Two Ex-MECCA Insiders Dropped a Beauty Brand, It Sold Out in 72 Hours!
You Beauty13 Okt

Two Ex-MECCA Insiders Dropped a Beauty Brand, It Sold Out in 72 Hours!

Picture this: You're at the top of your game at Australia's biggest beauty retailer, then you quit to bet everything on bodycare. Not once, but twice. Sounds like a risky move, right?

When two former beauty executives leave their dream jobs to launch a bodycare brand, the industry pays attention. When that first brand sells out in 72 hours, people take notice. But when they follow it up by launching a second brand that flies off supermarket shelves nationwide? That's when you know you're dealing with serial entrepreneurs who've cracked the code.

Camille and Georgie, the founders behind Bronte and SOMA, share their journey from corporate beauty to launching two successful Australian brands. They reveal what it takes to succeed in the competitive beauty market, the personal story behind the Bronte name (featuring Camille's 99-year-old Italian grandmother), and their honest takes on cult products versus overhyped launches.

PRODUCTS MENTIONED:

Bronte Fragrance-Free Body Cleanser $17

Bronte Sea Salt Body Cleanser $17

Bronte Santal Body Lotion $18

SOMA Body Wash $18

Cosmetics 27 Baume 27 Advanced Formula $213 - $281

Diptyque Fragrances & Candles

Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum $300 - $911

Glow Recipe Dew Drops $62

The Ordinary

La Roche-Posay Australia

    FOR MORE WHERE THIS CAME FROM:

    Watch & Subscribe on YouTube – Watch this episode, tonight at 7pm! Catch it here.

    Follow us on Instagram: @youbeautypodcast

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    Join our You Beauty Facebook Group here

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    GET IN TOUCH:

    Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice note on Instagram!

    You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here.

    CREDITS:

    Hosts: Kelly McCarren

    Guest: Camille Peressini & Georgie Gilbert

    Producer: Sophie Campbell

    Audio Producer: Tegan Sadler

    Hydralyte is Australia’s #1 Oral Rehydration Solution*
    *No. 1 claim based on IQVIA SCAN Mat to 26th July 2025.

    Just so you know — some of the links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping!

    Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.

    Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe

    See omnystudio.com/listener for privacy information.

    Avsnitt(1448)

    Glorious Gifts To Spoil Your Mum (Or Yourself) On Any Budget

    Glorious Gifts To Spoil Your Mum (Or Yourself) On Any Budget

    Kelly and Sarah Marie turn up the feels as they take a nostalgic stroll down memory lane and share stories of their mothers' signature scents and childhood moments, before launching into a passionate discussion about the perfect Mother's Day gift. They make their top recommendations for Mothers Day gifts to cover any budget - under $50, under $100, and luxury splurges over $100 - covering everything from boutique bubble baths to designer beauty tools and pampering spa experiences. LINKS TO EVERYTHING MENTIONED: Gifts Under $50: SARAH MARIE Lush Sleep Face and Body mask $28Lush Yummy Custard body wash $18Lush Dream Cream body lotion $11.50 KELLY Endota Signature Bath Blend bubble bath $30Gifts Under $100: SARAH MARIE Jean Paul Gaultier Classic EDT 50ml $90 (on sale) Chanel retractable highlighter brush $76 KELLY Gucci Beauty Rouge De Beaute Brillant Lipstick $72Gifts Over $100: L'Occitane Divine Youth Collection $299, valued at $353 including: Kelly's Fragrances: Elizabeth Arden Green Tea Elizabeth Arden White Linen FOR MORE WHERE THIS CAME FROM: Watch & Subscribe on Youtube Get in the know on our socials: You Beauty Instagram Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Sarah Marie Fahd Producer: Mollie Harwood Audio Producer: Lu Hill Video Producer: Marlena Cacciotti Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures. Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    7 Maj 15min

    A Life Changing Eyelash Curler And New Pimple Patches Worth The Try

    A Life Changing Eyelash Curler And New Pimple Patches Worth The Try

    In this episode, Em and Sarah Marie put two unsung heroes to the test. Sarah Marie demos a mini eyelash curler designed to reach those often-missed outer lashes that traditional curlers can't access - spoiler alert: Em immediately adds to cart. Em has tried out some pimple patches new to the market and shares a budget-friendly hack for homemade pimple patches when skincare funds are limited. LINKS TO EVERYTHING MENTIONED: Modelrocks Pro EDGE 'Ultra-Mini' Lash Curler $18Go-To Spot Stoppas $17 Skin Control Pimple Patches $9 - tbh Skincare patch it up $20 Hydrocolloid patches, Coles $8 FOR MORE WHERE THIS CAME FROM: Watch & Subscribe on Youtube Get in the know on our socials: You Beauty Instagram Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Em Vernem & Sarah Marie Fahd Producer: Mollie Harwood Audio Producer: Tegan Sadler Video Producer: Marlena Cacciotti Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures. Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    6 Maj 13min

