370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, a partner and director at Bain & Company and the founder of the firm's Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York.

https://www.firmsconsulting.com/promo

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242: Don't Always Leave Infosys For An MBA

242: Don't Always Leave Infosys For An MBA

MBA programs around the world encourage experienced technology employees to forgo salary, experience and promotion in the hope of obtaining an MBA and the path to a consulting or banking career. Howev...

15 Feb 201522min

241: Behind-The-Scenes of a Strategy Study

241: Behind-The-Scenes of a Strategy Study

In this detailed strategy specific podcast I discuss a railway privatization and commercialization engagement I co-managed earlier in my tenure as a corporate strategy principal. I outline how we reor...

9 Feb 20151h 15min

240: Events Shaping Consulting Leadership

240: Events Shaping Consulting Leadership

In podcasts 237 and 238, I discuss a fairly muscular and risky set of strategies I used to increase my leadership standing in the firm and challenge mentors whom I believed were damaging the firm's va...

3 Feb 201526min

239: Image Management as an Older Consultant

239: Image Management as an Older Consultant

Having mentored a large number of older consulting hires, all were older than myself, this podcast distinguishes between older hires with working experience and those without working experience. Depen...

28 Jan 201528min

238: What Happens When You Outgrow Mentors

238: What Happens When You Outgrow Mentors

Finding the right mentor is one thing, getting rid of the wrong mentor is quite another problem. In this podcast I discuss the relationships I had with 3 of the most influential mentors in my consulti...

22 Jan 201522min

237: Taking Leadership as an Associate

237: Taking Leadership as an Associate

It is a myth to assume that you are automatically awarded leadership roles as a bright associate or consultant. Competition for these roles are fierce, assuming you get it, and being "awarded" a role ...

15 Jan 201520min

236: What is a Good Consulting Mentee?

236: What is a Good Consulting Mentee?

What can Darth Vader from Star Wars and monkeys in Africa teach you about effective mentoring? This podcast touches on those things which define a good mentee both in management consulting and for cli...

9 Jan 201524min

235: How Age Impacts Consultants and Applicants

235: How Age Impacts Consultants and Applicants

Having spent a large part of my consulting career in my twenties, since I joined the Firm just shy of my 22 birthday, I personally know what it was like to successfully manage a young image. I was gen...

3 Jan 201527min

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