The Found Podcast with Molly Knuth31 Maj 2022

Episode 92: What's Working Right Now on Social

Hey friends! This podcast tackles a common topic… What the HECK is working right now on Social in spring of 2022! You probably noticed major shifts on Instagram and Facebook earlier this year. With access to client accounts I could extract common themes across the board. I reached out to my network, ran some experiments, and I feel like we have it down. For now. I shared what I learned in a Facebook Live training and have that recording for you today. I'm a total talker and explainer, but I think I have it down to 45 minutes! Key Takeaways This session focused on six main topics. Strategy

Back when I started in 2017, social media was as simple as posting a video! But as more and more people shared content, the algorithm started to pick and choose what to promote. Now it's important to strategize so more people see your posts.
It's not as simple as just showing up. Watch your stats to figure out what your followers like and interact with.
Map out what you will post each day to make customers know, like, and trust you
Make a quarterly and monthly map

Photos

I love brand photos and recommend having at least one head shot and maybe a few more. But don't feel like you always have to be beautiful and branded!
Balance perfection with reality.
Multi-image posts are getting great engagement. Not collages, but photos for people to swipe through. This increases your engagement.
Show yourself! Viewers interact more with people than products.

Video

Video is so hot right now!
You don't have to record a video. Consider just adding a video instead of static background to the content you already have.

Storytelling

Storytelling always works!
Book recommendation: Building a Story Brand by Donald Miller
Even if someone doesn't need your product or service in the moment, stories make you memorable.
Bring viewers into your life and through your day. Think about parts of your day that can inform and guide.

Platforms

Don't try to be everywhere at once! You will burn out and it's just too much work!
Consider owning a space away from the platforms with a blog, website, or email list.
"Keep your platforms simple but drive them to the big goals for your business"

Relatability

"If you wait until you are ready you will always be waiting"
The perfect polished post is not really what's working right now
Dive into what you are doing today and document it!

Follow for More Follow Molly Knuth Media on Instagram and Facebook Follow Small-Minded on Instagram and Facebook

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(291)

The Worst Business Plan I Ever Made

Back in 2022, I had a marker board covered edge to edge with ideas. I'd write a launch date right next to each one, feel the rush of excitement, and sprint at it with everything I had. And then somewh...

2 Sep 25min

267: Willing, Not Ready: Nick Kleitsch on Taking Action Before You Feel Prepared

This week I'm bringing you another one from the Molly Invites the Boys to the Podcast series, and this one is personal. Nick Kleitsch has been my coaching client for the past two years, and I have wat...

26 Aug 48min

266: Better Every Day: Dr. Dan Butler on Building a School District Rooted in People

I have a confession. I've been bragging about our school district to basically anyone who will listen lately (sorry to my friends and acquaintances, you did not ask for this)...and today's guest is ex...

20 Aug 38min

265: Wear the Name Badge: What Ed Raber Knows About Showing Up

This month on The Found Podcast, we're doing something a little different. We're bringing the boys in for a few episodes (don't worry, we'll be back to our women founders soon), and first up is somebo...

12 Aug 46min

264: The Messy Middle: What Rebuilding My Business Has Actually Looked Like

Back in May, I was on a Zoom with my friend Jill Carr, mapping out where this podcast is headed in 2026 and 2027, when something clicked. Not a big dramatic moment. Just that quiet click where somebod...

5 Aug 40min

263: The Midyear Check-In Founders Never Put on Their Calendar

We're over halfway through the year, which means I'm having two feelings at once: "how did we get here already?!?!" and "okay, let's actually get moving on the goals I set back in January." If you're ...

29 Juli 19min

262: Six Reasons 2026 Is Your Year to Finally Start That Business

If you've been sitting on an idea for your small town, a business, a side hustle, a project you keep circling back to, and something keeps stopping you every time you get close to pulling the trigger....

22 Juli 48min

261: 7 Truths About Rural America They Don't Want You to Hear

I'm angry this week. Not flip-a-table angry. The kind of angry that makes you sit up and say: this is wrong, and I want to be part of the solution. Rural America has been talked about, talked at, and ...

15 Juli 57min