545: Redefining sales and personal brand (with Dr. Cindy McGovern)

545: Redefining sales and personal brand (with Dr. Cindy McGovern)

Welcome to an episode with a top-rated speaker, best-selling author, and consultant, Dr. Cindy McGovern. Get Cindy's book here: https://amzn.to/3Cys1ae

Most of us view "sales" as a pushy, manipulative, and one-sided thing. But really, "sales" is understanding what others need and trying to deliver on those needs. Regardless of the nature of work—whether you're selling a product, service, or idea, you are selling yourself first and it is a life skill that everybody needs. Therefore, it is important to first build trust and develop your personal brand around it which will make selling easier.

In this episode, Dr. Cindy defined sales in a different light. She discussed how to sell yourself and how to proactively manage your personal brand.

Dr. Cindy McGovern is the founder of Orange Leaf Consulting, which helps organizations, entrepreneurs, and individuals create dynamic and robust sales processes. Before launching her business, McGovern was a college professor of communication as well as a successful sales professional. She has worked with hundreds of organizations of all sizes and specialties across the globe and is now one of the most sought-after business and sales authorities.

Get Cindy's book here:

Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand. Dr. Cindy McGovern. https://amzn.to/3Cys1ae

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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276: America Renewed: 2014-2015 Theme

276: America Renewed: 2014-2015 Theme

The majority of business gurus, journalists, periodicals, publications, journals, blogs, fashionistas and reality movie stars talk about the arrival of China like it is preordained by the Oracle. It is not. America has been here before. In fact America has been here 4 times in its history and each time the American model of government, system of capital allocation and creativity helped the country reinvent itself. In the next 18 months, Firmsconsulting will be leading 5 sweeping studies, at real clients, to find solutions to issues which impede US productivity growth. The detailed findings and extensive training videos to help you replicate such a study will be released once the studies are done. We will be bold and analyze some of the most vital and controversial issues including healthcare, immigration and the role of government. This podcast discusses the theme, training material and topic in more detail. Welcome to the era of America Renewed.

2 Aug 201514min

275: America Renewed: Financial Services Study

275: America Renewed: Financial Services Study

For those of you who want an update on where we are in Week 0 of the US financial services study, this podcast will provide a detailed update of the final preparation as the team goes into their on-boarding with just 5 days before the start date. Expect a few podcasts this week since I am leading the onboarding training and it is much quicker, and less rude, to prepare podcasts versus typing up updates in front of the interns. Next week, I will shift back to more written updates with a few podcasts and videos thrown in. Note that this study and the underlying issue of the economics of small business loans is a complex topic. It is best to read the live blog from the beginning to see how we have thought through the issue and structured the team to analyses the hypotheses. Related: - You can read about strategy related articles from our Quarterly - Learn more about financial analysis in our strategy library

27 Juli 201513min

274: How to Become a Management Consultant

274: How to Become a Management Consultant

Our managing partner Michael Boricki gave an interview at Accepted, a well known site for MBA admission.

21 Juli 201549min

273: Changing a Consulting Firm

273: Changing a Consulting Firm

This podcast is a response to the email below. The client wanted to know how to change a consulting firm so that her firm could compete against McKinsey.

15 Juli 201517min

272: Am I a dumb black kid?

272: Am I a dumb black kid?

This podcast is a controversial and thoughtful response to a letter from a reader who overheard his career counselor describing him as a "dumb black kid" who "has no future in business."

9 Juli 201525min

271: Value Modelling: fad or fashion?

271: Value Modelling: fad or fashion?

In this podcast we look at the rise of value modelling as a shiny new management technique in 2003 and its implosion in 2009. Value modelling is a lot like other big trends like the balance scorecard, business process re-engineering etc. which went belly-up.

3 Juli 201519min

270: Strategy Insight Ratio

270: Strategy Insight Ratio

Young consultants make some very common mistakes when they start out, and I explain how to use the strategy insight ratio to correct these problems.

27 Juni 201510min

269: Misunderstanding "Being Analytic"

269: Misunderstanding "Being Analytic"

Aspiring and some young consultants tend to have a narrow outside-in view of management consulting. They make significant assumptions about why and how strategy studies are done, and try to replicate this assumed behavior. They think "being analytic" means analyzing things before every decision is made.

21 Juni 201511min

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