The Futur with Chris Do16 Okt 2025

Rich Brand, Poor Brand w/ David Brier | Ep 389

In this episode of The Futur Podcast, Chris Do talks with branding veteran David Brier, author of Brand Intervention and Rich Brand, Poor Brand. They explore what separates brands that thrive from those that fade—focusing on culture, generosity, and accountability over profit. David shares how “rich” brands create environments where creativity and collaboration flourish, while “poor” brands rely only on transactions and metrics. He also reflects on his decades in design, his friendship with Gary Vaynerchuk’s Chief Heart Officer Claude Silver, and how storytelling fuels brand differentiation. From defining purpose to sustaining passion over time, David reveals why lasting success comes from empowering others and leading with radical intention. Timestamps (00:00) Intro (02:04) Why some brands struggle (04:19) Culture’s role in brand growth (06:27) The art of differentiation explained (08:45) Rich vs. poor brand traits (11:32) Building teams that thrive (14:10) Staying inspired after decades (17:04) From illustrator to strategist (21:27) The power of storytelling (25:58) Busting myths in branding (31:16) Empowerment as brand advantage (37:22) Fanatical intention and focus (43:40) Lessons from creative icons (51:29) How to lead with purpose (57:12) Final thoughts on rich culture Check out today's guest, David Brier: LinkedIn: ⁠⁠https://www.linkedin.com/in/davidbrier Instagram: ⁠⁠https://www.instagram.com/risingabovethenoise/?hl=en Website: ⁠⁠https://davidbrier.com/ Website: https://www.risingabovethenoise.com/ Youtube: https://www.youtube.com/@Risingabovethenoise Check out The Futur: Website: ⁠⁠https://www.thefutur.com/⁠⁠ Courses: ⁠⁠https://www.thefutur.com/shop⁠⁠ Linkedin: ⁠⁠https://www.linkedin.com/company/the-futur/⁠⁠ Podcasts: ⁠⁠https://thefutur.com/podcast⁠⁠ Instagram: ⁠⁠https://www.instagram.com/thefuturishere/⁠⁠ Facebook: ⁠⁠https://www.facebook.com/theFuturisHere/⁠⁠ Twitter: ⁠⁠https://x.com/thefuturishere⁠⁠ TikTok: ⁠⁠https://www.tiktok.com/@thefuturishere⁠⁠ Youtube:⁠⁠https://www.youtube.com/thefuturishere⁠⁠ Check out Chris Do: Website: ⁠⁠https://zaap.bio/thechrisdo⁠⁠ LinkedIn:⁠⁠https://www.linkedin.com/in/thechrisdo/⁠⁠ Facebook:⁠⁠https://www.facebook.com/BizOfDesign⁠⁠ Instagram:⁠⁠https://www.instagram.com/thechrisdo/⁠⁠ Twitter:⁠⁠https://x.com/thechrisdo⁠⁠ TikTok:⁠⁠https://www.tiktok.com/@thechrisdo⁠⁠ Threads:⁠⁠https://www.threads.net/@thechrisdo⁠⁠ Zaap: ⁠⁠https://zaap.bio/thechrisdo⁠⁠ Clubhouse:⁠⁠https://www.clubhouse.com/@thechrisdo⁠⁠ Behance: ⁠⁠https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices

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Playing the Long Game in Business and Life w/ Jodie Cook | Ep 416

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Turning Life’s Hardest Moments Into Growth w/ Dr. John Demartini| Ep 414

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22 Jan 48min

The Secret Behind Authentic Personal Branding w/ Mo Ismail| Ep 413

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Why Creatives Struggle With Feedback w/ Jule Kim | Ep 412

In this episode, Chris Do and Jule Kim unpack why feedback is both essential and emotionally difficult for creatives. Drawing from decades of teaching, coaching, and public critique, they explore the ...

15 Jan 1h 29min

How to Market Your Services the Right Way w/ Chris Do | Ep 411

In this episode, Chris Do breaks down why most creatives struggle to market their services effectively—and how that changes in 2026. He explains the critical difference between designing for “anyone” ...

10 Jan 13min

The Business of Design Systems and Standards w/ Jesse Reed | Ep 410

In this episode, Chris Do sits down with designer, publisher, and entrepreneur Jesse Reed to explore the intersection of design systems, business, and long-term creative impact. Jesse shares his journ...

8 Jan 1h 11min

The Marketing Genius of Better Call Saul w/ Chris Do | Ep 409

In this episode, Chris Do breaks down a powerful lesson on positioning, marketing, and sales using a scene from the TV series Better Call Saul as an unexpected case study. By analyzing Saul Goodman’s ...

3 Jan 11min