757: Native App Preloads with Matt Tubergen
Want to preload your apps directly on to a user's phone? Well today's guest talks about how their new platform allows you to run ads and with a single tap bypass the Google Play Store and have your app directly on a user's phone. Also, listen to how indies can take advantage of this platform and what categories of apps perform best. Matt Tubergen is the EVP of Global Revenues and Growth at Digital Turbine.
12 Nov 201928min
How to Calculate Accurate ROIs from Apple Search
Shamanth Rao, founder at Rocketship HQ, talks about how your Apple Search Ads installs might be different from your MPP and how to accurately calculate ROIs from your Apple Search Ads.
5 Nov 20197min
756: Using Affiliates to Increase User Base with Nate Hunter
Today's guest is the CTO of a daily fantasy sports app called SuperDraft. You will discover how he's using affiliates to drive targeted and engaged users, how he's incorporating retention strategies from his mobile games experience and the Facebook campaign that completely failed for him. Nate Hunter is the CTO at SuperDraft, Inc.
5 Nov 201931min
755: How to Optimize Your Programmatic Advertising with Cuneyt Unar
Today's guest is a user acquisition expert with experience running campaigns for the social casino game category. You're about to discover a trick for running Google UAC keyword campaigns, how to optimize Facebook ads and what metrics should a UA lead focus on. Cuneyt Unar is the VP of Marketing at Celer Network.
29 Okt 201934min
How to Increase Mobile App Retention with Paid Ads
Are you looking for the inside mobile user acquisition secrets from the most successful mobile companies? Are you interested in discovering the strategies that the top UA (user acquisition) experts are using and testing to produce massive results? Here are their best tips from the App Masters podcast interviews with UA practitioners from the top mobile companies including Calm, Peak, Blinkist, Viber, Ketchapp and more.
28 Okt 20194min
754: How to Calculate ROAS & Manage Cashflow with Steve Hovagimyan
Today's guest is a seasoned CFO with experience in both private and public companies. You will discover how to calculate ROAS and what a CFO wants to see, how to finance an effective UA campaign and finally what metrics you should hit before hiring a CFO. Steve Hovagimyan is the former CFO at Penn Interactive and Jump Ramp Games and now advising Armory Square Ventures.
22 Okt 201928min
App Store Optimization Marketing Tips From ASO Experts
My top tip for ASO publishers today is to roll with the punches on keyword ranks in the App Store.
22 Okt 20196min
753: Insights from a Mobile Gaming CFO with Peter Hansen-Chambers
If you're growing rapidly in the mobile gaming space and wondering if you should hire a CFO, then we have a great episode for you. Today's guest is the CFO at Hutch and he shares when is it the right time to hire a CFO, how CFOs and UA teams should interact and lastly trends that he's seeing in the mobile gaming space. Peter Hansen-Chambers is the CFO at Hutch
15 Okt 201926min
