The Found Podcast with Molly Knuth18 Okt 2022

Episode 112: Thought Leadership In Small Business

Hey friends and welcome back to the Found podcast! I'm still lovin' the rebrand and hope you are too! Today I'm talking about a newer concept, and even if you haven't heard of the exact term, you know what it is. Thought leadership. Think about who you go to, whether in person or virtually, when you need someone to teach you something or give advice. Those people are thought leaders in their community. And you may not realize it yet, but I believe we are all leaders in our own way. P.S. with the podcast rebranding I'm feeling a little more myself so my barn mouth might slip an f bomb. Key Takeaways

I attended a Hannah Nievess Consulting masterclass to work towards my goal of becoming a thought leader.
"Thought leadership is what differentiates you from all of the people who do what is you do."
Position yourself to get found by your ideal audience
"Be THE go to in your industry not just AN option
I found the Why Discovery workshop by Miranda Danielson of Wander Design Co to be so helpful in establishing my touch tree. No matter where we pivot we can always ground ourselves in our why.
My why is "Helping women in small towns rewrite and redefine what it means to live and work here."

Steps To Becoming a Thought Leader

Find your why and deep goal.
Very specifically define who you most want to help though products and services.
Break down your specific tactics, approach, and perspectives that utilize you best.
- Think about those things you love that are common to you, but that other people might not know. For example, I LOVE Flodesk for my email list marketing and management.
- Get a little meta about your day to day and document it
Create content that shares with your ideal audience.
- At this moment in October 2022 swipeable storytelling carousels in Instagram are performing well. See my Samantha American Girl post or the story about shaving off my eyebrows (and not for the first time).

"Our products and services won't always reach our ideal audience at a time that works best for them to enroll or buy. But. When we present them with unique perspectives or a memorable story or fascinating results, we will be at the top of their mind for the time is right for them to make that purchase or make that investment." Follow for More Follow me, Molly Knuth on Instagram and Facebook.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(276)

253: Stop Tying Your Worth to What You Do: Brooke Fitzgerald on the Path to Enough, Imposter Syndrome & What's Next

This is Brooke's third time on The Found Podcast. Every time she comes back, she brings something that stops me mid-conversation and makes me reach for my notebook. Brooke Fitzgerald is the Energy Bui...

20 Maj 40min

252: Stop Waiting to Feel Ready: How to Navigate Career Transitions, Burnout, and What's Next with Life Coach Katrina Klooster

Have you ever stood in the middle of a life that looks really good on paper and still felt like something was off? Like a quiet voice whispering, this isn't it anymore...and you didn't know what to do...

13 Maj 47min

251: The People Side of Business with Sarah Hermanson

In this episode of The Found Podcast, Molly sits down with Sarah Hermanson, founder of One Above HR, pumpkin farmer, and people-first leadership expert. With over 30 years of experience in human resou...

6 Maj 53min

250: The Stories That Shaped Us — A Look Back at The Found Podcast

This one feels really special. Back in 2020, The Found Podcast started with a simple idea: to share what I was learning about building a business, becoming a person, and navigating all the in-between ...

29 Apr 44min

249: The Leadership Gap We're Not Talking About (And How to Fix It) with Melissa Reade of Leader Valley

There's a leadership gap in our communities...and it's not what you think. It's not about titles. It's not about experience. And it's definitely not about a lack of talent. In this episode of The Foun...

22 Apr 44min

248: The Secret Sauce of Small Town Success: Leadership, Community, and Showing Up with Liesl Seabert

What actually makes a small town thrive? Hint: it's not population size, location, or luck. It's leadership. In this episode of The Found Podcast, Molly sits down with Liesel Seabert of the University...

15 Apr 56min

247: Why Wellness Isn't Another To-Do List with Dominique Farrar

What if wellness wasn't another thing to optimize… but something you actually got to experience? In this episode, Molly sits down with Dominique Farrar, founder of Well in France — a Paris-based commu...

8 Apr 48min

246: THIS was Killing My Leadership...and It's Not What You Think

What if the biggest shift in your leadership didn't come from doing more… but from understanding yourself better? In this solo episode, Molly shares a behind-the-scenes look at a pivotal leadership mo...

1 Apr 44min