Two Ex-MECCA Insiders Dropped a Beauty Brand, It Sold Out in 72 Hours!
You Beauty13 Okt

Two Ex-MECCA Insiders Dropped a Beauty Brand, It Sold Out in 72 Hours!

Picture this: You're at the top of your game at Australia's biggest beauty retailer, then you quit to bet everything on bodycare. Not once, but twice. Sounds like a risky move, right?

When two former beauty executives leave their dream jobs to launch a bodycare brand, the industry pays attention. When that first brand sells out in 72 hours, people take notice. But when they follow it up by launching a second brand that flies off supermarket shelves nationwide? That's when you know you're dealing with serial entrepreneurs who've cracked the code.

Camille and Georgie, the founders behind Bronte and SOMA, share their journey from corporate beauty to launching two successful Australian brands. They reveal what it takes to succeed in the competitive beauty market, the personal story behind the Bronte name (featuring Camille's 99-year-old Italian grandmother), and their honest takes on cult products versus overhyped launches.

PRODUCTS MENTIONED:

Bronte Fragrance-Free Body Cleanser $17

Bronte Sea Salt Body Cleanser $17

Bronte Santal Body Lotion $18

SOMA Body Wash $18

Cosmetics 27 Baume 27 Advanced Formula $213 - $281

Diptyque Fragrances & Candles

Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum $300 - $911

Glow Recipe Dew Drops $62

The Ordinary

La Roche-Posay Australia

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    CREDITS:

    Hosts: Kelly McCarren

    Guest: Camille Peressini & Georgie Gilbert

    Producer: Sophie Campbell

    Audio Producer: Tegan Sadler

    Hydralyte is Australia’s #1 Oral Rehydration Solution*
    *No. 1 claim based on IQVIA SCAN Mat to 26th July 2025.

    Just so you know — some of the links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping!

    Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.

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    See omnystudio.com/listener for privacy information.

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    The New Charlotte Tilbury Foundation Stick Is "Us In A Product"

    The New Charlotte Tilbury Foundation Stick Is "Us In A Product"

    It's been a big week in beauty land Youbies...today we unpack the best new innovative products from Charlotte Tilbury, Dyson and L'Oréal. Think glowing skin, and smooth shiny hair.  Plus, we re-discovered what might be the best lip-plumping product on the market - and it made us realise that no other product could ever come close.  LINKS TO EVERYTHING MENTIONED: Our spendy and savey recommendations can now be sent straight to your inbox by signing up for our free You Beauty weekly newsletter. Plus, you'll also find exclusive beauty news, reviews, articles, deals and much more! SPENDY:  Naturium Skin-Renewing Retinol Body Lotion $49.95 NIOD Superoxide Dismutase Saccharide Mist $80 SAVEY: Go-To Very Amazing Retinal Vitamin A Face Serum $85 L'Oréal Paris Elvive Glycolic Gloss Leave-In Serum $29.99 NEWBIE: Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick $63 Dyson Airstrait Straightener $749 SHOP MY STASH: DR NAOMI ApocaLips Lip Plumping Treatment $89 Sportsgirl 90S BATH OIL BEADS - MANGO DUCK $17 EMPTY: SUBSCRIBE: Get $20 off for our birthday with code BEAUTYBIRTHDAY. Click here to get a yearly Mamamia subscription for just $49.  Subscribe to Mamamia Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Leigh Campbell Producer: Cassie Merritt Audio Producer: Lu Hill Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    4 Juli 202415min

    Glowy Face Products That Make All Skin Tones Pop

    Glowy Face Products That Make All Skin Tones Pop

    Model, reality star, and Miss Universe finalist Vakoo Kauapirura is a true makeup connoisseur. With her experience in makeup artist chairs, on campaign sets, and creating content, she has mastered what makes makeup mesmerising and what makes it miss the mark. Today, Vakoo shares her industry secrets, including how to discover your true undertone, the most pigmented blushes that flatter everyone. Plus, a crucial conversation about representation in the beauty industry, and the brands and products that are setting new standards. LINKS TO EVERYTHING MENTIONED:  NYX Micro Brow Pencil Espresso $19.99 M·A·C Cosmetics Studio Fix Fluid Foundation SPF15 $72 NARS Radiant Creamy Concealer $53 RARE BEAUTY Stay Vulnerable Melting Blush $43 Mco Beauty MIRACLE FLAWLESS SKIN FOUNDATION (As Contour) $35 M·A·C Cosmetics Lip Pencil $38 FENTY BEAUTY Killawatt Freestyle Highlighter $61 Anastasia Beverly Hills Micro-Stroking Detailing Brow Pen $41 Anastasia Beverly Hills Dipbrow Pomade $35 FENTY BEAUTY Hella Thicc Volumizing Mascara $35 KISS Products So Wispy Lashes $24 Ardell Wispies Multipack $32.99 NYX Professional Makeup Make Up Setting Spray $18 Morphe Continuous Setting Mist $28 SUBSCRIBE:  Get $20 off for our birthday with code BEAUTYBIRTHDAY. Click here to get a yearly Mamamia subscription for just $49.  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Host: Lucy Neville Guest: Vakoo Kauapirura Producer: Cassie Merritt Audio Producer: Lu Hill Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    3 Juli 202416min

