Communication Components in Your Sales Toolbox
Blair shares an overview of all the communication tools creative firms should be using throughout the sales process.
24 Mars 202134min
Performance Bands
David and Blair discuss what the four performance bands are, eleven critical factors that keep firms stuck at the lower performance bands, and what firms can do to move into a higher band.
10 Mars 202136min
Creative Bullshit Bingo
David is in a cynical mood and takes turns with Blair sharing clichés they hear their clients use to describe their business.
24 Feb 202123min
Is "Agency" Still the Right Word?
Blair stops to think about what "agency" actually means, and if it's the right term to describe firms in the creative services space.
10 Feb 202125min
Let's Talk About Money
David lists eight truths about money that he's identified in his efforts to help entrepreneurs make better business decisions.
27 Jan 202132min
The Enemy Within
Blair addresses the internal struggle for margin that happens in many firms between delivery teams and business development teams due to their lack of distinction between cost and price.
13 Jan 202129min
Holding Opposite Perspectives in a Healthy Tension
David wants entrepreneurs to live with tension in various aspects of their business, using it to their advantage in making important decisions instead of just worrying about resolving the tension itself.
30 Dec 202030min
Slapping Down Your Childlike Glee
Blair offers some ways to help prevent over-excited new business people and principals from giving away the shop and appearing unprofessional.
16 Dec 202034min
