487: Innovation through customer collaboration (with Ben M. Bensaou)

487: Innovation through customer collaboration (with Ben M. Bensaou)

Welcome to an episode with a well-recognized professor, Ben M. Bensaou. Get Ben's book here: https://amzn.to/3xpI9Zb

Many people think that you need a genius leader or need to become a start-up to innovate. But we all have the potential to innovate.

In this episode, Ben speaks about everyone's role in innovation and how it can be performed like a habit in our everyday lives. He also discussed the need to develop a deeper understanding of customers and create a culture of collaborating with customers to offer the ideal combination of performance, attributes, price, and other characteristics that customers need and want, or produce a product and service with a powerful market appeal.

Ben M. Bensaou is a Professor of Technology Management and Professor of Asian Business and Comparative Management at INSEAD, Fontainebleau, France. He served as Dean of Executive Education in 2018–2020. He was a Visiting Associate Professor at Harvard Business School in 1998-1999, a Senior Fellow at the Wharton School of Management in 2007-2008, and a Visiting Scholar at the Haas School of Business at the University of California Berkeley in 2013-2015.

He received his PhD in Management from MIT Sloan School of Management, Cambridge, US, and his MA in Management Science from Hitotsubashi University, Tokyo, Japan; his Diplôme d'Ingénieur (MSc) in Civil Engineering and DEA in Mechanical Engineering from respectively the Ecole Nationale des TPE, Lyon and the Institut National Polytechnique de Grenoble, two Grandes Ecoles in France.

His research and teaching activities focus on: (1) how to create innovating capabilities and competencies as a way to build an innovating organization and culture; (2) Blue Ocean Strategy and value innovation implementation, and roll out processes across the whole organization; (3) how to build social capital within firms; (4) new forms of organizations, in particular networked corporations, strategic alliances, joint ventures, and value-adding partnerships; and (5) the impact of information technology on innovation. Professor Bensaou addresses these issues from an international comparative perspective, with a special focus on Japanese organizations. Professor Bensaou's research on buyer-supplier relations in the US and Japanese auto industries won him the Best Doctoral Dissertation Award in the field of information systems and a finalist nomination for the Free Press Award for outstanding dissertation research in the field of business policy and strategy. His case studies on innovation won the 2006, 2008 and 2009 ECCH Best Case Awards (with Kim & Mauborgne). His publications include papers in Academy of Management Journal, Management Science, Information Systems Research, Organization Science, Strategic Management Journal, Journal of International Business Studies, Harvard Business Review, Sloan Management Review, book chapters and conference proceedings. He has been a member of the Editorial Board of Information Systems Research, MIS Quarterly and MISQ Executive. He has been listed in the Who's Who in the World since 1998.

He has been consulting for Asian, European and US corporations since 1993. At INSEAD, Professor Bensaou developed two new MBA courses: 'Managing Networked Organisations' and 'Understanding Japanese Business.' He also teaches courses on Competitive Strategy, Innovation, Blue Ocean Strategy and Value Innovation, Information Technology and Comparative Management (in English and French). He was a Visiting Professor at Aoyama Gakuin University, Tokyo, where he taught his 'Information Technology and Corporate Transformation' course. He has also been teaching (in Japanese) in Executive Education programs at Keio Business School, Tokyo, Japan.

Get Ben's book here:

Built to Innovate: Essential Practices to Wire Innovation into Your Company's DNA. Ben M. Bensaou: https://amzn.to/3xpI9Zb

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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164: Tragic Mistake of Indian US MBA Hiring

164: Tragic Mistake of Indian US MBA Hiring

This is an important podcast. Many Indian MBA candidates, those without permits to remain in the US post their studies, follow a dangerous strategy for their internship interviews. This podcast offers a very simple but highly effective strategy to ensure candidates keep themselves in the running for consulting offers. Moreover, keeping residency in the US is a vital prerequisite to maintain a candidates "risk profile" and this podcast again offers some ideas.

