Get What You Want By Providing Value, With Mazda's CMO
How do you get what you want—from customers, partners, investors, and more? You don’t just come out and ask for it! Instead, you focus on what THEY want, and how you can deliver it. In this episode, Mazda CMO Dino Bernacchi and host Jason Feifer (editor in chief of Entrepreneur magazine) and discuss how this works, and why entrepreneurs and brands must always stay relentlessly focused on value. Learn more about your ad choices. Visit megaphone.fm/adchoices
1 Apr 201922min
He Waited Too Long To Fire People
It’s a classic managerial mistake: You know an employee isn't working out, and yet you give them more time. You hope—foolishly, of course!—for some magical turnaround. And in the meantime, your company suffers from that employee's bad work. This is what happened to James Heller of the startup Wrapify, but at a bigger scale. He was growing his new advertising company, and hired a sales team he thought would lead to fast growth. Instead, the team stumbled and James moved too slowly to fix the problem. On this episode, we learn what happened when James gave his employees more time... and how he finally learned to take control. Learn more about your ad choices. Visit megaphone.fm/adchoices
25 Mars 201916min
Smarties Embraced Change After 69 Years
You know Smarties. It’s a classic American candy—and so classic, in fact, that its leadership became afraid to make any branding changes. As a result, decades passed and the brand looked increasingly stale. Then a new generation of leaders took over the company and had to wrestle with a big question: What’s worth changing… and what’s worth keeping the same? On this episode of Problem Solvers, Smarties co-president Liz Dee takes us through the change that’s rolling out onto stores now. Learn more about your ad choices. Visit megaphone.fm/adchoices
18 Mars 201919min
How to Treat Art Like A Business
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11 Mars 201921min
Know When (Or When Not) To Quit
When things are going wrong, how do you know whether or not to keep going? That's the question that faced Kabir Shahani of Amperity, a company that, in its early days, missed a huge deadline and seemed unable to develop the technology it needed to thrive. Important, difficult questions had to be answered. Investors wanted to make sure their money wasn't being squandered. And in the end, Kabir learned an important lesson—both about when to keep going, and how to measure success. Episode sponsored by Shapr - https://bit.ly/2U0InkC Learn more about your ad choices. Visit megaphone.fm/adchoices
4 Mars 201919min
Property Brothers Help 2 Cofounders Work Better Together
What’s the secret to having a great work partnership… with someone you’re also personally close to? That’s what we aimed to learn in this special conversation, in which we put two Entrepreneur readers on the phone with our March issue cover stars, the Property Brothers. We asked Drew and Jonathan Scott (better known as HGTV’s Property Brothers) to counsel the husband-and-wife duo of Dean Praetorius and Kiki Von Glinow, founders of Toast Media Group. Kiki and Dean are actively learning to refine their working relationship, and the Scotts had a lot of wisdom to offer. Check it out, and then read more about the brothers in our March, 2019 issue! Learn more about your ad choices. Visit megaphone.fm/adchoices
25 Feb 201937min
The Best Employees Have Side Hustles
Employers often discourage their team members from having side hustles. That's an insane policy, guaranteed to drive your most ambitious and creative people out of your company. Here's a better idea: Think of flexibility as a retention strategy. On this episode of Problem Solvers, we make the business case for embracing your side-hustling employees, and then talk to Jack Taylor PR founder Jon Bier—an employer who has completely changed his view on this subject. Learn more about your ad choices. Visit megaphone.fm/adchoices
18 Feb 201919min
The Dangers of Expanding Fast (and Benefits of Going Slow)
Numbers can be deceptive: Just because you have more customers, locations, or dollars coming in, that doesn’t necessarily mean your brand is growing strong and stable. That’s what Jill Salzman discovered with her company The Founding Moms, a collective of meet-ups and resources for mom entrepreneurs. At first, she wanted to be in every city as fast as possible. So she expanded rapidly -- and although her membership numbers were going up, her brand was falling apart. This is the story of how she stepped back and fixed it. Learn more about your ad choices. Visit megaphone.fm/adchoices
11 Feb 201917min
