Four Segments of New Business

Four Segments of New Business

Blair and David come up with descriptive words that help clarify each of the four parts of what David calls the "pantheon" for new business: positioning, lead generation, sales, and pricing.

Pricing Creativity: A Guide to Profit Beyond the Billable Hour

Mastering the Value Conversation podcast episode

Avsnitt(228)

An Introduction to David C. Baker

An Introduction to David C. Baker

Blair interviews David about who he is and why people should pay attention to what he has to say - if they should at all...

12 Juli 201719min

How Much Should You Write?

How Much Should You Write?

Blair lays out a year-long experiment where he significantly increased his writing and online publishing commitment.

28 Juni 201729min

The Business of Expertise - Part 1

The Business of Expertise - Part 1

David Baker wrote a book! And Blair asks him about his authoring process, publishing, and the book's topic.

14 Juni 201733min

What Happens When You're Away

What Happens When You're Away

David and Blair list good and bad things that can happen when the principal steps away from their creative firm for a period of time, which is based on David's blog post on the matter.

31 Maj 201733min

Why Advertising Agencies Don't Advertise

Why Advertising Agencies Don't Advertise

Blair revisits the first piece of thought leadership he ever wrote, taking a look at why firms may or may not do for themselves what they do for their clients.

17 Maj 201729min

Thriving In the Middle of the Road

Thriving In the Middle of the Road

Blair questions David on an article he wrote about identifying the risks on either side of the road and navigating a path between both extremes.

3 Maj 201730min

A Sales Skeptic Interviews a Sales Expert

A Sales Skeptic Interviews a Sales Expert

Blair does his best to reform David's skepticism of sales, discussing what works well and what fails miserably in the sales process.

19 Apr 201734min

Five Irrational Fears

Five Irrational Fears

What keeps you up at night? Blair interviews David about the five most common fears that he has seen in the consulting work he has done with over 900 firms.

5 Apr 201725min

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