2187: How Technology Is Making the Golden Quarter a Success
Tech Talks Daily27 Nov 2022

2187: How Technology Is Making the Golden Quarter a Success

Aaron Goldman, CMO, Mediaocean joins me in a discussion about "The Golden Crunch Point". As we are all aware, we are entering that time in the marketing calendar where for many brands, the majority of their revenue and sales are made – the Golden Quarter. These three months have always been huge but this year it has been amplified with the continued unpredictable headwinds of cost of living, changing consumer confidence and a potential recession. The crunch point for brands is that, while retail sales are expected to be lower this year - while consumers are more cautious of what they spend their money on - they still to need to make revenue.

Aaron discusses "the four must haves" brands and retailers need for their Golden Quarter campaigns this year to entice new and existing customers outside discount and deals. With $200 billion in annualized ad spend running through its software, I also learn more about how Mediaocean provides foundational solutions to connect brands, agencies, media, technology, and data.

About Mediaocean
Mediaocean is the mission-critical platform for omnichannel advertising. With more than $200 billion in annualized media spend managed through its software, Mediaocean connects brands, agencies, media, technology, and data. Using AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean powers campaigns from planning, buying, ad serving, and creative personalization to analysis, optimization, invoices, and payments. Mediaocean employs 1,700 staff across 30 global offices and supports over 100,000 people using its products

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(2000)

Zscaler's Ripple Effect Report Reveals The Cyber Resilience Gap

Zscaler's Ripple Effect Report Reveals The Cyber Resilience Gap

Are organizations investing enough in cybersecurity, or are they simply spending more money while falling further behind? In this episode of Tech Talks Daily, I speak with Martyn Ditchburn, CTO in Res...

3 Juni 23min

Outshift By Cisco On Connecting The Next Generation Of AI Agents

Outshift By Cisco On Connecting The Next Generation Of AI Agents

At Cisco Live, I sat down with Papi Menon, Vice President of Product Management at Outshift by Cisco, to explore one of the most ambitious ideas emerging in the AI world today. While much of the indus...

2 Juni 28min

Zoho On Balancing AI Innovation With Trust, Control, And Digital Sovereignty

Zoho On Balancing AI Innovation With Trust, Control, And Digital Sovereignty

Can businesses embrace AI without surrendering control over their data, technology choices, and future direction? In this episode of Tech Talks Daily, I sit down with Sachin Agrawal, Managing Director...

2 Juni 38min

Risk Ledger Explains The Hidden Risks Inside Modern AI Supply Chains

Risk Ledger Explains The Hidden Risks Inside Modern AI Supply Chains

What happens when the weakest link in your technology supply chain becomes the entry point for a national security incident? In this episode of Tech Talks Daily, I welcome back Haydn Brooks, CEO and f...

1 Juni 21min

How TinyMCE Is Bringing AI Directly Into The Content Creation Workflow

How TinyMCE Is Bringing AI Directly Into The Content Creation Workflow

Have you ever stopped to think about the technology powering almost every text box you interact with online? Whether you're applying for a job, drafting a legal contract, publishing content, or updati...

31 Maj 30min

Can AI Improve Trust Between Political Campaigns And Voters?

Can AI Improve Trust Between Political Campaigns And Voters?

Have you ever wondered why political campaigns can send millions of text messages but still struggle to have meaningful conversations with voters? In this episode of Tech Talks Daily, I sit down with ...

30 Maj 23min

Adobe Summit: Why Context Is the Missing Ingredient in Enterprise AI

Adobe Summit: Why Context Is the Missing Ingredient in Enterprise AI

How do you move beyond AI experimentation and start building systems that can genuinely reason, act, and create value across an enterprise? Recorded at Adobe Summit in Las Vegas, this episode features...

29 Maj 24min

AI, Analytics, And Conservation: The Nature Conservancy's Data Transformation Story

AI, Analytics, And Conservation: The Nature Conservancy's Data Transformation Story

What does better analytics actually mean when your mission is protecting the planet? At SAS Innovate, I sat down with John Blackwell, Director of Strategic Analytics at The Nature Conservancy, to expl...

28 Maj 22min

Populärt inom Politik & nyheter

svenska-fall
motiv
p3-krim
aftonbladet-krim
spar
aftonbladet-daily
flashback-forever
rss-krimreportrarna
rss-vad-fan-hande
politiken
rss-sanning-konsekvens
rss-flodet
rss-frandfors-horna
olyckan-inifran
kungligt
dagens-eko
rss-expressen-dok
rss-krimstad
svd-ledarredaktionen
ett-rent-noje