Two Ex-MECCA Insiders Dropped a Beauty Brand, It Sold Out in 72 Hours!
You Beauty13 Okt

Two Ex-MECCA Insiders Dropped a Beauty Brand, It Sold Out in 72 Hours!

Picture this: You're at the top of your game at Australia's biggest beauty retailer, then you quit to bet everything on bodycare. Not once, but twice. Sounds like a risky move, right?

When two former beauty executives leave their dream jobs to launch a bodycare brand, the industry pays attention. When that first brand sells out in 72 hours, people take notice. But when they follow it up by launching a second brand that flies off supermarket shelves nationwide? That's when you know you're dealing with serial entrepreneurs who've cracked the code.

Camille and Georgie, the founders behind Bronte and SOMA, share their journey from corporate beauty to launching two successful Australian brands. They reveal what it takes to succeed in the competitive beauty market, the personal story behind the Bronte name (featuring Camille's 99-year-old Italian grandmother), and their honest takes on cult products versus overhyped launches.

PRODUCTS MENTIONED:

Bronte Fragrance-Free Body Cleanser $17

Bronte Sea Salt Body Cleanser $17

Bronte Santal Body Lotion $18

SOMA Body Wash $18

Cosmetics 27 Baume 27 Advanced Formula $213 - $281

Diptyque Fragrances & Candles

Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum $300 - $911

Glow Recipe Dew Drops $62

The Ordinary

La Roche-Posay Australia

    FOR MORE WHERE THIS CAME FROM:

    Watch & Subscribe on YouTube – Watch this episode, tonight at 7pm! Catch it here.

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    You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here.

    CREDITS:

    Hosts: Kelly McCarren

    Guest: Camille Peressini & Georgie Gilbert

    Producer: Sophie Campbell

    Audio Producer: Tegan Sadler

    Hydralyte is Australia’s #1 Oral Rehydration Solution*
    *No. 1 claim based on IQVIA SCAN Mat to 26th July 2025.

    Just so you know — some of the links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping!

    Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.

    Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe

    See omnystudio.com/listener for privacy information.

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    Get Ready With Us: Viral Skin Tints & Celebrity Hair Brands

    Get Ready With Us: Viral Skin Tints & Celebrity Hair Brands

    Today we're helping you decide which of these two viral skin tints is best for your skin type... And, we need to deep dive into the world of celebrity hair care. Including new launches from Beyonce, Rihanna and more.  Plus, the boujee barrier serum we can't get enough of.  LINKS TO EVERYTHING MENTIONED:  Check out Lucy's full face review of each skin tint here. Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick $63 Anastasia Beverly Hills Beauty Balm Serum Boosted Skin Tint $76 Smashbox The Original Photo Finish Smooth & Blur Oil-Free Primer 27 Cecred Haircare Fenty Haircare Vida Glow BOUJEE:  Dr. Jart+ Cicapair Intensive Soothing Repair Serum $90 BUDGET: Ego QV Ceramides Cleanser $12.99 SUBSCRIBE:  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kee Reece & Lucy Neville Producer: Cassie Merritt Audio Producer: Lu Hill Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    16 Juli 202413min

    Everything Kelly Does To Her Face (Instead Of) Injectables

    Everything Kelly Does To Her Face (Instead Of) Injectables

    Kelly McCarren is in the spotlight today, and she's not holding back. She's serving up her predictions on the future of injectables, the beauty in embracing your natural skin tone, and revealing how influencer marketing has turned the industry on its head. And, of course, she's spilling the tea on her current skincare routine. Plus, she reveals the one treatment that has everyone buzzing about whether she's had fillers and injectables. LINKS TO EVERYTHING MENTIONED: Listen to our episode 'Filler Is Out, Do This Instead' here FRESH Kombucha Facial Treatment Essence $59 COSRX Advanced Snail 96 Mucin Power Essence $38 ESMI SKIN MINERALS Probiotic Skin Mylck Moisturiser $72 Dermal Therapy Very Dry Face Cleanser $18.99 Ego QV Face Nurturing Night Cream $24.99 The Jojoba Company Australian Jojoba Oil $52 Elizabeth Arden Eight Hour Cream Skin Protectant The Original $33 Weleda Skin Food $29 La Roche Posay Cicaplast Baume B5+ $24.95 SUBSCRIBE:  Get $20 off for our birthday with code BEAUTYBIRTHDAY. Click here to get a yearly Mamamia subscription for just $49.  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Host: Erin Docherty Guest: Kelly McCarren Producer: Cassie Merritt Audio Producer: Lu Hill Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    15 Juli 202417min

