The Found Podcast with Molly Knuth23 Nov 2022

Exponential Growth Week: Has Social Media Marketing Gotten Harder?

Not necessarily harder, but definitely more complicated. Remember social media is just one element of a marketing strategy. I encourage you to consider six components. Strategy: Have steps or a plan of what you want social media to accomplish for your business. Content Creation: I find a content calendar helpful in visualizing how to put my strategy into practice. Management: Some folks like to create in real time but it's convenient to use tools to schedule your content ahead of time. Community is key. Consider the conversations you would have at a coffee shop or checkout counter. Bring that energy to your social media. Show that you understand there are people on the other side of the screen and not just customers. Leverage: Use tools like ads, collaborations, giveaways, and tagging to grow your audience. Legacy: Social media is always changing. Consider what legacy content you have to share. For a brick-and-mortar shop, using social media to direct people to shop in person is your legacy. Social media can direct people to your email list, your course, or your online shop. Focus on legacy content to weather whatever changes social media has in store. We're doing things a little different at The Found Podcast this week of Thanksgiving 2022. Each day this week, I will be delivering a new mini podcast straight to iTunes or Spotify to give you a short burst of inspiration in what we're calling Exponential Growth Week. For the next 5 days you'll get a 10-20 minute episode with immediately actionable tips that you can apply to your social media, marketing strategy, energy, 2023 planning and more. The purpose of this week is to ground us as business owners and entrepreneurs to evaluate where we're feeling good about our businesses and where we may need to make some adjustments in this season of business and Social Media 2.0. To help us prepare for the new year, I'm leading a masterclass on Thursday, December 1, 2022, at 11 AM CST inside a private Facebook Group so we can break down the elements and energetics you need to know for Social Media Marketing 2.0. We're calling it Marketing Must-Haves Masterclass, and you can go to Mollyknuthmedia.com/masterclass to request to join the Facebook group and get all the details as we get closer to the training date. Exponential Growth Week Episodes:

Monday, 11/21: Are You Proactive or Reactive? (Video version available here https://www.youtube.com/watch?v=9jQvdMjSQaU&t=7s )
Tuesday, 11/22: What is Really Working on Social Media Right Now…and Why the Answer May Surprise You (video version available here https://www.youtube.com/watch?v=1uP37pxmOaw&t=284s)
Wednesday, 11/23: Has Social Media Marketing Gotten Harder? (Video version available here https://www.youtube.com/watch?v=Tc2yjUypWbY)
Thursday, 11/24: How to Show Up on Social Media When You Don't Feel Like It (video version available here: https://www.youtube.com/watch?v=RPR-JgzVp5A)
Friday, 11/25: Close the Loops (video version available here https://www.youtube.com/watch?v=10cum4CVEpo)

Follow for More Follow me, Molly Knuth on Instagram and Facebook. Or follow Molly Knuth Media on Facebook and Instagram.

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