Turning an Audience into Revenue with Koka Sexton

Turning an Audience into Revenue with Koka Sexton

My Guest today is an elite salesperson turned marketing visionary. He believes that real success comes from adding value in excess of whatever you ask for in return. That operating principle has led to some amazing projects over the years with extraordinary companies like Linkedin, Hootsuite and Slack.

With ten+ years of sales experience and a passion for social media, he has become a leading authority on social selling, a topic that he promotes through global speaking engagements and customer trainings.

His expertise extends beyond his knowledge of social networks like LinkedIn, Twitter and Social applications, into his skill at employing them to drive lead generation, create new opportunities, and engage customers.

Early in his career he learned how to leverage social media into an inbound engine for companies to drive revenue. Over the past 20 years this has manifested into a global audience of professionals that have learned not just the 'why' but the 'how' of using content and social media for businesses.

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What Metrics to Look for From Your Sales Team

What Metrics to Look for From Your Sales Team

How do you measure your sales team's success? There are a few different ways to go about it but what's sure is that close rate isn't the sales metric you should be looking at. Matt and I talk ab...

15 Sep 202223min

How To Sell Insurance and Earn Money So You Never Go Broke Again!

How To Sell Insurance and Earn Money So You Never Go Broke Again!

When you're new to sales, it would seem like nothing could go wrong. But once you encounter rejection after rejection, you start feeling the urge to quit. Cayden felt like quitting when he got int...

13 Sep 202230min

What Do You Say to Avoid Coming Across As Sleazy to Referrals You Call or Meet for the First Time?

What Do You Say to Avoid Coming Across As Sleazy to Referrals You Call or Meet for the First Time?

A common mistake salespeople make is assuming that getting a referral means that this prospect will automatically be interested in what you have to offer. When you do this, it keeps you from truly f...

12 Sep 20222min

How Your Tonality Is Keeping You Broke In Sales

How Your Tonality Is Keeping You Broke In Sales

Many salespeople think they'll crush their sales game if they have the best questions. But, this is far from the truth. When you have the wrong tonality, you will lose your chance of closing a sale. ...

8 Sep 202219min

How to Attract More People to Buy From You (Without Being Too Salesy)

How to Attract More People to Buy From You (Without Being Too Salesy)

Once you learn how to attract more people to buy from you, it's easy to turn your dream of earning more as a salesperson into reality. It's not about your offer or whatever you think makes you cool...

6 Sep 202229min

Does Putting Pressure on Prospects Help You Close?

Does Putting Pressure on Prospects Help You Close?

Closing is the most misunderstood part of the sales process. I've encountered numerous salespeople pressuring prospects to avail the solution they offer, only to be disheartened that this strategy ...

5 Sep 20222min

The Top 4 Attributes of High Earning Sales Pros

The Top 4 Attributes of High Earning Sales Pros

Becoming a part of the top 1% of successful salespeople is not easy. Sales is a rough game; it could easily topple you down if you're not skilled enough. Knowing and embodying specific attributes o...

1 Sep 202230min

Discover the Effective Selling Technique This 21-Year-Old Is Using to Earn Multiple 6-Figures

Discover the Effective Selling Technique This 21-Year-Old Is Using to Earn Multiple 6-Figures

You know you've found an effective selling technique when you've multiplied your income 10x than what you were making. This is what most selling methods or techniques lack that NEPQ™ offers. We hav...

30 Aug 202224min

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