Lessons from Nicki's new freelance client (Episode 251)

A huge perk to being a freelancer is that you can work when and where you want. But even with that freedom freelancers are notorious for not taking vacations and working right through, resulting in burnout. As a freelancer you may feel like if you aren’t working, you aren’t making money. But if you set up your calendar you can plan for this! Nicki and Kate have real world advice for freelancers struggling to take time off throughout the year. -------------- Mentioned on this Episode: Ep. 49: How to Build Your Own Benefits as a Freelancer Related Links: 6 Must-Pack Items to Write Copy Overseas --------------- Get Free Copywriting Training here

15 Mars 202331min

If you haven’t yet, you’ll probably see “CTA” all over creative briefs and project outlines. CTA stands for “call to action” and refers to the copy you use to tell the reader what you want them to do next. You need to give your audience a next step to take. (We’re writing the copy for a reason, right? We want the reader to buy the hand towel, sign up for the course or watch the video–depending on the project, of course.) The call to action tells the reader what step to take next and how. --------------- Related Links What Makes a Good Call to Action (CTA)? --------------- Get Free Copywriting Training here

8 Mars 202321min

Successful copywriters come from all backgrounds and experiences, in fact, that unique perspective can make you a better and more valuable copywriter. Becoming a copywriter is not dependent on your background, but on how hard you are willing to work, if you are consistent and persistent, and if you are willing to follow the steps. Listen in as Nicki and Kate outline why your background does not matter and what you really need to find success in copywriting! -------------- Mentioned In This Episode: 11 Traits of the Most Successful Copywriters --------------- Get Free Copywriting Training here

1 Mars 202317min

When Jenni joined the Comprehensive Copywriting Academy in April 2021, she was working in a marketing role. Writing was part of her day-to-day work, but, like most CCA students, she didn’t know what copywriting was, much less that it was an entire career! Before she even finished the course, she was landing her first clients. Spoiler: in less than two years, she was managing a team of freelance copywriters and more than doubled her income. On this episode, Jenni shares a ton of valuable advice for copywriters looking to level up their own game, including the importance of your portfolio and how to calm your nerves when receiving feedback. --------------- Get Free Copywriting Training here

22 Feb 202335min

A unique selling point or unique selling proposition (USP) tells your prospective clients why they should hire you versus any other copywriter. What do you have that no other copywriter brings to the table? If you’re instinct is to say, “Nothing! There’s nothing unique about me!”, then you’ll want to listen in.  Whether you’re just starting out or you’ve been copywriting for awhile, it’s time to either write or revisit your USP. Nicki and Kate are breaking down how to write a compelling USP that will make it crystal clear to your prospective clients why you’re the best copywriter for the job. ---------------- Mentioned in this Episode 4 Steps to Write a Wildly Effective About Us Page Related Links Your Unique Selling Point: Set Yourself Apart from the Competition --------------- Get Free Copywriting Training here

15 Feb 202327min

It’s very tempting to purchase software to make us feel professional. But taking action and landing clients is what makes you a professional copywriter. Making professional purchases is often a distraction from doing the work we need to do. That said, there is tons of software for copywriters that has a free level and today Nicki and Kate are talking about 7 of their favorites. While you may not get all the features at once, you can use the software and find what works to you. Then, when and if the time comes, you can upgrade…if it’s going to pay for itself many, many times over. --------------- Mentioned in this Episode: Asana [Note: this is an affiliate link]CalendlySpotifyToDoistFreedom --------------- Get Free Copywriting Training here

8 Feb 202329min

Getting feedback is not, by its nature, negative. Copywriters should all expect to get feedback other than “this is amazing, thank you!” We’re not in our clients heads. There may just be information they forgot to share or you didn’t think to ask—it’s a collaborative process!  But what happens when a client isn’t happy with the quality of the work or how the project turned out? Here’s how to handle negative copywriting feedback—without letting it ruin your day. --------------- Related Links: How to Give Copywriting Feedback --------------- Get Free Copywriting Training here

1 Feb 202325min

Seven months ago, Charlotte had no idea about copywriting. She set the goal of replacing her teaching income by August of 2023, when her youngest child starts going to school. Spoiler: she replaced her income within six months of joining the Comprehensive Copywriting Academy. On this episode, Nicki, Kate, and CCA student Charlotte talk about the transition from teaching to copywriting, including how Charlotte set the goal to leave her job, how she built up a financial safety net, and what it’s been like working from New Zealand with clients all over the world.  --------------- Mentioned on this episode: Charlotte’s Portfolio --------------- Get Free Copywriting Training here

25 Jan 202325min