3 Nov 201313min

163: Declining Bain's CEO Over BCG

163: Declining Bain's CEO Over BCG

It is indeed a rare moment when the Worldwide Managing Partner of Bain calls a client to encourage him/her to accept an offer. We have had similar situations happen on a handful of occasions to clients. It is an accomplishment and should be celebrated. That does not mean the offer should be accepted.

28 Okt 201319min

162: Accenture to McKinsey

162: Accenture to McKinsey

Clients we place into McKinsey etc from the so-called tier-2 firms like Booz, Deloitte, KPMG etc always think they will struggle most with the analytic and other technical elements. We see a flurry of activity, and anxiousness to master story boarding model building, brainstorming and hypotheses development. Our advice to these clients is that this should be the least of their worries. The harsh reality is that they have been pre-wired to think about the wrong priorities on soft-issues, and these intangible areas cause more trouble than they could imagine. Many find that very difficult to understand, so here are some stories based on our own clients' experiences demonstrating how the soft issues could betray your ambitions.

22 Okt 201321min

161: Evaluating Your Firm's Training

161: Evaluating Your Firm's Training

Too often clients ask the wrong questions when it comes to assessing training at consulting firms: do smaller offices have poorer training, should I attend training as soon as I join, does BCG have better training than Bain etc. When considering training you need to both consider formal and informal training. As we show, formal training is very useful, but not at all for the hard/technical skills it purports to impart on attendees. Informal training, also known as training on an engagement, is most effective when consultants can practice under diverse conditions. In other words, the more you travel and work with foreign teams, the better will be your training. Some firms encourage more global staffing and others far less. That counts.

16 Okt 201313min

160: Building Hypotheses From Data Exhibits

160: Building Hypotheses From Data Exhibits

Reading graphs is a perennial problem for many candidates. Yet, the problem is not the interpretation of the graphical data itself. Rather, it is knowing what to do with that data once you have interpreted it. This podcast introduces a simple 4-step process we introduced for a Yale doctoral client, Felix, and a technique called the One-Sentence-Test which we again developed for the same client. The improvement in her answers warrants sharing this technique. You can see Felix's Improvement in Season One of The Consulting Offer.

10 Okt 201313min

159: What is Analytic Thinking Vs Mathematical Thinking

159: What is Analytic Thinking Vs Mathematical Thinking

The first podcast discusses a common challenge new consultants face: how to show strong analytic skills on an engagement. Here I discuss one of my earlier engagements as a principal where I managed a very introverted lawyer. Despite her non-quantitative degree, reserved demeanor and being placed on a piece of work which was not, at first, open to much creativity, she developed an eminently analytic way to solve a significant problem impacting the entire engagement. This is probably one of the most concise, tailored and innovative pieces of analyses I had ever seen in my career. What makes a consultant analytic, is not the type of work that lends itself to analytic reasoning, but the way you approach what may seem to be a mundane problem. In fact, no sector or engagement is boring if examined appropriately.

4 Okt 201320min

158: US Postal Case Coaches Detailed Feedback

158: US Postal Case Coaches Detailed Feedback

This podcast answers the questions raised below, by a client trying to understand how to develop hypotheses in a fairly difficult case. The case looks at ways to increase the US Postal Services market share and profitability. The client has graciously allowed this one detailed response and his notes to be shared in our public section. "A big overarching question I have with the answer first approach is I don't know if my initial hypothesis should be broad (in which case they cannot be tested with data unless the hypotheses are first refined and narrowed, so I could only ask what areas I would explore to do that) or alternatively to make my initial hypotheses narrow and precise (in which case I can ask for data to test them but if my hypothesis are wrong then I will be stuck). Any thoughts?"

28 Sep 201329min

157: How to Influence Your Interviewer

157: How to Influence Your Interviewer

In this podcast we will discuss a client who is very good at influencing the way interviewers work with her, and the subtle danger of her approach. A counter-point to this is another candidate who initially completely mismanaged his image, and we discuss the impact of his actions and what happened when he changed.

22 Sep 201323min

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