375: The first Chief Digital Officer in the history of the Fortune 500, Atif Rafiq — Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action

375: The first Chief Digital Officer in the history of the Fortune 500, Atif Rafiq — Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action

Welcome to Strategy Skills episode 375, an interview with the author of Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action, Atif Rafiq. In this book, Atif shares the breakthrough methods to put your company on the path to innovation, creativity, and growth. Atif has written Decision Sprint to pull the curtain back on the hidden management systems within your organization that impact how people think, collaborate, and make decisions.

Atif Rafiq has blazed trails in Silicon Valley and the Fortune 500 for over 25 years. After rising through digital native companies like Amazon, Yahoo!, and AOL, Atif held C-suite roles at McDonald’s, Volvo, and MGM Resorts. He oversaw thousands of employees as a global P&L, transformation, and innovation leader.

Atif was the first Chief Digital Officer in the history of the Fortune 500, a pioneering role he held at McDonalds, and he rose to the president level in the Fortune 300. While leading business units, teams, and growth for companies, Atif has built a large following as one of today’s top management thinkers. Over 500,000 people follow his ideas about management and leadership on LinkedIn, where he is a Top Voice, and his newsletter Re:wire has over 100,000 subscribers.

Atif is passionate about helping companies push boldly into the future. He accomplishes this through Ritual, a software app revolutionizing how teams innovate and problem-solve, and through his work as keynote speaker, Board member, and CEO advisor.

Get Atif’s book here: https://rb.gy/kvxed

Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action

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132: Apple car & Amazon's core strategy (Monday Morning 8 a.m. #15)

132: Apple car & Amazon's core strategy (Monday Morning 8 a.m. #15)

Hello everyone! This is Monday Morning 8 a.m. (#15), a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we’re going to focus on four major themes from last week’s news.    To listen to the audio version of this newsletter, search for “Strategy Skills” in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

15 Feb 202135min

131: Defense is not a strategy (Monday Morning 8 a.m. #14)

131: Defense is not a strategy (Monday Morning 8 a.m. #14)

Hello everyone! This is Monday Morning 8 a.m. (#14), a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we’re going to focus on four major themes from last week’s news.    To listen to the audio version of this newsletter, search for “Strategy Skills” in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

8 Feb 202132min

130: How to create a career strategy for an executive (Monday Morning 8 a.m. #13)

130: How to create a career strategy for an executive (Monday Morning 8 a.m. #13)

Hello everyone! This is Monday Morning 8 a.m. (#13), a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we’re going to focus on four major themes from last week’s news.    To listen to the audio version of this newsletter, search for “Strategy Skills” in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

1 Feb 202137min

129: The nuances of a private equity strategy (Monday Morning 8 a.m. #12)

129: The nuances of a private equity strategy (Monday Morning 8 a.m. #12)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we’re going to focus on four major themes from last week’s news.    To listen to the audio version of this newsletter, search for “Strategy Skills” in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

25 Jan 202130min

128: How to eliminate bureaucratic red tape and bad excuses, with Martin Lindstrom

128: How to eliminate bureaucratic red tape and bad excuses, with Martin Lindstrom

Martin's book THE MINISTRY OF COMMON SENSE: https://amzn.to/3962pE9 Meet New York Times bestselling author Martin Lindstrom (one of TIME magazine’s 100 Most Influential People). We interviewed Martin about his new book THE MINISTRY OF COMMON SENSE: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS. Doesn’t your workplace drive you crazy when you get cc’ed on irrelevant email chains, invited to unnecessary meetings, or forbidden by company policy to do the exact thing your boss commands you to do?  These and many other frustrations stem from the same underlying cause: a lack of common sense! In an interview Martin discusses the most typical roadblocks to common sense: (Bad) customer experience Politics Technology Meetings and Power Points Rules, Regulations, and Policies Compliance and Legal And has remedies for all.  Martin Lindstrom is the founder and chairman of Lindstrom Company, a global branding & culture transformation firm, operating across five continents and more than 30 countries. TIME Magazine has named Lindstrom one of the “World’s 100 Most Influential People,” and for three years running, Thinkers50, has selected Lindstrom to be among the world’s top 50 business thinkers. Among the companies he advises are Burger King, Lowes, Boar’s Head, Beverly Hills Hotels, Pepsi, Nestle and Google. Lindstrom is the author of seven books including several New York Times bestsellers that have been translated into 60 languages. The Wall-Street Journal praised his book Brand Sense as “one of the five best marketing books ever published,” and his book Small Data as “revolutionary,” and TIME called his book Buyology “a breakthrough in branding.”

21 Jan 20211h 17min

127: Fear is not a strategy (Monday Morning 8 a.m. #11)

127: Fear is not a strategy (Monday Morning 8 a.m. #11)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we’re going to focus on four major themes from last week’s news.    To listen to the audio version of this newsletter, search for “Strategy Skills” in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

18 Jan 202130min

126: One of the biggest strategy shifts ever in the next 10 to 20 years (Monday Morning 8 a.m. #10)

126: One of the biggest strategy shifts ever in the next 10 to 20 years (Monday Morning 8 a.m. #10)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we’re going to focus on four major themes from last week’s news.    To listen to the audio version of this newsletter, search for “Strategy Skills” in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

11 Jan 202128min

125: Netflix vs. Disney+ vs. AppleTV vs. HBO Max (Monday Morning 8 a.m. #9)

125: Netflix vs. Disney+ vs. AppleTV vs. HBO Max (Monday Morning 8 a.m. #9)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we’re going to focus on four major themes from last week’s news.    To listen to the audio version of this newsletter, search for “Strategy Skills” in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

21 Dec 202030min

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