    The Truth Behind The Natural Skincare In Kim Kardashian's Cabinet

    The Truth Behind The Natural Skincare In Kim Kardashian's Cabinet

    In this episode, Kelly chats with Janet Hayward, founder of Australian organic skincare brand Ipsum and former beauty journalist with over 25 years of industry experience. Learn how her products caught Kim Kardashian's attention and why she believes in the exceptional power of Australia's unique plant ingredients. Janet reveals her refreshingly holistic approach to beauty, advocating for a "less is more" skincare philosophy rather than complex multi-step routines and the connection between diet, gut health and skin appearance. LINKS TO THE PRODUCTS MENTIONED: Kim Kardashian's fave lip balm: Ipsum Lip Oil Balm $28 Janet's favourite Fragonia-containing products: Ipsum Best Skin Replenishing Mist $52 Ipsum Best Skin Face Oil Intense Treatment $85 Janet's Favourite Skin Oils: Ipsum Best Skin Nourishing Face Oil $52 Ipsum Best Skin Enriching Face Oil $65 Ipsum Best Skin Face Oil Intense Treatment $85 And the new Ipsum Nutrient-Rich Moisturising Cream $80 FOR MORE YOUBEAUTY: Find us on You Beauty Insta Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au DM, or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren Guest: Janet Hayward, Ipsum Skincare Producer: Mollie Harwood Audio Producer: Tegan Sadler Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    5 Maj 18min

    Hair Extensions 101 And The The Morning Shed Routine Debunked

    Hair Extensions 101 And The The Morning Shed Routine Debunked

    In this week's Q&A episode, Leigh and Kelly tackle a beauty question on a topic they've never covered on the show before: hair extensions. They cover everything from tape-ins and weaves to clip-ins and halos, plus everything else you need to consider when looking at your options - think of this as your hair extensions 101 bible. And for anyone feeling the pressure of nailing the perfect morning routine, Kelly has an 'anti-hack' about the crazy social media 'morning shed' trend that nobody actually needs. Thank us later. LINKS TO PRODUCTS MENTIONED: Extensions solutions: Medusa clip-in extensions $120 Angel Hair Extensions from approx $110 Type Bea Overnight Boosting Peptide Hair Serum $80 Brow Products: Benefit Precisely My Brow Detailer $42 Mecca Max Brow Guru Micromatic pencil $20 CoverGirl Clean Fresh Brow Nano Pencil $22 e.l.f Ultra Precise Brow Pencil $15 e.l.f Holy Strokes Microfine brow pen $18 W7 Sharp Brow felt pen $7 Revolution Hair Stroke Brow Pen $12 Anastasia Beverly Hills Dipbrow Pomade $38 Maybelline Tattoo Brow Pomade Pot $24 Magnifying Mirrors: Magnifying Makeup Mirror, Double Sided $33 Embellir Makeup Mirror LED Light Round $77 SUBSCRIBE: Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Leigh Campbell Producer: Mollie Harwood Audio Producer: Tegan Sadler Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    4 Maj 18min

    Style Inspo: Fashion Is Finally Fun Again - Here’s How To Wear It

    Style Inspo: Fashion Is Finally Fun Again - Here’s How To Wear It

    Tamara Holland is here to break down the current big trends worth trying. From quirky accessories to the rise of suede, we’ll help you style the season’s biggest looks. Plus, how elevated sportswear and nostalgic plaids are making a comeback. THE END BITS Watch us on Youtube Want to shop the pod? Sign up to the Nothing To Wear Newsletter to see all the products mentioned plus more, delivered straight to your inbox after every episode. LINKS TO EVERYTHING MENTIONED: LEIGH CAMPBELL: '2025’s big trend that nails both fashion and function.' JW Anderson Pigeon clutch $1,125 Sedano Cellery Bag Poppy Lissiman Shrimp Keychain $30 schiaparelli Face bags Hailey Bieber Brown Suede Jacket M&S Women's Sportswear & Activewear Uniqlo Sport Utility Wear Activewear Collection BOUJEE & BUDGET Leigh Boujie: Lulu Lemon Always There Trench Coat $329 Leigh Budget: Target Slim Bow Clip - Plaid $6 M&S Heatgen Checked Scarf $39 Tam Boujie: Vestirsi Sienna Tan Suede Hobo $349 THE BALI TAILOR CLOVER BAG COCOA $309 Tam Budget: Charles and Keith Kori Suede Slide Sandals - Cognac $149 GET IN TOUCH: Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au CREDITS: Host: Leigh Campbell Guest: Tamara Holland Producer: Cassie Merritt Audio Producer: Lu Hill Video Producer: Marlena Cacciotti Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    3 Maj 27min