    Get Ready With Us: Accepting Your Skin & Brow Lammys

    Get Ready With Us: Accepting Your Skin & Brow Lammys

    PSA, this is how to actually accept your skin issues - and don't worry we're not going to tell you to love yourself.  And, Kee has an update on the brow lamination that transformed her brows from basic to perfectly shaped, and shaved minutes off her busy morning routine.  Plus, Lucy discovered a six-piece cream eyeshadow palette that's a total game-changer. Every time she wears it, the compliments roll in. Think creamy shades, wearable colours, and effortless application... LINKS TO EVERYTHING MENTIONED:  Listen to the In Her Bag episode with Maggie Zhou about skin neutrality here. Check out beauty therapist Madeleine Edwards here. La Roche Posay Effaclar Duo + M $37.95 LANEIGE Lip Sleeping Mask $31 BOUJEE NUDESTIX Nude Beach Eye Palette (Limited Edition) $120 BUDGET: Smashbox Be Legendary Line & Prime Pencil $40 SUBSCRIBE:  Get $20 off for our birthday with code BEAUTYBIRTHDAY. Click here to get a yearly Mamamia subscription for just $49.  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kee Reece & Lucy Neville Producer: Cassie Merritt Audio Producer: Lu Hill Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    2 Juli 202413min

    You Don't Need Expensive Serums For Radiant Skin

    You Don't Need Expensive Serums For Radiant Skin

    Today on the Formula, we’re rummaging through the skincare cupboard of model, actor and businesswoman, Ellie Gonsalves. She’s fronted magazines and worked with brands like L’Oréal, FENTY Beauty, Gucci, and a You Beauty favourite - Ole Henriksen. Ellie has a holistic approach to beauty and is no stranger to a "self-care Thursday." She's also not a product snob. She loves cost-effective products that actually work and help her look and feel her best. Today, we explore her gentle, hydrating routine and uncover why wellness is Ellie’s ultimate beauty secret. LINKS TO EVERYTHING MENTIONED: KAILO HERO14 Cleanser $69 KAILO HERO14 Crème $259 Ole Henriksen Banana Bright Vitamin C Serum $99 ULTRA VIOLETTE Queen Screen Luminising Sun Serum SPF 50+ $47 OLE HENRIKSEN Glow2OH Dark Spot Toner $27 The Ordinary Retinol 1% in Squalane Serum $14.80 The Ordinary Niacinamide 10% + Zinc 1% Serum $17 The Ordinary Salicylic Acid 2% Solution Serum $10.70 KAILO Anxious Girl Elixir KAILO Feel Well Gut Health Collagen Blend $65 La Mer The Eye Concentrate $258 The Ordinary Multi-Peptide Eye Serum $39.50 St Tropez Prep and Maintain Tan Remover Mousse $30 Patchology Hydrate FlashMasque 5 Minute Facial Sheet Mask $50 Patchology Eye Revive FlashPatch 5 Minute Hydrogels $25 Gelous Nails Everyday Polish Starter Pack $180 Amazon Gel Nail Polish Kit with U V Light Base $65 SUBSCRIBE:  Get $20 off for our birthday with code BEAUTYBIRTHDAY. Click here to get a yearly Mamamia subscription for just $49.  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Leigh Campbell Producer: Ellie Gonsalves Audio Producer: Lu Hill Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    1 Juli 202417min

    #NotSponsored Products We'll Buy 'Till The End Of Time

    #NotSponsored Products We'll Buy 'Till The End Of Time

    We're starting off strong with the only products you'll ever need to dye your brows at home (spoiler: they're both under $20 from Woolies.) Plus, if we weren’t beauty creators but still had all our insider knowledge, what would be the ride-or-die products that we’d repurchase again and again? And, Leigh’s hack for shampooing your hair the right way to keep the oiliness at bay. LINKS TO EVERYTHING MENTIONED: 1000 Hour Eyelash & Brow Dye Kit Dark Brown 1 Kit $19.99 Just For Men Moustache & Beard Dark Brown $15.50 Dermal Therapy Face & Eyelid Eczema Cream $19 La Roche-Posay Toleriane Sensitive $36.95 OKKIYO PRIORITEYES MASCARA $49.50 Bioderma Sensibio H2O Soothing Micellar Water Cleanser $32.99 SkinCeuticals C E Ferulic Serum $242 Tbh Rebound Serum $60 The Ordinary Multi-Peptide Eye Serum $39.50 Physicians Formula, Super Slim Liquid Eyeliner $23.50 Loungeface Lash Mascara $37 Fresh The Jojoba Company Rare Beauty Tarte Cosmetics SUBSCRIBE:  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Leigh Campbell Producer: Cassie Merritt  Audio Producer: Lu Hill Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    30 Juni 202416min

    The 4-In-1 Complexion Product We Swear By (That’s Under $30)

    The 4-In-1 Complexion Product We Swear By (That’s Under $30)