    Our Big K-Beauty Roundup: You Asked, We Delivered

    Our Big K-Beauty Roundup: You Asked, We Delivered

    Back by (extremely) popular demand, we've rounded up more stand-out Korean skincare brands that have wowed us in recent weeks.  And, we're here to help a Youbie looking for waterproof complexion products for their upcoming beach holiday.  LINKS TO EVERYTHING MENTIONED: Listen to Kelly's original K Beauty deep dive here. A.H.C Ten Revolution Real Eye Cream For Face $24 INNISFREE GREEN TEA SEED HYALURONIC CREAM $40 KlairsAll-day Airy Sunscreen SPF50+ PA $31 Holika Holika, Good Cera, Super Ceramide Emulsion $30 Anua Hearleaf Pore Control Cleansing Oil $39 BEAUTY OF JOSEON RELIEF SUN : RICE + PROBIOTICS $26 Beauty of Joseon Glow Serum Propolis + Niacinamide $28 I'm From Rice Toner $46 MIXSOON BEAN ESSENCE $40 JELLY KO BE JELLY OVERNIGHT DREAM SERUM $60 Airyday Mineral Mousse SPF50+ Dreamscreen $51 Lust Minerals Clean Tinted Sunscreen + Hyaluronic Acid - SPF 50 $38 Tinted Mineral Drops Flex-perfecting Foundation $89 NYX Professional Makeup Can't Stop Won't Stop 24 Hour Foundation Nude $33 Fit Cover Sweat-Ready Mineral Infused Liquid Foundation $64 Mac Pro Longwear Nourishing Waterproof Foundation $44 MQFORU Tattoo Concealer $18 Miss Rose Matte Face Liquid Waterproof Concealer Primer Foundation $23 Ultra Violette Sheen Screen SPF50 Lip Balm $27 SUBSCRIBE:  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Leigh Campbell Producer: Cassie Merritt  Audio Producer: Lu Hill Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    14 Juli 202417min

    The Budget Brand Nailing Luxury Fragrance Dupes

    The Budget Brand Nailing Luxury Fragrance Dupes

    Stop everything! Kelly's discovered a $9 glow-enhancing illuminator at Kmart that rivals high-end brands with its skincare benefits. Plus, we're highlighting a budget brand that's nailed luxury fragrance dupes. And, Anastasia Beverly Hills has new skin tints we (of course) have thoughts... LINKS TO EVERYTHING MENTIONED: Listen to 'Our Two *Very* Different Trips To Mecca' episode here. Our spendy and savey recommendations can now be sent straight to your inbox by signing up for our free You Beauty weekly newsletter. Plus, you'll also find exclusive beauty news, reviews, articles, deals and much more! Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick $63 SPENDY:  Anastasia Beverly Hills Beauty Balm Serum Boosted Skin Tint $76 The Dupe Spot - Duplication of BITTER PEACH by TOM FORD #193 $54 SAVEY: Bioderma Atoderm Ultra-Nourishing Cleansing Shower Oil $46.99 Formula 10.0.6 Golden Glow High Beam Face Illuminator $9 NEWBIE: Madge Beauty Co JELLY KO WHITE TRUFFLE SOUFFLÉ SERUM $60 JELLY KO BE JELLY OVERNIGHT DREAM SERUM $60 SHOP MY STASH: Holme Beauty ALIGNMENT LIP LINER In Chloe $37 EMPTY: FRESH Kombucha Facial Treatment Essence $130 SUBSCRIBE: Subscribe to Mamamia Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Leigh Campbell Producer: Cassie Merritt Audio Producer: Lu Hill Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    11 Juli 202414min

    Vitiligo Model Onella Muralidharan's ‘Juicy Skin’ Makeup Routine

    Vitiligo Model Onella Muralidharan's ‘Juicy Skin’ Makeup Routine

    Today, we're chatting with model and body image advocate Onella Muralidharen. Onella was born with vitiligo, a skin condition that results in the loss of pigment in parts of the skin. Now, she's all about helping others embrace what makes them unique.  We'll discuss her vision for a better beauty industry, ditching toxic trends, and what it means to be a role model in 2024. LINKS TO EVERYTHING MENTIONED:  Check out Winnie Harlow's Instagram here. Embryolisse Lait Creme Concentre 24hour Miracle Cream $47 Weleda Skin Food $28.95 FENTY SKIN Melon Treat Hydrating Lip Oil $36 MCoBeauty All-In-One Colour Corrector Serum $13 FENTY BEAUTY Match Stix Matte Contour Skinstick $49 Too Faced Cloud Crush Blurring Blush $48 RARE BEAUTY Soft Pinch Luminous Powder Blush $50 Too Faced Better Than Sex Volumising Mascara $48 Too Faced Better Than Sex Foreplay Primer $48 SUBSCRIBE:  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Host: Lucy Neville Guest: Onella Muralidharan Producer: Cassie Merritt Audio Producer: Lu Hill Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    10 Juli 202414min

