is participating in the protests for racial equality.
10 Juni 202023min
How play and dine chain Main Event pivoted due to COVID-19
Chief Brand Officer Sarah Beddoe joins Marketer's Brief to discuss Main Event's shift to virtual events during the pandemic and how it is communicating changes such as socially-distant laser tag as it...
3 Juni 202021min
Summer marketing during the pandemic
Ad Age's E.J. Schultz, Adrianne Pasquerelli and Jessica Wohl discuss how brands are adapting sponsorships during COVID-19, why gardening is rising and golf, napkins and American cheese are coming back...
26 Maj 202025min
At-home hair coloring soars during COVID-19
Amy Errett, the founder and CEO of Madison Reed, discusses her company's swift rise in orders, getting products from Italy during the pandemic and how she is preparing for the future when customers re...
20 Maj 202027min
How Vans is pivoting in the pandemic
Nick Street, VP of global integrated marketing at Vans, breaks down what the streetwear brand is doing, from donating shoelaces for face gear to collaborating with artists.
13 Maj 202023min
How Mattel is helping stressed-out parents during COVID-19
Richard Dickson, president and COO of Mattel, joins Marketer's Brief to discuss how the toymaker is creating new content for parents and kids and thanking front-line heroes with collectibles.
6 Maj 202022min
