189: Michael Sacca and Mike Belsito, Customer empathy: User persona or jobs to be done?

189: Michael Sacca and Mike Belsito, Customer empathy: User persona or jobs to be done?

Welcome to Strategy Skills episode 189, an episode with Rocketship.FM hosts, Michael Sacca and Mike Belsito.

Michael Sacca is the General Manager at Dribbble.com and co-founder of Rocketship.FM. He was the President at Crew, the freelance design and development marketplace, and former parent company of Unsplash, the popular stock photo website. At Crew he secured key partnerships with Squarespace and the BDC before leading the company through it's acquisition by Dribbble in 2017. His writing has been featured in the Harvard Business Review and his popular product management podcast has been written about in Inc, Forbes, The Huffington Post and Entrepreneur respectively.

Mike Belsito is the author of Startup Seed Funding for the Rest of Us and co-founder of Product Collective which organizes INDUSTRY: The Product Conference, one of the largest and top-rated product management conference series anywhere in the world. Mike has been named one of the Top 40 influencers in the field of Product Management on several occasions. Mike also serves as a Faculty member of Case Western Reserve University in the department of Design and Innovation, and is Co-Host of Rocketship.FM.

Rocketship.FM is a podcast for entrepreneurs and is part of the Podglomerate network, a podcast company that produces and distributes exciting new shows.

In this episode, Michael and Mike spoke about their career journey and how Rocketship.FM and Product Collective started. We will learn more about user personas and jobs to be done framework that most product people apply to better understand their users.

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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99: The one thing every consulting case study must produce

99: The one thing every consulting case study must produce

An episode 99 of Strategy Skills iTunes podcast is here (Strategy Skills podcast is ranked among 5-10 top for careers in many countries worldwide).  www.FIRMSconsulting.com - optin for email updates to receive access to some episodes from our advanced strategy programs.  https://www.firmsconsulting.com (opt-in for free to get access to sample advanced episodes) CONNECT WITH FIRMSCONSULTING ON SOCIAL MEDIA http://bit.ly/Firmsconsultingsubscribe https://www.instagram.com/firmsconsulting/ https://www.linkedin.com/company/firmsconsulting/ https://www.facebook.com/Firmsconsulting/ https://twitter.com/firmsconsulting

4 Feb 20209min

98: Ten warning signs for a consulting workshop

98: Ten warning signs for a consulting workshop

https://www.firmsconsulting.com (opt-in for free to get access to sample advanced episodes) CONNECT WITH FIRMSCONSULTING ON SOCIAL MEDIA http://bit.ly/Firmsconsultingsubscribe https://www.instagram.com/firmsconsulting/ https://www.linkedin.com/company/firmsconsulting/ https://www.facebook.com/Firmsconsulting/ https://twitter.com/firmsconsulting https://www.pinterest.com/firmsconsulting/

30 Jan 202010min

97: The most important output in a consulting study | Management consulting project  | Benefits case

97: The most important output in a consulting study | Management consulting project  | Benefits case

An episode 96 of Strategy Skills iTunes podcast is here (Strategy Skills podcast is ranked among 5-10 top for careers in many countries worldwide).  One thing you always need to present in all of your management consulting projects is a business case. If you are not presenting a business case to a client, or a benefits case, I prefer the word benefits because it makes it clear you are looking for a benefit for a client, if you are not presenting a benefits case to a client you are making it very difficult for the client to make the decision to implement what you are saying in your recommendation as part of your management consulting project. www.FIRMSconsulting.com - optin for email updates to receive access to some episodes from our advanced #strategy programs.

21 Jan 202010min

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