    Get Ready With Us: Routine Ruts & AI Beauty Standards

    Get Ready With Us: Routine Ruts & AI Beauty Standards

    How far would you go to look like the 'perfect' beauty standard?  Today we're talking about the rise of AI-generated beauty and what it's doing to us as a society.  Plus, Lucy just got out of a makeup routine rut and she's here to share the new products in her rotation that have blown her away.  LINKS TO EVERYTHING MENTIONED:  Listen to our In Her Bag interview with Hillary Holmes here. Find out more about the great work The Butterfly Foundation is doing here. Holme Beauty ALIGNMENT LIP LINER CHLOE $37 OKKIYO PRIORITEYES MASCARA $49.50 MCoBeauty XtendLash Lengthening Mascara $14 By Terry Brightening CC Serum $131 ARMANI Fluid Sheer Liquid Highlighter $69 BOUJEE Dr. Jart+ Vital Hydra Solution Hydro Plump Treatment Essence $56 BUDGET: Fig.1 Micellar Oil Cleanser $37 SUBSCRIBE:  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kee Reece & Lucy Neville Producer: Cassie Merritt Audio Producer: Lu Hill Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    9 Juli 202414min

    Sorry, But Your Anti-Cellulite Cream Is BS

    Sorry, But Your Anti-Cellulite Cream Is BS

    We're sick of scam beauty products that seemingly exist to make us feel bad about our bodies. So today, we've brought in size and body acceptance queen Jess King to school us on the products we need to give up. Jess is here to tell us how to nurture are treat our bodies well. She's also got some hot tips and products that are actually going to make our lives easier. So say goodbye to boob sweat, chafed thighs and stubborn pimples. Here's our guide to skincare below the neck.  LINKS TO EVERYTHING MENTIONED: Check out Jules Von Hep (the creator of Isle Of Paradise) here. MEGABABE THIGH RESCUE ANTI-FRICTION STICK $14.25 Megababe Bust Dust Anti-Boob Sweat Powder $30 Dermalogica Clear Start Clarifying Body Spray $30.42 Isle Of Paradise Confidently Clear Body Cleanser $42 Bioderma Atoderm Ultra-Nourishing Cleansing Shower Oil $47 Lui Body Razors Neutrogena Ultra Sheer Body Mist Sunscreen SPF $20 Sol de Janeiro Brazilian Bum Bum Cream $75 SUBSCRIBE:  Get $20 off for our birthday with code BEAUTYBIRTHDAY. Click here to get a yearly Mamamia subscription for just $49.  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Guest: Jess Rae King Host: Erin Docherty Producer: Cassie Merritt Audio Producer: Lu Hill Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    8 Juli 202416min

    Does 'The Unicorn' Of Eye Creams Exist?

    Does 'The Unicorn' Of Eye Creams Exist?

    Today we're talking about the multi-vitamin serums that everyone will love (from your 18-year-old niece to your nan.) And, we need to talk about eye creams. Is it possible to find one that's gentle, effective and doesn't cost the earth? They're a rare breed but we've rounded up our favourites.  Plus, you need to try Kelly's hack for using retinol, even if you've got super sensitive skin. LINKS TO EVERYTHING MENTIONED: Listen to our Spendy Savey episode where Kelly mentions her favourite eye colour corrector here. Paula's Choice Super Antioxidant Serum $65 Natio Aromatherapy Multi-Vitamin All Day Serum $22.95 kit (F)A.C.E Serum $40 RAWKANVAS Vibrance: Rejuvenating Multi-Vitamin Serum $59 James Cosmetics The Eraser Eye Mask $35 The Ordinary Caffeine Solution 5% + EGCG $14.60 La Roche-Posay Redermic R Anti-Ageing Eye Cream $39.99 Bondi Sands Eye Spy Vitamin C Eye Cream $17.95 Maybelline Instant Age Rewind Eraser Dark Circles $22.99 Inoxxa Dark Circles Under Eye Concealer $24.95 Chi Chi Hide All Sins Concealer $19.95 Smashbox Smashbox x Becca Under Eye Brightening Corrector $55 Little One's Baby Wipes Hand & Face $1.80 SUBSCRIBE:  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Leigh Campbell Producer: Cassie Merritt  Audio Producer: Lu Hill Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    7 Juli 202414min

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