Creativity vs. Consumption: Are You Overdue for an Unplug? (Episode 253)

"The riches are in the niches." Many so-called copywriting gurus will tell you that the path to success is to proclaim a niche right away. But just because something rhymes doesn't make it great advice. In fact, choosing a niche when you’re just getting started is not a magic bullet for success at all. And it could be deeply, deeply detrimental to your career. In this episode, Nicki and Kate unpack why you may want to think twice about jumping too quickly into a niche. Related Links The Niche TrapWhen to Break the Copywriting Niche Rule --------------- Get Free Copywriting Training here

16 Dec 202031min

Kate Sitarz is a copywriter with 10+ years of experience delivering high-performing copy for clients including Microsoft, Zipcar, TripAdvisor, Babson College, Continental Airlines, and many more. She's also the head coach for Filthy Rich Writer's signature course, the Comprehensive Copywriting Academy. On this episode, Nicki interviews Kate so you can get to know our co-host a bit more! --------------- Get Free Copywriting Training here

8 Dec 202041min

Many people outside of the writing industry don’t understand the difference between content writing and copywriting. But if you're a copywriter, it's crucial to know what writing falls into one category or the other so you can show the right samples to your prospective employer. In this episode, Nicki and Kate discuss copy versus content, why it's important to distinguish the two, and exactly why copywriting pays more. Related Links What’s the Difference Between Content and Copy?Why You Need to Separate Copy and Content on Your SiteWhat Copywriters Charge for Content Writing --------------- Get Free Copywriting Training here

8 Dec 202021min

As a company that teaches people how to write copy and how to build their copywriting careers and businesses, Filthy Rich Writer could have been called something more straightforward like "New Copywriters Training." But Nicki decided not to play it safe. Today's episode is a short one where Nicki will tell you what being "filthy rich" means to her and why she doesn't care that some people hate (truly hate) the name. Related Links Why I Called My Company Filthy Rich Writer --------------- Get Free Copywriting Training here

8 Dec 20209min

The MOST exciting thing about copywriting in 2025? All the opportunities. Think about it: the 21st century alone has already brought so many new opportunities for copywriters: The Internet—all of the Internet!!!—was largely just becoming mainstream at the start of the century. (For context, Amazon was started in 1995.)Meta, still known as Facebook, didn't even get founded until 2004.TikTok was founded in 2016. All of this brought new mediums where copywriters are needed: Online product descriptionsBanner adsEmailWebpages Social media ads Not to mention there's still a ton of print, out of home, radio, and other mediums that need copywriters ... (CCA students, do NOT overlook these opportunities—so much of copywriting is still for offline mediums!) So, as I write this in 2025, I couldn't be more excited for all the opportunities yet to come! Yes, even with AI. AI is just another tool in the copywriter's toolkit. And, as copywriting has proven time and time again—through major cultural transitions and eras—it's absolutely needed. Which, I don't know about you, but that level of staying power—and the continued need for trained copywriters over the centuries—is pretty darn exciting. Kate and I *finally* recorded an update to answer the "what is copywriting" question for 2025. And, spoiler, you'll notice that even though the world is changing (as it always does!), there are still some copywriting principles that just stand the test of time. --------------- Related Links What is Copywriting?Why Should I Become a Copywriter?What Does a Copywriter Actually Do? --------------- Get Free Copywriting Training here

4 Dec 202047min