Creativity vs. Consumption: Are You Overdue for an Unplug? (Episode 253)

Creativity vs. Consumption: Are You Overdue for an Unplug? (Episode 253)

OK, if you’re honest with me, I’ll be honest with you:


How many podcasts, emails, newsletters, trainings, etc.etc.etc. are on your “to listen/watch/read” list?


Last I checked, I had 103 podcast episodes downloaded.


Kate told me her Goodreads “want to read” list currently sits at 398 books.


Will I listen to some of those podcasts? Absolutely. Will Kate read many of those books? 100%.


But there’s always going to be more.


Don’t get me wrong, consuming information is necessary!


But at a certain point all that consumption can start to feel like just another task you can check off your list.


It feels productive.


And sometimes it is. And sometimes you space out after listening to the same 30 seconds of the podcast 3x over and realize you “listened” to it … but you didn’t do anything with it.


Heck, sometimes I don’t even remember what I just heard.


So, Kate and I decided to share our best tips for unplugging on this week’s episode of the Build Your Copywriting Business podcast.

Why?


Well, sometimes the best thing you can do for your business isn’t reading another marketing or copywriting tip.


It’s not downloading another guide.


It’s not listening to podcasts (I know, shooting ourselves in the foot a little there …)


Sometimes the best thing is turning it all off for a bit and letting your brain breathe.

Now excuse me while I go stare out a window for 10 minutes. 😉

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Mentioned in the Episode

Related Links

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Bridging the Gap from Quitting a Job to Full Time Freelance (Episode 73)

Bridging the Gap from Quitting a Job to Full Time Freelance (Episode 73)

If you've ever thought about leaving your current job to become a full-time freelance copywriter this is the episode for you! Nicki and Kate walk you through the process start to finish and include important steps to make the switch as seamless as possible. Enjoy listening to this episode as our hosts cover how to build your client base before you leave your job, how to overcome anxiety surrounding the change, and how to tell when you are ready to take the step towards full-time freelance. --------------- Get Free Copywriting Training here

6 Apr 202237min

3 Tips for Combatting Imposter Syndrome (Episode 72)

3 Tips for Combatting Imposter Syndrome (Episode 72)

You might hear the term Imposter Syndrome a lot but how do you recognize and stop those thoughts from interfering with your work? Nicki and Kate provide 3 tips on combatting imposter syndrome and how to fuel confidence rather than doubt. --------------- Get Free Copywriting Training here

30 Mars 202230min

A Decade of Copywriting: Jay's Story (Episode 71)

A Decade of Copywriting: Jay's Story (Episode 71)

In honor of Filthy Rich Writer's 10-year anniversary, we're celebrating throughout 2022 and wanted to touch base with some of the earliest copywriting students Nicki worked with and trained. On today's episode of the Build Your Copywriting Business Podcast, Nicki and Kate are catching up with Jason Schneider, a copywriter with a decade of experience writing for a variety of brands, including Jetsetter, Thrillist, Getty Images, and more. Jay talks about using both sides of the brain, balancing both creativity and strategy, as well as why he prefers working as an on-staff copywriter as opposed to going full-time freelance (though he also does take on freelance projects!). If you're curious to hear what a copywriting career can look like 10 years in, you'll want to hear Jay's story! Mentioned on this Episode: Jay’s PortfolioJay’s InstagramRemote Job Postings Tripled During the Pandemic4 Perks of Working in an Office Before Starting Your Own Copywriting Business --------------- Get Free Copywriting Training here

23 Mars 202258min

Tips for Tackling Blank Page Syndrome (Episode 70)

Tips for Tackling Blank Page Syndrome (Episode 70)

As copywriters, there's nothing worse than sitting down to write, facing the page, and slowly filling with mild panic. But here's the good news: copywriters should never face a blank page. That's because if you're just starting or you've been doing it for 20 years like Nicki, you always have a creative brief. On this episode of the Build Your Copywriting Business podcast, Nicki and Kate are digging into tactics they use to combat blank page syndrome, avoid perfectionist pitfalls, and get writing. Related Links Conquer Blank Page Panic For GoodWhat’s a Creative Brief?Why You Need to Push for a Creative BriefThe One Thing Every Successful Copywriting Project Starts WithHow to Rock the Brainstorming Process --------------- Get Free Copywriting Training here

16 Mars 202234min

Preventing Burnout as a Copywriter (Episode 69)

Preventing Burnout as a Copywriter (Episode 69)

There's a big difference between "I don't want to do this because it's hard" (or scary, or uncomfortable...) and "I don't want to do this because I physically don't have the energy today." The first is resistance. The second? You may be getting real close (or perhaps even experiencing) burnout. Nicki and Kate are digging into some ways you can start to recognize the difference between resistance and burnout and tactics for preventing your train from ever getting close to pulling into Burnout Central Station (like having a couple of days each week that you do not schedule work!). --------------- Get Free Copywriting Training here

9 Mars 202242min

 Learning to Embrace the Flexibility of Copywriting (Episode 68)

Learning to Embrace the Flexibility of Copywriting (Episode 68)

"Hold on Loosely" was a hit in the early 80s, but it's also the theme song of this podcast episode. As copywriters, we have so much flexibility, but often we don't take full advantage of that flexible because we let our own self-imposed roadblocks get in the way. Nicki and Kate are discussing the importance of exploring opportunities as they come and "loosely" planning versus trying to wrangle too much control over scenarios that we have zero control over—or may never happen in the first place! --------------- Get Free Copywriting Training here

2 Mars 202229min

Copywriting as a Creative Outlet for an Actor: James's Story (Episode 67)

Copywriting as a Creative Outlet for an Actor: James's Story (Episode 67)

Meet James, a Comprehensive Copywriting Academy student, who comes from an acting and filmmaking background. He has found early success in his copywriting career by pairing his CCA training with the creative talent he developed through his personal journey. In this episode, James talks to Nicki and Kate about how copywriting has been a perfect match for him and how he is able to earn a living doing something he loves. He also shares why copywriting appealed to him in the first place and why it is so fulfilling. Mentioned on this Episode James’s Website --------------- Get Free Copywriting Training here

23 Feb 202230min

Feedback: Why Copywriters Must Embrace It (Episode 66)

Feedback: Why Copywriters Must Embrace It (Episode 66)

Getting feedback on your copywriting is inevitable. The sooner you can begin to embrace it, the better. Nicki and Kate are digging into why feedback is incredibly valuable for copywriters, both feedback from other copywriting students as you're learning and feedback from your clients. If the thought of getting feedback makes you nervous, this is for you. Learn how you can take control of the feedback round from your clients and ensure you get the information you need to keep moving forward. Related Links How to Deal with Feedback and Criticism from Copywriting ClientsCopywriting Q&A: How to Fix Bad Feedback --------------- Get Free Copywriting Training here

16 Feb 202235min

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