#19- AI Patient Revolution with Daniel Gartner I Roche Pharmaceutical

#19- AI Patient Revolution with Daniel Gartner I Roche Pharmaceutical

What if AI could predict when a patient will abandon their treatment before they even know it themselves?

Join us for a groundbreaking conversation with Daniel Gartner, Omnichannel Outcomes Senior Lead for LATAM at Roche Pharmaceutical, who's pioneering AI-driven patient experiences that are transforming healthcare outcomes.

Discover how the pharmaceutical industry is leveraging AI to achieve:

  • 42% better performance in identifying relevant patients
  • 50% reduction in operational tasks, freeing teams for strategic work
  • Real-time patient journey mapping that catches drop-offs as they happen
  • On-demand HCP support that puts critical information at doctors' fingertips instantly


Key revelations:

🧬 How AI is creating "dynamic patient profiles" that evolve in real-time

💊 The shift from reactive to predictive patient engagement

🔬 Why combining LLMs with domain expertise is the breakthrough pharma needed

🎯 The 3-pillar content strategy revolutionising HCP engagement

🌍 How global content enrichment is breaking down geographic barriers


Daniel shares tactical insights from 9+ years at Roche and Novartis, revealing exactly how pharma marketers can implement AI while maintaining medical accuracy and regulatory compliance.


Whether you're in pharma, healthcare, or any regulated industry, this episode unveils the blueprint for using AI to transform customer experiences while navigating complex compliance requirements.


Listen now and discover why the future of healthcare isn't just about treating patients—it's about predicting their needs before symptoms appear.

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#15 - AI Video Revolution: Strategic Content Production for CMOs I VideoFresh CEO Rob Wiltsey

#15 - AI Video Revolution: Strategic Content Production for CMOs I VideoFresh CEO Rob Wiltsey

Join us for a strategic deep dive with Rob Wiltsey, CEO of VideoFresh, as he reveals how CMOs can navigate the AI content revolution without sacrificing brand authenticity. With over 15 years of produ...

24 Juli 202535min

#14 - The 10K Rule with Tobias Zwingmann - Make AI Profitable in 90 Days (Not 90 Months)

#14 - The 10K Rule with Tobias Zwingmann - Make AI Profitable in 90 Days (Not 90 Months)

Tobias Zwingmann, AI advisor and founder of Rapid AI, reveals his battle-tested "10K Threshold" method that helped clients achieve positive returns within 3 months, not 3 years.⚡ What You'll Learn:The...

10 Juli 202530min

#13 - AI in Healthcare Innovation | Julio Castro, Boston Scientific's Digital Transformation Leader on Copilot Agents & ROI

#13 - AI in Healthcare Innovation | Julio Castro, Boston Scientific's Digital Transformation Leader on Copilot Agents & ROI

Join us for an inspiring conversation with Julio Castro, Senior Digital Transformation Manager at Boston Scientific, as he shares how curiosity and strategic AI implementation transformed healthcare o...

12 Juni 202531min

#12 - When Less AI Creates Better Results | Rob Pinkerton, Oracle's SVP on Smart Marketing Focus

#12 - When Less AI Creates Better Results | Rob Pinkerton, Oracle's SVP on Smart Marketing Focus

Join host Miguel Machado in conversation with Rob Pinkerton, Senior VP at Oracle and former CMO of Morningstar. With an extraordinary career spanning from the US Senate to growing a $150M business int...

15 Maj 202533min

#11 - AI in Healthcare Marketing | Georgina Dominguez, Opella's Marketing Excellence Leader on AI Tools & Personalization

#11 - AI in Healthcare Marketing | Georgina Dominguez, Opella's Marketing Excellence Leader on AI Tools & Personalization

Join host Miguel Machado in conversation with Georgina Dominguez, Marketing Excellence leader at Opella (formerly Sanofi Consumer Healthcare). With 15+ years of experience across global organizations ...

30 Apr 202525min

#10 - AI Process Transformation | Christopher Penn, Trust Insights on Global AI Landscape

#10 - AI Process Transformation | Christopher Penn, Trust Insights on Global AI Landscape

Join host Miguel Machado in conversation with Christopher Penn, co-founder and chief data scientist at Trust Insights, who has been at the forefront of marketing analytics and AI since 2013. As a seve...

10 Apr 202537min

#9 - AI Revolution in Client-Agency Partnerships | César Vacchiano, Scopen CEO on Future Marketing ROI

#9 - AI Revolution in Client-Agency Partnerships | César Vacchiano, Scopen CEO on Future Marketing ROI

Join Miguel Machado as he explores how AI is reshaping agency-client relationships with César Vacchiano, President & CEO of Scopen. With over 32 years in the industry and global market insights across...

27 Mars 202529min

#8 - AI Agents Revolution | Nicolas Babin, Top 10 Thought Leader - Emerging Technology

#8 - AI Agents Revolution | Nicolas Babin, Top 10 Thought Leader - Emerging Technology

Join host Miguel Machado in conversation with Nicolas Babin, recognized as a top 10 thought leader in emerging technology and AI with 29 years of experience dating back to Sony's pioneering AI robotic...

6 Mars 202534min

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