Hacking Heuristics

Hacking Heuristics

Blair leads a discussion on how clients tend to take mental shortcuts in making business decisions, and how we can nudge clients without manipulating them to make a decision that is in their best interest.

Links

Rory Sutherland

Influence: The Psychology of Persuasion and Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini

Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard Thaler and Cass Sunstein

"The Dark Arts of Leveraging Cognitive Biases" by Blair Enns

Thinking, Fast and Slow by Daniel Kahneman

Predictably Irrational by Dan Ariely

Richard Feynman

Dunning-Kruger effect

Pricing Creativity: A Guide to Profit Beyond the Billable Hour by Blair Enns

"Pricing Creativity" 2Bobs episode

Avsnitt(228)

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
uppgang-och-fall
rss-svart-marknad
svd-ledarredaktionen
avanzapodden
rss-dagen-med-di
rss-inga-dumma-fragor-om-pengar
24fragor
rss-borsens-finest
rss-kort-lang-analyspodden-fran-di
borsmorgon
fill-or-kill
kapitalet-en-podd-om-ekonomi
lastbilspodden
rss-en-rik-historia
bathina-en-podcast
affarsvarlden
tabberaset