2268: The Future of Personalisation: Insights from Emarsys, an SAP company
Tech Talks Daily12 Feb 2023

2268: The Future of Personalisation: Insights from Emarsys, an SAP company

In today's episode, we dive into the world of personalized customer experience with Meghann York, Global Head of Product Marketing at SAP Emarsys. Meghann takes us on a journey to understand how brands are leveraging AI-powered automation to provide highly relevant and personalized recommendations to their customers across multiple channels.

One of the critical elements of the Emarsys platform is its ability to unify, cleanse and analyze first-party data. This data, which includes information from business applications, customer data, and commerce solutions, is used to build a rich profile of each customer. This information allows the platform to automate communications and provide personalized recommendations to customers.

Meghann also shares her insights on the role of technology in customer obsession, retention, and loyalty. We also discuss insights gained from the Emarsys Customer Loyalty Index. Meghann shares what will drive customer loyalty in 2023 and beyond based on their findings.

Listen in as Meghan provides valuable insights into personalized customer experience and how brands leverage AI-powered automation to provide highly relevant and personalized recommendations. She also highlights the importance of unifying first-party data and how it plays a critical role in building rich customer profiles and driving customer loyalty.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(2000)

How BOLTS Technologies Brings Crypto Agility to Blockchain Security

How BOLTS Technologies Brings Crypto Agility to Blockchain Security

What happens to digital asset ownership when the cryptography proving that ownership can no longer be trusted? In this episode of Tech Talks Daily, I speak with Yoon Auh, cofounder of BOLTS Technologi...

31 Juli 37min

Moving From AI Pilots to Production With Boomi

Moving From AI Pilots to Production With Boomi

What prevents a successful AI experiment from becoming a dependable production system that delivers measurable business value? In this episode of Tech Talks Daily, I speak with Ed Macosky, Chief Produ...

30 Juli 25min

Moving From AI Experiments to Autonomous Operations With Dynatrace

Moving From AI Experiments to Autonomous Operations With Dynatrace

What must happen before a business can trust AI agents to detect and resolve operational problems without waiting for human intervention? In this episode of Tech Talks Daily, I speak with Josh Clay, R...

30 Juli 28min

How Saviynt Zuma Secures AI Agents With Zero Trust

How Saviynt Zuma Secures AI Agents With Zero Trust

How can businesses secure AI agents that read sensitive information, update systems and communicate with other agents on behalf of employees? In this episode of Tech Talks Daily, I speak with Sachin N...

29 Juli 34min

Running Enterprise Computer Vision on CPUs With Ultralytics YOLO26

Running Enterprise Computer Vision on CPUs With Ultralytics YOLO26

What becomes possible when enterprise computer vision no longer depends on expensive GPU infrastructure? In this episode of Tech Talks Daily, I speak with Glenn Jocher, founder and CEO of Ultralytics,...

29 Juli 25min

How Equifax Connects AI Data and Human Support in Government Services

How Equifax Connects AI Data and Human Support in Government Services

What can private companies learn from government caseworkers about adopting automation and using data more effectively? In this episode of Tech Talks Daily, I speak with David Turner, General Manager ...

28 Juli 26min

How Ensono is Building AI Resilience Beyond a Single Model

How Ensono is Building AI Resilience Beyond a Single Model

What happens when an AI experiment becomes a production service that your employees, customers, and daily operations depend upon? In this episode of Tech Talks Daily, I speak with Brian Klingbeil, Chi...

27 Juli 28min

How RedStone is Connecting Financial AI Agents to Verifiable Data

How RedStone is Connecting Financial AI Agents to Verifiable Data

What happens when an autonomous AI agent makes a financial decision using inaccurate, outdated, or poorly synchronized data? In this episode of Tech Talks Daily, I speak with Marcin Kaźmierczak, cofou...

26 Juli 25min

Populärt inom Politik & nyheter

svenska-fall
p3-krim
rss-krimstad
aftonbladet-daily
aftonbladet-krim
flashback-forever
rss-sanning-konsekvens
mannen-utan-spar
motiv
tv4-nyheterna-story
rss-frandfors-horna
rss-aftonbladet-krim
spar
rss-krimreportrarna
rss-vad-fan-hande
de-fyras-gang
politiken
olyckan-inifran
rss-flodet
rss-mord-forsvinnanden