Two Ex-MECCA Insiders Dropped a Beauty Brand, It Sold Out in 72 Hours!
You Beauty13 Okt

Two Ex-MECCA Insiders Dropped a Beauty Brand, It Sold Out in 72 Hours!

Picture this: You're at the top of your game at Australia's biggest beauty retailer, then you quit to bet everything on bodycare. Not once, but twice. Sounds like a risky move, right?

When two former beauty executives leave their dream jobs to launch a bodycare brand, the industry pays attention. When that first brand sells out in 72 hours, people take notice. But when they follow it up by launching a second brand that flies off supermarket shelves nationwide? That's when you know you're dealing with serial entrepreneurs who've cracked the code.

Camille and Georgie, the founders behind Bronte and SOMA, share their journey from corporate beauty to launching two successful Australian brands. They reveal what it takes to succeed in the competitive beauty market, the personal story behind the Bronte name (featuring Camille's 99-year-old Italian grandmother), and their honest takes on cult products versus overhyped launches.

PRODUCTS MENTIONED:

Bronte Fragrance-Free Body Cleanser $17

Bronte Sea Salt Body Cleanser $17

Bronte Santal Body Lotion $18

SOMA Body Wash $18

Cosmetics 27 Baume 27 Advanced Formula $213 - $281

Diptyque Fragrances & Candles

Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum $300 - $911

Glow Recipe Dew Drops $62

The Ordinary

La Roche-Posay Australia

    FOR MORE WHERE THIS CAME FROM:

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    You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here.

    CREDITS:

    Hosts: Kelly McCarren

    Guest: Camille Peressini & Georgie Gilbert

    Producer: Sophie Campbell

    Audio Producer: Tegan Sadler

    Hydralyte is Australia’s #1 Oral Rehydration Solution*
    *No. 1 claim based on IQVIA SCAN Mat to 26th July 2025.

    Just so you know — some of the links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping!

    Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.

    Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe

    See omnystudio.com/listener for privacy information.

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    The BEST Dupe For The Victoria Beckham Beauty Eyeliner (Under $25)

    The BEST Dupe For The Victoria Beckham Beauty Eyeliner (Under $25)

    It's time for another weekly beauty roundup!  First up, Leigh's luxurious mascara that curls like a dream, giving Tarte a run for its money. And, the fabulous French Beauty box Kelly brought in to kick off the Olympics in style. Plus, while we'd all love to deck out our makeup bags with Victoria Beckham Beauty, we've discovered an amazing dupe that's under $25 and currently on sale for even less! LINKS TO EVERYTHING MENTIONED: Listen to 'The Treatment With A ‘Benjamin Button Effect’ For Your Skin' here. Our spendy and savey recommendations can now be sent straight to your inbox by signing up for our free You Beauty weekly newsletter. Plus, you'll also find exclusive beauty news, reviews, articles, deals and much more! HOURGLASS Veil Soft Focus Setting Spray $83 Embryolisse Lait-Creme Concentre Cream $27 SPENDY:  Freezeframe Instant Lash Mascara Xtreme $59 Morphe Jumbo Continuous Prep & Set Mist+ $40 SAVEY: Hi Smile Charlotte Bright Pink Electric Toothbrush $39.50 L'Oreal Paris Infallible Gel Auto Eyeliner Emerald Green $23.99 NEWBIE: Gem Deodorant Antiperspirant Santal $10 FRENCH BEAUTY CO.Avec Amour Box - The Gold Medallist Edit $69 SHOP MY STASH: Mukti Deep Cleanse Enzyme Mask $68 L'Occitane Lavande Lavender Foaming Bath $59 SUBSCRIBE: Subscribe to Mamamia Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Leigh Campbell Producer: Cassie Merritt Audio Producer: Lu Hill Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    25 Juli 202415min

    Glossy Lids, Radiant Skin & Other Off-Duty Model Secrets...

    Glossy Lids, Radiant Skin & Other Off-Duty Model Secrets...

    Model, content creator and podcaster Cynthia Taylu has graced the runways and worked with Gucci, YSL, and MAC. Her career takes her to the front row of Fashion Week and within the pages of glossy mags.  Today, she reveals her off-duty beauty routine, sharing a hack for using skincare as makeup, the best products for achieving the perfect 'sunset blush,' and insider tips for matching your makeup to your outfit. LINKS TO EVERYTHING MENTIONED:  EMMA LEWISHAM Skin Reset Serum $140 Sunday Riley Good Genes Lactic Acid Treatment $199 Yves Saint Laurent All Hours Foundation $100 Lancome Teint Idole Ultra Wear $71 Revlon Colorstay Limitless Matte Lipstick $29.95 Laura Mercier Real Flawless Concealer $55 MECCA MAX Off Duty Serum Skin Tint $32 NUDESTIX Nudies Bloom All Over Dewy Color Blush Crimson Lover $60 NUDESTIX Nudies Bloom All Over Dewy Color Blush Poppy Girl $60 Yves Saint Laurent Lash Clash Mascara $65 Anastasia Beverly Hills Brow Powder Duo $41 MAC SQUIRT PLUMPING GLOSS STICK $40 M·A·C Cosmetics Lip Pencil $38 FENTY BEAUTY Gloss Bomb Universal Lip Luminizer $36 Weleda Skin Food $39.95 SUBSCRIBE:  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Host: Lucy Neville Guest: Cynthia Taylu Producer: Cassie Merritt Audio Producer: Lu Hill Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    24 Juli 202415min

