222: Stan Bernard, MD, M.B.A., How to win the game as a transcender

222: Stan Bernard, MD, M.B.A., How to win the game as a transcender

Welcome to Strategy Skills episode 222, an episode with bestselling author and award-winning consultant Stan Bernard, MD, M.B.A. Get Stan's book here: https://amzn.to/3MRzd4t

In this episode, Stan spoke about the transcender system and how it has changed the game for many companies that are globally known today. He discussed how we can use this approach to communicate, inspire, and influence people. We will learn why top executives consider the transcender system the most powerful winning system for companies and their products.

Stan Bernard, MD, M.B.A., is an internationally recognized, award-winning global competition consultant, keynote speaker, and bestselling author. He is the president of Bernard Associates, L.L.C. and the creator of the Transcender System™. Dr. Bernard is a former Senior Fellow at the Wharton School of Business, where he taught marketing to M.B.A. students for 14 years. He has been featured on television and in leading publications, including The Wall Street Journal, Forbes, and Bloomberg Businessweek.

For nearly four decades, Dr. Bernard has consulted with over a dozen Fortune 500 firms and 150 other leading companies spanning six continents. He has been involved in more than 300 product launches involving over 60 countries. Over 15,000 professionals have participated in his firm's Competitive Simulations ("business war games"), Transcender System Training Workshops, Transcender System Seminars, and speaking engagements.

Dr. Bernard received his M.B.A. from The Wharton School of Business and his medical degree from Baylor College of Medicine.

Brands Don't Win: How Transcenders Change the Game. Stan Bernard, MD, M.B.A.: https://amzn.to/3MRzd4t

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132: Apple car & Amazon's core strategy (Monday Morning 8 a.m. #15)

132: Apple car & Amazon's core strategy (Monday Morning 8 a.m. #15)

Hello everyone! This is Monday Morning 8 a.m. (#15), a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we’re going to focus on four major themes from last week’s news.    To listen to the audio version of this newsletter, search for “Strategy Skills” in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

15 Feb 202135min

131: Defense is not a strategy (Monday Morning 8 a.m. #14)

131: Defense is not a strategy (Monday Morning 8 a.m. #14)

Hello everyone! This is Monday Morning 8 a.m. (#14), a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we’re going to focus on four major themes from last week’s news.    To listen to the audio version of this newsletter, search for “Strategy Skills” in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

8 Feb 202132min

130: How to create a career strategy for an executive (Monday Morning 8 a.m. #13)

130: How to create a career strategy for an executive (Monday Morning 8 a.m. #13)

Hello everyone! This is Monday Morning 8 a.m. (#13), a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we’re going to focus on four major themes from last week’s news.    To listen to the audio version of this newsletter, search for “Strategy Skills” in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

1 Feb 202137min

129: The nuances of a private equity strategy (Monday Morning 8 a.m. #12)

129: The nuances of a private equity strategy (Monday Morning 8 a.m. #12)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we’re going to focus on four major themes from last week’s news.    To listen to the audio version of this newsletter, search for “Strategy Skills” in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

25 Jan 202130min

128: How to eliminate bureaucratic red tape and bad excuses, with Martin Lindstrom

128: How to eliminate bureaucratic red tape and bad excuses, with Martin Lindstrom

Martin's book THE MINISTRY OF COMMON SENSE: https://amzn.to/3962pE9 Meet New York Times bestselling author Martin Lindstrom (one of TIME magazine’s 100 Most Influential People). We interviewed Martin about his new book THE MINISTRY OF COMMON SENSE: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS. Doesn’t your workplace drive you crazy when you get cc’ed on irrelevant email chains, invited to unnecessary meetings, or forbidden by company policy to do the exact thing your boss commands you to do?  These and many other frustrations stem from the same underlying cause: a lack of common sense! In an interview Martin discusses the most typical roadblocks to common sense: (Bad) customer experience Politics Technology Meetings and Power Points Rules, Regulations, and Policies Compliance and Legal And has remedies for all.  Martin Lindstrom is the founder and chairman of Lindstrom Company, a global branding & culture transformation firm, operating across five continents and more than 30 countries. TIME Magazine has named Lindstrom one of the “World’s 100 Most Influential People,” and for three years running, Thinkers50, has selected Lindstrom to be among the world’s top 50 business thinkers. Among the companies he advises are Burger King, Lowes, Boar’s Head, Beverly Hills Hotels, Pepsi, Nestle and Google. Lindstrom is the author of seven books including several New York Times bestsellers that have been translated into 60 languages. The Wall-Street Journal praised his book Brand Sense as “one of the five best marketing books ever published,” and his book Small Data as “revolutionary,” and TIME called his book Buyology “a breakthrough in branding.”

21 Jan 20211h 17min

127: Fear is not a strategy (Monday Morning 8 a.m. #11)

127: Fear is not a strategy (Monday Morning 8 a.m. #11)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we’re going to focus on four major themes from last week’s news.    To listen to the audio version of this newsletter, search for “Strategy Skills” in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

18 Jan 202130min

126: One of the biggest strategy shifts ever in the next 10 to 20 years (Monday Morning 8 a.m. #10)

126: One of the biggest strategy shifts ever in the next 10 to 20 years (Monday Morning 8 a.m. #10)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we’re going to focus on four major themes from last week’s news.    To listen to the audio version of this newsletter, search for “Strategy Skills” in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

11 Jan 202128min

125: Netflix vs. Disney+ vs. AppleTV vs. HBO Max (Monday Morning 8 a.m. #9)

125: Netflix vs. Disney+ vs. AppleTV vs. HBO Max (Monday Morning 8 a.m. #9)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we’re going to focus on four major themes from last week’s news.    To listen to the audio version of this newsletter, search for “Strategy Skills” in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

21 Dec 202030min

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