Turning an Audience into Revenue with Koka Sexton

Turning an Audience into Revenue with Koka Sexton

My Guest today is an elite salesperson turned marketing visionary. He believes that real success comes from adding value in excess of whatever you ask for in return. That operating principle has led to some amazing projects over the years with extraordinary companies like Linkedin, Hootsuite and Slack.

With ten+ years of sales experience and a passion for social media, he has become a leading authority on social selling, a topic that he promotes through global speaking engagements and customer trainings.

His expertise extends beyond his knowledge of social networks like LinkedIn, Twitter and Social applications, into his skill at employing them to drive lead generation, create new opportunities, and engage customers.

Early in his career he learned how to leverage social media into an inbound engine for companies to drive revenue. Over the past 20 years this has manifested into a global audience of professionals that have learned not just the 'why' but the 'how' of using content and social media for businesses.

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How Do You Prevent Objections In the Prospect's Mind Early On In The Conversation?

How Do You Prevent Objections In the Prospect's Mind Early On In The Conversation?

You trigger sales objections. To prevent objections, it's important to use neutral language during your conversation. Find out what words cause prospects to put their guards up and re-language them...

29 Aug 20223min

Where Should You Start Out In Sales?

Where Should You Start Out In Sales?

There are so many young, motivated individuals who dream of becoming part of the top 1% of successful salespeople, and while this is not impossible, the reality is that sales is a rough game if you're...

25 Aug 202224min

Polish Your Sales Skills and Sell Confidently to Prospects

Polish Your Sales Skills and Sell Confidently to Prospects

Sales is changing lives. But you have to make the decision now to polish your sales skills so you can have the confidence to sell to your prospects. All you have to do is decide to get better and b...

23 Aug 202222min

What Is The Main Reason Buying Decisions Stall In The Marketplace Right Now?

What Is The Main Reason Buying Decisions Stall In The Marketplace Right Now?

When prospects feel triggered they will automatically put their guards up, hence, the reason why buying decisions stall in the marketplace. And what triggers it? The sales techniques you've been tau...

22 Aug 20222min

A Step-By-Step Breakdown of the NEPQ™ Sales Process

A Step-By-Step Breakdown of the NEPQ™ Sales Process

NEPQ™ is disrupting the sales industry and revolutionizing the way salespeople sell. But there are still a lot of people who find the NEPQ™ sales process confusing. Matt Ryder explains it in a conc...

18 Aug 20229min

How to Gain Selling Confidence and Help Prospects Make Better Buying Decisions

How to Gain Selling Confidence and Help Prospects Make Better Buying Decisions

What difference will it make when you gain selling confidence? Selling confidently means that you are equipped with the right skills so you can aid your prospect's buying decisions. It's the exa...

16 Aug 202221min

Why Do You Keep Losing Sales Using BANT?

Why Do You Keep Losing Sales Using BANT?

BANT or the Budget, Authority, Need, Timing sales method clearly lacks an understanding of human behavior, thus leading to lost deals instead of gaining or closing them. NEPQ™, on the other hand, o...

15 Aug 20226min

What's the Biggest Problem in Sales? The Problem That You Don't Know You Have

What's the Biggest Problem in Sales? The Problem That You Don't Know You Have

People not knowing what they need is the biggest problem that salespeople need to address during their sales conversations. However, only the salespersons who know the right questions to ask in a s...

11 Aug 202238min

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