545: Redefining sales and personal brand (with Dr. Cindy McGovern)

545: Redefining sales and personal brand (with Dr. Cindy McGovern)

Welcome to an episode with a top-rated speaker, best-selling author, and consultant, Dr. Cindy McGovern. Get Cindy's book here: https://amzn.to/3Cys1ae

Most of us view "sales" as a pushy, manipulative, and one-sided thing. But really, "sales" is understanding what others need and trying to deliver on those needs. Regardless of the nature of work—whether you're selling a product, service, or idea, you are selling yourself first and it is a life skill that everybody needs. Therefore, it is important to first build trust and develop your personal brand around it which will make selling easier.

In this episode, Dr. Cindy defined sales in a different light. She discussed how to sell yourself and how to proactively manage your personal brand.

Dr. Cindy McGovern is the founder of Orange Leaf Consulting, which helps organizations, entrepreneurs, and individuals create dynamic and robust sales processes. Before launching her business, McGovern was a college professor of communication as well as a successful sales professional. She has worked with hundreds of organizations of all sizes and specialties across the globe and is now one of the most sought-after business and sales authorities.

Get Cindy's book here:

Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand. Dr. Cindy McGovern. https://amzn.to/3Cys1ae

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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268: What Michael Jordan Can Teach You About Strategy

268: What Michael Jordan Can Teach You About Strategy

Aspiring NBA stars make a classic mistake when trying to watch, analyze and replicate the reasons why someone like Michael Jordan was so successful. In this podcast I explain why aspiring management consultants and those in industry make the very same mistake when watching, analyzing and replicating the reasons why McKinsey and BCG are so successful.

15 Juni 201516min

267: Strategy Training Changes at Firmsconsulting

267: Strategy Training Changes at Firmsconsulting

[Update June 11] The 1st strategy training map is live! All 16 steps of strategy planning and 200+ critical points are complimentary to all our members!

9 Juni 201521min

266: Case Studies in Strategy Projects

266: Case Studies in Strategy Projects

It is fair to say that being assigned to develop the case studies to help a team on the strategy study is considered a dead-end role for most consultants. An associate or analyst would much rather want to be leading the corporate strategy analyses, business case or even the business unit analyses versus studying how other companies have tackled the same problem as the client.

3 Juni 201520min

265: Client Lessons: Stanford Masters Student

265: Client Lessons: Stanford Masters Student

This podcast was prepared for clients in our case coaching program. Each week I will consolidate the main questions and challenges clients are facing in the program and use these podcasts to communicate suggestions and advice to your unique preparation needs.

28 Maj 201521min

264: From Siberia's winter plains to an elite university

264: From Siberia's winter plains to an elite university

The Firmsconsulting Emerging Fellows program is a program we run whereby we find and mentor promising young students from impoverished parts of the world. Working with them over several years, we guide them into elite schools and eventually into McKinsey or BCG.

22 Maj 201529min

263: How to read to improve reasoning

263: How to read to improve reasoning

We have a section on the website where I list all of the articles I read on a daily basis: What Firmsconsulting is reading. The thinking was that readers could replicate the reading of a former strategy partner at an elite firm by reading what I read.

16 Maj 201513min

262: BCG / McKinsey to Private Equity: 4 Client Experiences

262: BCG / McKinsey to Private Equity: 4 Client Experiences

If you wanted to move from BCG / McKinsey to private equity, how do you make the career change?

10 Maj 201527min

261: McKinsey US No, McKinsey Moscow Yes, Wants US

261: McKinsey US No, McKinsey Moscow Yes, Wants US

This very insightful and unusual podcast discusses the unique situation 5 of our clients face.

4 Maj 201515min

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