487: Innovation through customer collaboration (with Ben M. Bensaou)

487: Innovation through customer collaboration (with Ben M. Bensaou)

Welcome to an episode with a well-recognized professor, Ben M. Bensaou. Get Ben's book here: https://amzn.to/3xpI9Zb

Many people think that you need a genius leader or need to become a start-up to innovate. But we all have the potential to innovate.

In this episode, Ben speaks about everyone's role in innovation and how it can be performed like a habit in our everyday lives. He also discussed the need to develop a deeper understanding of customers and create a culture of collaborating with customers to offer the ideal combination of performance, attributes, price, and other characteristics that customers need and want, or produce a product and service with a powerful market appeal.

Ben M. Bensaou is a Professor of Technology Management and Professor of Asian Business and Comparative Management at INSEAD, Fontainebleau, France. He served as Dean of Executive Education in 2018–2020. He was a Visiting Associate Professor at Harvard Business School in 1998-1999, a Senior Fellow at the Wharton School of Management in 2007-2008, and a Visiting Scholar at the Haas School of Business at the University of California Berkeley in 2013-2015.

He received his PhD in Management from MIT Sloan School of Management, Cambridge, US, and his MA in Management Science from Hitotsubashi University, Tokyo, Japan; his Diplôme d'Ingénieur (MSc) in Civil Engineering and DEA in Mechanical Engineering from respectively the Ecole Nationale des TPE, Lyon and the Institut National Polytechnique de Grenoble, two Grandes Ecoles in France.

His research and teaching activities focus on: (1) how to create innovating capabilities and competencies as a way to build an innovating organization and culture; (2) Blue Ocean Strategy and value innovation implementation, and roll out processes across the whole organization; (3) how to build social capital within firms; (4) new forms of organizations, in particular networked corporations, strategic alliances, joint ventures, and value-adding partnerships; and (5) the impact of information technology on innovation. Professor Bensaou addresses these issues from an international comparative perspective, with a special focus on Japanese organizations. Professor Bensaou's research on buyer-supplier relations in the US and Japanese auto industries won him the Best Doctoral Dissertation Award in the field of information systems and a finalist nomination for the Free Press Award for outstanding dissertation research in the field of business policy and strategy. His case studies on innovation won the 2006, 2008 and 2009 ECCH Best Case Awards (with Kim & Mauborgne). His publications include papers in Academy of Management Journal, Management Science, Information Systems Research, Organization Science, Strategic Management Journal, Journal of International Business Studies, Harvard Business Review, Sloan Management Review, book chapters and conference proceedings. He has been a member of the Editorial Board of Information Systems Research, MIS Quarterly and MISQ Executive. He has been listed in the Who's Who in the World since 1998.

He has been consulting for Asian, European and US corporations since 1993. At INSEAD, Professor Bensaou developed two new MBA courses: 'Managing Networked Organisations' and 'Understanding Japanese Business.' He also teaches courses on Competitive Strategy, Innovation, Blue Ocean Strategy and Value Innovation, Information Technology and Comparative Management (in English and French). He was a Visiting Professor at Aoyama Gakuin University, Tokyo, where he taught his 'Information Technology and Corporate Transformation' course. He has also been teaching (in Japanese) in Executive Education programs at Keio Business School, Tokyo, Japan.

Get Ben's book here:

Built to Innovate: Essential Practices to Wire Innovation into Your Company's DNA. Ben M. Bensaou: https://amzn.to/3xpI9Zb

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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156: Key Differences in Bain FIT Questions

156: Key Differences in Bain FIT Questions

In looking through our database of over 240 former clients and speaking to Bain partners we know, we see two unique ways a Bain fit interview differs from a McKinsey PEI. The first relates to way in which you interact with the interviewer as you deliver your response, and the second relates to a very specific attribute that Bain seeks in your fit responses. Both differ substantially from a McKinsey or BCG interview. In fact, EVERY single client we placed at Bain strongly displayed these two characteristics. It is uncanny how close a correlation exists.

16 Sep 201313min

155: Bonus vs. Salary Resume Editing

155: Bonus vs. Salary Resume Editing

Bonus versus salary resumes, is a very simple test we do on resumes. This podcast explains the test. We basically look at whether or not a bullet point explains an action which earned you a salary or would have resulted in a bonus. The latter is vital and the former should be purged from your salary. McKinsey looks for things on your resume which earned you your resume. It is important to understand that merely doing your job is not an achievement in itself.

10 Sep 20138min

154: Economic Impact of Poor Business Judgement

154: Economic Impact of Poor Business Judgement

The economic impact of poor business judgement, is a topic we managed every day as partners. Each time an associate made a poor "common sense" decision we needed to explain both the potential reputation and economic damage done to the firm. The former is well-known, but the latter is less known but just as important. In thinking through why consulting firms look for business judgement, it helps to consider the economic impact to clients and the firm.

4 Sep 20137min

153: Generating Multiple Creative Hypotheses

153: Generating Multiple Creative Hypotheses

Building of our technique to develop hypotheses, this podcast explains a clever way to generate creative hypotheses. In essence, the podcast will be useful to candidates who have already seen how we brainstorm and generate hypotheses, since this podcast expands on that thinking. The core of this idea is that if more than one structure can be brainstormed for a case, each of those structures can be used to develop a new type of hypothesis. This is a very, very simple technique as well.

29 Aug 20137min

151: Read Exhibits as Maps For Insights

151: Read Exhibits as Maps For Insights

In this podcast present a clever technique to treat graphs as "maps" when reading them. Corporate Finance candidates will like this. The key to this technique rests on the simple idea of ignoring the data plots and first trying to understand what the type of graph is saying. Once this is clear, the data is then examined within the graph to understand its meaning. The podcast explains this with an example and is a very effective tool we use for teaching clients.

23 Aug 20136min

150: McKinsey Senior Partner Networking Success

150: McKinsey Senior Partner Networking Success

We always ask our clients, especially those from weaker schools, to network with the most senior partners of consulting firms. This is a podcast about a PhD client, from a weaker school and no existing consulting relationships, who painfully followed this advice over several months to network with a member of McKinsey's worldwide leadership and obtain interviews for his office of choice. It is not easy, but can be done. It works.

17 Aug 201310min

149: Why To Bring Energy To The Interview

149: Why To Bring Energy To The Interview

Lots of candidates leave it to the interviewer to determine the energy levels, tone and mood of the call. That is a bad idea. In our experience, the best candidates always bring a light mood to interviews. Seriousness, can hurt you as it is confused for anxiousness. Delegating the mood to the interview is bad idea since it means the energy of the case will be largely out of your control. Moreover, unless you practice controlling the energy, it is unlikely you will have this skill to deploy in the case interview itself.

10 Aug 20135min

148: Making sexist comments in interviews

148: Making sexist comments in interviews

Due to culture, tradition and even good intentions, candidates make sexist remarks. Sometimes, a very innocent remark may come across as sexist. This podcast examines some the incidences we have encountered which have hurt candidates in cases. It is wise to think about your own inadvertent sexist behavior.

4 Aug 20132min

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