    The Hair Treatment You Need For Perfect Locks (And The Best New Mascara On The Block)

    The Hair Treatment You Need For Perfect Locks (And The Best New Mascara On The Block)

    Leigh and Kelly dish on a luxury product that's so good it had Leigh vowing to spend her own money (beauty editor code for "absolutely worth it!") and a gorgeous winter lip tint that Kelly's ob-SESS-ed with. In a moment of pure beauty synchronicity, the duo discover they've both brought face palettes that perfectly match their personalities and they both rave over the new Mecca Max tubular mascara. But the conversation takes an entertaining turn when Kelly insists Leigh feel her remarkably soft hair—cue the "oohs" and "ahhs"—to showcase her latest treatment. This episode will have you inspired to refresh your routine without emptying your wallet. LINKS TO EVERYTHING MENTIONED: SPENDIES Mesoestetic Hydra-vital Light gel cream, $139 Rare Beauty Lip Oil $40 SAVEYS Kind Collective Glow Up Stick in Glow Getter, $16 Mecca Max Tubular Mascara $28 NEWBIES Morphe Cheek Thrills Trio in After Party, $31 Morphe Cheek Thrills Multi Finish Face Trio in Wine & Dine $31 Murad Retinol Oil Drops $100 SHOP MY STASH JVN Rapid Repair $63 Gogo Tales Oil Control and Sunscreen Powder $12 FOR MORE YOUBEAUTY: Watch us on Youtube SUBSCRIBE: Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Sarah Marie Fahd Producer: Mollie Harwood Audio Producer: Tegan Sadler Video Producer: Marlena Cacciotti Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    1 Maj 14min

    Salmon Sperm, Facial Hickeys and LEDs: Beauty Trends To Try...Or Try To Avoid

    Salmon Sperm, Facial Hickeys and LEDs: Beauty Trends To Try...Or Try To Avoid

    From salmon sperm facials (yes, really!) to DIY beauty disasters that left facial hickeys, we dive into the wild world of beauty trends to separate what actually works from what's just clever marketing. Kelly and Sarah Marie confess their most cringe-worthy beauty fails while delivering practical verdicts on trends like slugging, at-home microneedling (spoiler - don’t do it), and those fancy LED masks you've been eyeing on Instagram. Consider this your ultimate BS-free guide to figuring out which beauty trends are worth your time - and which ones should stay firmly in your TikTok feed... LINKS TO EVERYTHING MENTIONED: ETTO The Skin Balm $40 SUBSCRIBE: Watch us on Youtube Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Sarah Marie Fahd Producer: Mollie Harwood Audio Producer: Tegan Sadler Video Producer: Marlena Cacciotti Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    30 Apr 10min

    From Powder Spritz to Pocket Pen: The Beauty Shortcuts Worth Taking

    From Powder Spritz to Pocket Pen: The Beauty Shortcuts Worth Taking

    This week on Tried & Tested, Em and Sarah Marie put two trending products through their paces to see if they're worth your hard-earned cash. Sarah Marie tests out a viral makeup setting spray, while Em tries a clever 4-in-1 makeup pen for your on-the-go touch-ups. Spoiler: you'll want to add both to cart! LINKS TO EVERYTHING MENTIONED: Em's product: Lash Therapy 4-in-1 Makeup Pen $29.95 Sarah Marie's product: Huda Beauty Easy Bake Setting Spray $53 Also mentioned: Huda Beauty Easy Bake Loose Powder $66 FOR MORE WHERE THIS CAME FROM: Watch & Subscribe on Youtube Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Em Vernem & Sarah Marie Fahd Producer: Mollie Harwood Audio Producer: Tegan Sadler Video Producer: Marlena Cacciotti Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures. Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    29 Apr 13min

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