    Teen Skincare & The Return Of The 'Pop Star Look'

    Teen Skincare & The Return Of The 'Pop Star Look'

    We need to talk about the tween skinfluencers of Tiktok and their viral beauty routines. We're breaking down the good, the bad and what we would actually recommend for teen skin. Plus, the Pop Star Aesthetic is back in full force, and we're loving it. We're spotlighting the stars with the most iconic makeup looks right now—from Charli XCX to Chappell Roan to Sabrina Carpenter. Discover the products they swear by and learn how you can recreate their looks at home. LINKS TO EVERYTHING MENTIONED:  Listen to The Quicky episode about Tween Skinfluencers here. Allkinds Skincare Go To Skincare Starter Teen Skin $79 Makeup By Mario Soft Pop Blush $54 Charlotte Tilbury SLEEP CHEAT LINER DUO $48 Charlotte Tilbury PILLOW TALK MEDIUM $54 Milani Make It Last Setting Spray $24.99 Dr. Jart+Vital Hydra Solution Hydro Plump Treatment Essence $56 BOUJEE:  L'Occitane Immortelle Overnight Reset Serum $109 BUDGET: Milani Make It Last Setting Spray $24.99 SUBSCRIBE:  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kee Reece & Lucy Neville Producer: Cassie Merritt Audio Producer: Scott Stronach Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    23 Juli 202419min

    The Secret To Skin-Cycling: According To A Beauty Editor

    The Secret To Skin-Cycling: According To A Beauty Editor

    Today, we’re thrilled to welcome Eleanor Pendleton, the entrepreneur, publisher, and beauty journalist behind Gritty Pretty, Australia's pioneering online beauty magazine. Eleanor is here to share her bold predictions for the hottest upcoming trends in skincare, give us an in-depth look at the game-changing practice of skin cycling, and reveal the one trending beauty product she just can’t get on board with... LINKS TO EVERYTHING MENTIONED: TATA HARPERNourishing Oil Cleanser $134 Emma Lewisham Illuminating Oil Cleanser $82 CeraVe Hydrating Foaming Oil Cleanser $24.99 CeraVe Hydrating Cleanser $17.99 Dermalogica Daily Microfoliant $32 SkinCeuticals C E Ferulic Serum $242 RATIONALE1 THE SERUM $206 Emma Lewisham Skin Reset Serum $150 LA MER The Eye Concentrate $425 Emma Lewisham Skin Reset Eye Crème $130 OLE HENRIKSEN Banana Bright+ Eye Crème $64 Weleda Skin Food Light $28.95 Emma Lewisham Supernatural Face Crème Riche $150 La Mer The Moisturizing Soft Cream $340 Ultra Violette Queen Screen SPF 50+ Luminsing Skinscreen Serum $52 RATIONALE 3 THE TINTED SERUM SPF50+ $204 mesoestetic mesoprotech melan 130 pigment control $84 Go-To Face Hero $45 KORA Organics Noni Glow Face Oil $38 Emma LewishamSupernatural Face Oil $145 Biologique Recherche P50V Go-To Exfoliating Swipeys 50 pads $46 Dr. Dennis Gross Alpha Beta Universal Daily Peel $28 Alpha-H Liquid Gold Exfoliating Treatment $74 SK-II Facial Treatment Mask 6 pcs $159 Rationalle #2 The Mask $122 SUBSCRIBE:  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Host: Erin Docherty Guest: Eleanor Pendleton  Producer: Cassie Merritt Audio Producer: Lu Hill Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    22 Juli 202418min

