Know Your Team!

Today I want to talk to you about who is on your team.

I’ll use two examples from the NFL this past Sunday. They happen to be my two favorite teams. I started the afternoon with my adopted Detroit Lions. They were playing at Cincinnati and running back David Montgomery was having a homecoming. His family is there. He's from there and notably his sister is paralyzed after a car accident last year. So lots of pictures surfaced online of David meeting with his sister in a wheelchair before the game.

Well, during the game, Dan Campbell wanted to give David Montgomery his moment. So he called a trick play and David Montgomery, the running back, threw a touchdown pass in addition to running one in later in the game. He knew that it was a special game for his star and he made him shine. I don't think David Montgomery is not going to run through a wall for Dan Campbell after a game like that. Then in the nightcap, my number one team, the team that I grew up rooting for, the Patriots, went into Buffalo as big underdogs. Nobody expected much out of them.

Well, head coach Mike Vrabel from the Patriots knew that it was a homecoming of sorts for wide receiver, Stefon Diggs, he'd been traded from Buffalo and he really had something to prove. was getting older, he's getting past surgery. So what did they do? They threw him the ball, a lot, and Diggs had his best game as a Patriot. He was emotional before the game. He was emotional after the game. The Patriots pulled a huge upset win. And it all came down to knowing, for both Diggs and Montgomery, about them and what makes them tick.

What does this have to do with podcasting? Well, for your podcast, if you're part of an ensemble, know what strengths your co-hosts have. Is someone really good at sports? Is someone really knowledgeable about food, current events, news? When something is going on in the podcast, you can tie back to your main topic, lean on those folks, make them feel like they are part of the team.

And in doing so, you will have a much more loyal team member. It'll feel like much more of a group effort. And your show will be that much better.

Know what makes each of your co-hosts tick, what they're good at and what motivates them, and it will make a better overall product.

Okay, onto other podcasting news this week. WNYC, the public media outfit in New York, is making all of their locally produced programming available for all national public radio affiliates. Now this is huge, regardless of how you lean politically, with the recent funding cuts to public radio and TV and the Corporation for Public Broadcasting. Folks need content.

They don't have as much money to produce original content, so keeping them on the air is paramount. And if you aren't really feeling the tote bag and don't have a lot of money to donate to your public radio affiliate, listen to their podcasts. More and more public radio and TV affiliate revenue is coming from podcasting.

Listen to their shows, give them the download numbers, they'll sell it, they will make money that way. So you don't have to participate in a telethon. Just listen to your local public radio podcast.

The team at BuzzSprout, a popular podcast hosting service is releasing a name generator, or a name checker, we should call it. You don't have to be a paid BuzzSprout subscriber. You can simply go on their website and try it out. It will tell you that if the name you want for your podcast is taken anywhere else and will help you find the best ranking and best fitting title for your show. That is again linked in the show notes.

And finally, also linked in the show notes, if you missed Podcast Movement, you know I rave about it every year, all sessions from podcast movement, everything from production to monetization to industry tracks, everything done at Podcast Movement is now available for free on demand. Even if you didn't buy a ticket to the show, it's on YouTube and you can watch it at the link in the show notes.

Finally, some big news this week. Chat GPT is integrating Spotify data. So if your show has good show notes, a good title and more, you may get your podcast to show up in chat GPT results. Always, spend time on your title and your show notes. Later.

BuzzSprout Podcast Name Generator: https://www.buzzsprout.com/podcast-name-generator

The Podcast Movement Archive on YouTube: https://www.youtube.com/@PodcastMovementArchive/featured

Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com

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