Best Halloween ads 2025, with Tim Nudd
Ad Age Insider24 Okt 2025

Best Halloween ads 2025, with Tim Nudd

Ad Age creativity editor Tim Nudd crowns the top spooky season marketing campaigns in the first-ever Halloween Marketing Awards. He also digs into the trends behind October's best work, including why brands are bringing energy previously reserved for April Fools' Day to the season of the witch.

Plus, Ad Legends is a new agency offering brands access to AI replicas of industry legends. The offering is meant to allow marketers access top-tier creative ideas without having to hire an agency. It also offers agencies the ability to replicate their own talent for internal use.

Read more about the 2025 Halloween Marketing Awards winners:

~Six Flags, "Come Out and Play"

~Disney+, "EDGEOFYØR Seat"

~Capri Sun, "Trick & Treat Pouches"

~Skittles, "Ghost Roommate"

~Gushers, "Fruithead"

Dig deeper into additional stories mentioned in this week's episode:

~Burger King's 2017 "Scary Clown Night"

~Columbia Sportswear's Grim Reaper social takeover and Mini's Waymo disguise

~Yahoo's terrifying "Reply All" short

~Skittles' ghoulish TikTok series

~Airheads' unsettling robot trick-or-treater

~Buy tickets for Ad Age's AI Marketing Playbook conference

~Listen to Ad Age's Marketer's Brief

Avsnitt(190)

Mark Robinson

Mark Robinson

The author of "Black on Madison Avenue" talks about what it was like getting a job in advertising 40 years ago and how much the industry has failed to change since that time.

10 Juli 202050min

Taking Latin-inspired creative to the mainstream

Taking Latin-inspired creative to the mainstream

Former LatinWorks chief creative Sergio Alcocer joins to talk about his 3-year-old cultural marketing shop Rest of the World and give his take on how brands and agencies should respond to new calls fo...

2 Juli 202040min

Publicis CMO Justin Billingsley on the Power of One and what his client-side past brings to his new role

Publicis CMO Justin Billingsley on the Power of One and what his client-side past brings to his new role

Justin Billingsley has one hell of a Lego set. Publicis Groupe's first global chief marketing officer used the famed building blocks in an analogy during the Ad Age Ad Lib podcast to explain how the h...

25 Juni 202042min

Behind the AP's new marketing push

Behind the AP's new marketing push

Julie Tucker, global marketing director for the Associated Press, on the news wire service's new marketing and what separates it from the 'Truth' campaign she oversaw at The New York Times. We also di...

18 Juni 202039min

There's no mistaking Leeann Leahy

There's no mistaking Leeann Leahy

Portland Maine's Via agency CEO talks about the moral renaissance, directing a commercial with Jim Perdue via iPhone, her Catholic school education and the disco ball in her home.

11 Juni 202038min

Auto marketing during the pandemic

Auto marketing during the pandemic

Allyson Witherspoon, VP of marketing communications and media at Nissan North America, on how the automaker responded in the early days of the coronavirus outbreak and what it is doing now to restore ...

4 Juni 202034min

The pandemic paradox

The pandemic paradox

Anush Prabhu, chief strategy officer at Mediacom, talks about the new—and often contrasting—behaviors that have come about since COVID, and how smart marketers should navigate them as the world opens ...

28 Maj 202037min

Marketing cannabis during the pandemic

Marketing cannabis during the pandemic

Greg Butler, chief commercial officer at Cresco Labs, explains how the cannabis firm has pivoted during COVID-19, which has forced the firm to rely more on digital and less on retail and experiential ...

22 Maj 202043min

Populärt inom Politik & nyheter

aftonbladet-krim
svenska-fall
p3-krim
rss-krimstad
fordomspodden
spar
flashback-forever
rss-sanning-konsekvens
rss-expressen-dok
aftonbladet-daily
motiv
rss-vad-fan-hande
rss-aftonbladet-krim
blenda-2
dagens-eko
rss-frandfors-horna
olyckan-inifran
grans
krimmagasinet
politiken