    WTF Is Brow Blindness? Try Kelly's Hack To Find Out

    WTF Is Brow Blindness? Try Kelly's Hack To Find Out

    We all know hyperpigmentation is a tricky one to treat. We’ve got you covered with the best science-backed products and treatments that actually work. And, we're here to help a Youbie with makeup that ends up like an oil slick every day no matter what she does.  Plus, ever heard of ‘brow blindness’? Discover if you have it and learn Kelly’s foolproof hack to find the perfect brow shape that flatters your face. LINKS TO EVERYTHING MENTIONED: La Roche-Posay Mela B3 Niacinamide Serum $79.99 La Roche-Posay Pigmentclar Eyes $47.95 L'Oreal Paris Bright Reveal Dark Spot Exfoliant Peel $59.99 John Plunketts SuperFade De Pigment Treatment Moisturiser $44.05 Paula's Choice 1% Retinol Treatment $92 Go To Very Amazing Retinal $85 The Ordinary The Bright Set $62 No7 Future Renew Serum $67.99 AHC Niacin Biome Mela Scissors Emulsion $59 Smashbox Always On Skin Balancing Foundation $75 Maybelline Fit Me Matte & Poreless Mattifying Liquid Foundation $25.99 Maybelline Superstay Skin Tint Foundation $37.99 SUBSCRIBE:  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Leigh Campbell Producer: Cassie Merritt  Audio Producer: Lu Hill Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    21 Juli 202416min

    The Ultimate $24 Setting Spray Both Dewy & Matte Lovers Can Use

    The Ultimate $24 Setting Spray Both Dewy & Matte Lovers Can Use

    Looking for a setting spray that brightens and perfects all skin types? Kelly's savvy pick of the week is a total game-changer. And, introducing the latest spray serum mist for an all-over radiant glow—your skin will thank you. Plus, Leigh is diving deep into the newest hair tool innovation from GHD. LINKS TO EVERYTHING MENTIONED: Our spendy and savey recommendations can now be sent straight to your inbox by signing up for our free You Beauty weekly newsletter. Plus, you'll also find exclusive beauty news, reviews, articles, deals and much more! SPENDY:  GHD DUET BLOWDRY HAIR DRYER BRUSH IN BLACK $595 D'Alba Italian White Truffle First Spray Serum $42 SAVEY: AQUABOOST 3D HYALURONIC ACID RICH NIGHT CREAM $30 Milani Make It Last Dewy - Dewy Finish Setting Spray $24.99 NEWBIE: Glossier Stretch Fluid Foundation for Buildable Coverage $34 Ipsum SPA Hammam Soap Australian Olives $65 SHOP MY STASH: BiomiqSkincare Acne Wipes $59.99 NYX Professional Makeup Fat Oil Lip Drip $19.99 SUBSCRIBE: Subscribe to Mamamia Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Leigh Campbell Producer: Cassie Merritt Audio Producer: Lu Hill Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    18 Juli 202419min

    OG Beauty Guru Chloe Morello's One Layer Makeup Hack

    OG Beauty Guru Chloe Morello's One Layer Makeup Hack

    We've got beauty royalty on the show today, beauty vlogger Chloe Morello. We're diving into her top beauty hacks that have racked up over 13 million views on YouTube, her take on the 'blonzer' trend sweeping the beauty world, and her go-to products for everything from everyday glam to maximalist looks. LINKS TO EVERYTHING MENTIONED:  Shiseido Synchro Skin Self-Refreshing Foundation $68 Revlon Super Lustrous Lipstick $16.69 NARS Soft Matte Complete Concealer $53 Lancome Hypnose Mascara $69 M.A.C Cosmetics Mineralize Blush $56 Too Faced Lip Injection Extreme Lip Shaper Plumping Lip Liner $40 Maybelline Tattoo Gel Eyeliner $17.99 Urban Decay All Nighter Long-Lasting Makeup Setting Spray $64 Stila Stay All Day Liquid Lipstick $40 Bobbi Brown Long-Wear Cream Shadow Stick $58 SUBSCRIBE:  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Host: Lucy Neville Guest: Chloe Morello Producer: Cassie Merritt Audio Producer: Lu Hill Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    17 Juli 202416min

    Get Ready With Us: Viral Skin Tints & Celebrity Hair Brands

    Get Ready With Us: Viral Skin Tints & Celebrity Hair Brands

    Today we're helping you decide which of these two viral skin tints is best for your skin type... And, we need to deep dive into the world of celebrity hair care. Including new launches from Beyonce, Rihanna and more.  Plus, the boujee barrier serum we can't get enough of.  LINKS TO EVERYTHING MENTIONED:  Check out Lucy's full face review of each skin tint here. Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick $63 Anastasia Beverly Hills Beauty Balm Serum Boosted Skin Tint $76 Smashbox The Original Photo Finish Smooth & Blur Oil-Free Primer 27 Cecred Haircare Fenty Haircare Vida Glow BOUJEE:  Dr. Jart+ Cicapair Intensive Soothing Repair Serum $90 BUDGET: Ego QV Ceramides Cleanser $12.99 SUBSCRIBE:  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kee Reece & Lucy Neville Producer: Cassie Merritt Audio Producer: Lu Hill Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    16 Juli 202413min

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