EEC 093 How Copywriting Translates into Business Success

EEC 093 How Copywriting Translates into Business Success

How Copywriting Translates into Business Success

Dr. Katrina Burrus, MCC interviews, Ray Edwards, the specialist expert on how copywriting can Translate into business success. She asks him the following questions:

  1. What is copywriting, and why is it so important to entrepreneurs and small-business owners?
  2. In your book, How to Write Copy That Sells, you refer to the "magic building blocks" of sales copy. What are those blocks, and how do we use them?
  3. You have a chapter in the book called The Secrets of Writing Blockbuster Copy by Watching Movies. That sounds too good to be true!
  4. Are there any types of businesses that this "copy-centric" approach will not work for?
  5. Do Internet product launches still work, or has that gravy train already passed us by?
  6. What is the biggest mistake people make when writing copy?
Who is Ray Edwards

Ray Edwards is a Communications Strategist, Copywriter, Author, Speaker, and host of one the top iTunes Business Podcasts. He has worked with Fortune 500 companies, and with some of the most powerful voices in leadership and business. His clients include New York Times best-selling authors Michael Hyatt (author of Platform and co-author of Living Forward), Tony Robbins (author of Unleash the Giant Within and Money: Master the Game), Jack Canfield and Mark Victor Hansen (co-authors of Chicken Soup For the Soul), Jeff Walker (author of Launch), and many more.

Ray's copy and marketing expertise has helped sell an estimated $200 Million or more in products and services.

Ray is the founder of Ray Edwards International, Incorporated, which offers:

  • Copywriting
  • Consulting and Coaching
  • Product Launch Management
  • Training and Instruction

Avsnitt(432)

EEC 397: From CEO to Cellblock - An Entrepreneur's Wake-Up Call, with Kevin McCarthy

EEC 397: From CEO to Cellblock - An Entrepreneur's Wake-Up Call, with Kevin McCarthy

Kevin McCarthy is the author of the bestselling book, BlindSpots – Why Good People Make Bad Choices, and holds the highest certification recognized globally by the speaking industry, the Certified Spe...

2 Sep 202529min

EEC 396: The Evolution of Emotion, with Bailey Romatoski

EEC 396: The Evolution of Emotion, with Bailey Romatoski

Bailey Romatoski is the strategic architect of JOYELY's growth and operations, playing a pivotal role in advancing its mission to transform joy into a sustainable, scalable solution for emotional resi...

26 Aug 202518min

EEC 395: How Caring is the only Way to Market Successfully, with Reid Holmes

EEC 395: How Caring is the only Way to Market Successfully, with Reid Holmes

Reid Holmes has spent his career in some of America's biggest and best ad agencies, first as a copywriter, but rose quickly to creative director and then EVP Executive Creative Director. Reid is now a...

19 Aug 202518min

EEC 394: Strategies Leaders Can Use to Enhance Their Influence and Build a Personal Brand, with Antoniette Roze

EEC 394: Strategies Leaders Can Use to Enhance Their Influence and Build a Personal Brand, with Antoniette Roze

Antoniette Roze, CEO of WPC Speakers Global and host of the SPEAKPact Podcast, transforms experts into sought-after speakers with her proven system for securing consistent, high-value engagements. Wh...

12 Aug 202516min

EEC 393: Rethinking Risk - Coaching Public Sector Leaders Toward Bold Outcomes, with Matthew Oleniuk

EEC 393: Rethinking Risk - Coaching Public Sector Leaders Toward Bold Outcomes, with Matthew Oleniuk

Matthew Oleniuk is a public sector risk strategist and former Chief Audit Executive who spent 15 years inside government reviewing billions of dollars in project spending. Why do so many public secto...

5 Aug 202520min

EEC 392: The Skills You Need to Thrive in the Modern Workplace, with Steve Cadigan

EEC 392: The Skills You Need to Thrive in the Modern Workplace, with Steve Cadigan

Steve is a top talent strategist and leadership expert with 30+ years of experience. He famously led LinkedIn's early hyper-growth phase as its first CHRO, building its world-class company culture fro...

29 Juli 202518min

EEC 391: How the Pandemic Shattered Old Paradigms and Awakened Meaningful Living, with Amrita Subramanian

EEC 391: How the Pandemic Shattered Old Paradigms and Awakened Meaningful Living, with Amrita Subramanian

Amrita is a former Fortune 500 VP who has devoted 22+ years of her career to helping organizations thrive amid crises. Her work is dedicated to providing education and practical solutions for individu...

22 Juli 202525min

EEC 390: The Blueprint for Business Growth, with Lior Weinstein

EEC 390: The Blueprint for Business Growth, with Lior Weinstein

Lior is a trailblazing tech visionary and serial entrepreneur, whose latest venture CTOx helps 8 and 9-figure CEOs transition to fractional leadership roles so they can gain better control over their ...

15 Juli 202528min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
svd-tech-brief
badfluence
rss-svart-marknad
uppgang-och-fall
bathina-en-podcast
avanzapodden
tabberaset
rss-inga-dumma-fragor-om-pengar
24fragor
rss-kort-lang-analyspodden-fran-di
rss-borsens-finest
rss-dagen-med-di
kapitalet-en-podd-om-ekonomi
borsmorgon
fill-or-kill
rss-veckans-trade
lastbilspodden