Memecast #68: Perception is Reality
Impact Pricing27 Juli 2022

Memecast #68: Perception is Reality

I like to run the following thought experiment. Imagine that I'm auctioning off a coffee mug. Auction it off in a classroom, or a keynote room, and maybe I can get people to bid say $15 for my coffee mug. And then when I hand the coffee mug over, I intentionally pull out a $50 bill and show them, hey, this $50 bill was in the coffee mug. Well, why didn't I get paid for that?

Because the buyers didn't know that it was there. Their perception was, it was a coffee mug.

Now imagine I reach back and I grab a second coffee mug and I auction that one off. Now I might get $40. But what if there is an no $50 bill in this coffee mug?

The real point, is that what our buyers believe has everything to do with their willingness to pay. It actually has nothing to do with what's true.

Hopefully as marketers, as business people, we try to help clients believe the truth. But if we've built products that are better than our competitors, if we have $50 bills tucked into our coffee mugs and our buyers don't know it, we can't win the deals. We don't get paid for it.

We hope you enjoyed this memecast. This impactful insight came from the book, Selling Value, which I wrote to help salespeople win more deals at higher prices. If you have any questions or feedback, please email me mark@impactpricing.com.

Now go make an impact.

Connect with Mark Stiving:

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(500)

The Coming Age of Humanless Pricing Negotiations with Adrienne Gordon

The Coming Age of Humanless Pricing Negotiations with Adrienne Gordon

Adrienne Gordon is the CEO of PriceSpace and founder of Pricing Empowered. With more than 25 years of pricing experience, she helps organizations combine pricing strategy, organizational change, and A...

20 Juli 25min

Buyer Insight: The Information Trap Is Killing Your Deals

Buyer Insight: The Information Trap Is Killing Your Deals

This is an Impact Pricing Blog published on May 4, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-information-trap-is-killi...

17 Juli 4min

Why Buyers Don't Buy (Hint: It's Not Your Price) with Ted Olson

Why Buyers Don't Buy (Hint: It's Not Your Price) with Ted Olson

Most sales conversations assume buyers make rational decisions. Ted Olson argues that's exactly why so many deals stall. Ted Olson is a sales strategist who helps founders, consultants, coaches, and s...

13 Juli 34min

Buyer Insight: Being Chosen Isn't Winning

Buyer Insight: Being Chosen Isn't Winning

This is an Impact Pricing Blog published on April 27, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/being-chosen-isnt-winning/ ...

10 Juli 4min

The Hardest Part of Every Buying Decision with Dan Rochon

The Hardest Part of Every Buying Decision with Dan Rochon

Dan Rochon is the creator of the Teach to Sell methodology and host of the No Broke Months podcast, where he teaches professionals how to build trust and influence without pressure. Buying isn't usual...

6 Juli 31min

Buyer Insight: I Was Wrong About Will I

Buyer Insight: I Was Wrong About Will I

This is an Impact Pricing Blog published on April 20, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/i-was-wrong-about-will-i/ I...

3 Juli 7min

Raised Prices 5X, Lost 40% of His Clients... and Made More Money with Robin Waite

Raised Prices 5X, Lost 40% of His Clients... and Made More Money with Robin Waite

Robin Waite is the founder of Fearless Business and author of Fearless Pricing, helping coaches, consultants, and freelancers stop selling time and start charging for results. In this episode, Robin s...

29 Juni 27min

Buyer Insight: Your Wins Are Lying To You

Buyer Insight: Your Wins Are Lying To You

This is an Impact Pricing Blog published on April 13, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/your-wins-are-lying-to-you/...

26 Juni 4min

Populärt inom Business & ekonomi

framgangspodden
badfluence
dynastin
varvet
uppgang-och-fall
rss-borsens-finest
svd-tech-brief
avanzapodden
rss-inga-dumma-fragor-om-pengar
tabberaset
rikatillsammans-om-privatekonomi-rikedom-i-livet
fill-or-kill
bathina-en-podcast
rss-kort-lang-analyspodden-fran-di
rss-dagen-med-di
borsmorgon
rss-veckans-trade
borslunch-2
ekonomiekot-extra
montrosepodden