    In good news: Kelly has transformed her dry winter hair with this $12 wonder treatment, today she tells us how and why it works so well. And, Leigh compared 2 viral mascaras to see which holds a curl best (and is worth the investment.)  Plus, our newbie of the week: a coffee-flavoured body scrub that's the ultimate gift for the fancy person in your life. LINKS TO EVERYTHING MENTIONED: Check out Erin's article about microneedling here. Our spendy and savey recommendations can now be sent straight to your inbox by signing up for our free You Beauty weekly newsletter. Plus, you'll also find exclusive beauty news, reviews, articles, deals and much more! SPENDY:  Pixi Beauty +C Vit Priming Oil $46.23 SAVEY: NYX Professional Makeup Buttermelt Bronzer $23.99 Thanks To Nature 8-in-1 Leave-in Wonder Treatment $12 NEWBIE: TARTE Tartelette XL Tubing Mascara $49 FREDDO ESPRESSO TRANSFORMING BODY SCRUB $137.50 SHOP MY STASH: Embryolisse Lait-Crème Concentré Multi-Function Moisturiser $27 EMPTY: Bioderma Sensibio H2O Soothing Micellar Water Cleanser $32.99 SUBSCRIBE: Get $20 off for our birthday with code BEAUTYBIRTHDAY. Click here to get a yearly Mamamia subscription for just $49.  Subscribe to Mamamia Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren & Leigh Campbell Producer: Cassie Merritt Audio Producer: Lu Hill Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    27 Juni 202415min

    Comedy Queen Lana Kington’s Must-Know Beauty Savings Hack

    Comedy Queen Lana Kington’s Must-Know Beauty Savings Hack

    If you're a millennial or spend a lot of time online, you've probably come across Lana Kington. She's a trailblazing comedian and actor known for her sketches and online content that keep her going viral (regularly.)  Today Lana’s sharing her anti-hacks, and what not to do if you want great makeup. She's sharing her simple, paired back and foolproof approach to beauty that keeps her feeling comfortable in her skin.  LINKS TO EVERYTHING MENTIONED:  NARS Radiant Creamy Concealer $53 Ere Perez Oat Milk Foundation $62 Anastasia Beverly Hills Cream Bronzer $55 Mcobeauty Instant Contour Cream Bronzer Light/medium $29 RMS beauty Lip2Cheek Illusive $60 Westman Atelier Baby Cheeks Blush Chouchette $80 NUDESTIX Nudies Matte All Over Face Color Blush $60 UK Lash Eyelash Enhancing Serum $73 Chantecaille Faux Cils Longest Lash Mascara $129 Yves Saint Laurent Mascara Volume Effet Faux Cils $65 Anastasia Beverly Hills Brow Wiz $41 NYX The Brow Glue $16.99 MECCA MAX Brow Guru Clear Control Gel $19 By Terry Hyaluronic Lip Liner $46 Dermal Therapy Lip Balm $6 Mcobeauty Glow & Treat 2-in-1 Lip Treatment Coconut $14 Gorgio Armani LIP MAESTRO LIPSTICK Ambra $69 SUBSCRIBE:  Get $20 off for our birthday with code BEAUTYBIRTHDAY. Click here to get a yearly Mamamia subscription for just $49.  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Host: Lucy Neville Guest: Lana Kington Producer: Cassie Merritt Audio Producer: Lu Hill Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    26 Juni 202415min

    Get Ready With Us: Bouncy Hair & Everything Showers

    Get Ready With Us: Bouncy Hair & Everything Showers

    Today, Kee's sharing the products that took her hair from dry and dull to bouncy, nourished and full of movement.  And, Lucy has elevated her ultimate shower routine and is spilling her secrets for achieving baby-soft, ultra-nourished skin, hair, nails and face. Plus, the $18 blush/highlight duo that's going to have you ahead of the trends this winter.   LINKS TO EVERYTHING MENTIONED:  Listen to Lucy's In Her Bag interview with Tanielle Jai, the creator of 'Latte Makeup' here. AMIKA Soulfood Nourishing Mask $55 VIRTUE LABS Damage Reverse Serum $87 Alpha-H Healthy Exfoliating Scalp Treatment $39.95 OUAI Detox Shampoo $58 OUAI Hair Gloss $62 Dr Spiller Sanvita Mask 50ml Dr Spiller $106 Soap & Glory Smoothie Star Breakfast Body Scrub $21 Loccitaine Luxury Size Almond Shower Oil $75 Soap & GloryThe Righteous Butter Body Butter $21 Medik8 H.E.O. Mask $119 Nature's Shield Organic Castor Oil $13 BOUJEE Olaplex Bond Maintenance No.4 Shampoo and No.5 Conditioner Bundle $83.45 BUDGET: KIND Collective Cloud Skin Blush Sunset Vibes $18 SUBSCRIBE:  Get $20 off for our birthday with code BEAUTYBIRTHDAY. Click here to get a yearly Mamamia subscription for just $49.  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kee Reece & Lucy Neville Producer: Cassie Merritt Audio Producer: Lu Hill Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    25 Juni 202416min

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