From Dorm Rooms to $8 Million in Funding: Life Lessons from the Founders of Phia

From Dorm Rooms to $8 Million in Funding: Life Lessons from the Founders of Phia

In the debut episode of Ambition 2.0, host Amanda Goetz sits down with Phoebe Gates and Sophia Kianni—the visionary co-founders of Phia, the AI-powered shopping assistant backed by Hailey Bieber, Kris Jenner, Sheryl Sandberg, and other major investors. From meeting as college roommates at Stanford and launching Phia as a class project to raising an $8M seed round for their company, Phoebe and Sophia have been through it all together. They get candid about building a tech startup from scratch, navigating friendship as co-founders, and learning how to set boundaries to avoid burnout. They open up about: The real meaning of work-life balance (and does it even exist?) Why personal branding is a superpower for founders The “ground rules” that keep their friendship—and business—thriving Lessons from their fundraising journey and startup leadership The creative philosophy behind their own podcast, The Burnouts Whether you’re an aspiring entrepreneur or just love a good founder origin story, this episode dives deep into ambition, friendship, and what it takes to build something groundbreaking. (00:00) Intro (03:50) The origin story of Phia (05:18) Building the Phia team and shaping company culture (11:50) Raising $8M with high-profile investors (14:15) Friendship “ground rules” for co-founders (23:10) Burnout, boundaries, and balance (28:42) Work-life balance (30:45) Why personal branding matters more than ever (32:00) Rapid-fire questions (38:23) Advice for aspiring entrepreneurs GUEST LINKS Phoebe Gates: https://www.instagram.com/phoebegates/ Sophia Kianni: https://www.instagram.com/sophiakianni/ Phia: https://www.instagram.com/phiaco/ The Burnouts Podcast: https://www.instagram.com/theburnouts/ FOLLOW THE PODCAST IG: https://www.instagram.com/girlboss/ | TikTok: https://www.tiktok.com/@girlboss Amanda Goetz: https://www.instagram.com/theamandagoetz/ https://girlboss.com/pages/ambition-2-0-podcast SIGN UP Subscribe to the Girlboss Daily newsletter, filled with career inspiration and intel for ambitious women: https://newsletter.girlboss.com/ For all other Girlboss links: https://linkin.bio/girlboss/ DISCLAIMER This episode is sponsored by Semrush. Check out Semrush One, the only solution built for the next era of search. It unites Semrush’s leading traditional SEO tools with powerful AI search capabilities, all in one place, so you can make smarter, faster marketing decisions. Search moves fast, and you should have the right solution to stay ahead of the curve. Trusted by 10M+ marketers worldwide, try it today at semrush.com. #Ambition2Point0 #PhoebeGates #SophiaKianni #PhiaAI #GirlbossPodcast #WomenInBusiness #AIShopping #Startups #FemaleFounders Learn more about your ad choices. Visit megaphone.fm/adchoices

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Luvvie Ajayi - NY Times Best-Selling Author, Speaker, and Digital Strategist

Luvvie Ajayi - NY Times Best-Selling Author, Speaker, and Digital Strategist

Luvvie Ajayi is a writer, podcaster, and speaker known for her commitment to gender and racial justice. Her  debut  book, I’M  JUDGING  YOU: The  Do-Better Manual was an instant New York Times best-seller. The 15-year blogging veteran covers all things pop culture at AwesomelyLuvvie.com. On her new podcast, Rants and Randomness, she shares her most pressing rants, raves and faves, and interviews interesting guests. Luvvie is also a sought-after speaker who has spoken at places like the White House, MAKERS Conference, and SXSW. She has interviewed bosses like Oprah Winfrey, Geena Davis, and Shonda Rhimes. Her greatest passion is using her voice for pop culture critique. Today Luvvie is here to share the best way to resist, tips for setting boundaries, and how to overcome imposter syndrome. Learn more about your ad choices. Visit megaphone.fm/adchoices

31 Okt 201843min

Girlboss Radio Presents “In Progress,” Chapter 9

Girlboss Radio Presents “In Progress,” Chapter 9

How to present your best self, while being real: Is it possible to both “sell yourself” and be authentic? Yes, it’s all about your perspective on sharing. Learn more about your ad choices. Visit megaphone.fm/adchoices

27 Okt 201827min

Rosie Huntington-Whiteley - Supermodel & Founder of Rose Inc.

Rosie Huntington-Whiteley - Supermodel & Founder of Rose Inc.

Rosie Huntington-Whiteley is a supermodel, designer, actress and businesswoman. She plays a pivotal role in defining the ongoing evolution of the fashion industry. Rosie has graced the cover of over 100 international magazines and worked with brands such as Versace, Burberry, Jimmy Choo, Ralph Lauren, and Victoria’s Secret. She has been on Forbes Highest Paid Models list two years in a row. She’s also been awarded Glamour UK’s Woman of the Year award, Harper’s Bazaar UK Business Woman Of The Year and holds two ELLE UK Style Awards. Earlier this year, Rosie founded Rose Inc., a daily editorial destination for all things beauty. The website features original photography, insight from top beauty experts, makeup tutorials and interviews. Everything on the site is tried, tested, and approved by Rosie, herself. Today Rosie is here to share how to pivot careers, her top beauty tips and to talk all about her new project, Rose Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

24 Okt 201852min

Lisa Ryan Howard- SVP & General Manager of Media at The New York Times

Lisa Ryan Howard- SVP & General Manager of Media at The New York Times

Lisa Ryan Howard is an advertising expert with 20 years of strategic media experience in deep print, digital and integrated sales roots.Some of her past job titles include, Senior Vice President of Conde Nast, Publisher of Billboard, business lead of lifestyles at Yahoo, and the vice president of consumer strategy at WebMD.After WebMD, she started working at The New York Times where she initially served as Senior Vice President of advertising. Since then she has transitioned into the role of Senior Vice President and general manager of media at The New York Times. She is one of Advertising Age’s “40 Under 40.” Today she is here to talk about how to know when it’s time to transition to a new job, what, exactly she does in her role at The New York Times and what you need to know about advertising to properly run your business. Learn more about your ad choices. Visit megaphone.fm/adchoices

17 Okt 201835min

Girlboss Radio Presents “In Progress,” Chapter 6

Girlboss Radio Presents “In Progress,” Chapter 6

Learn how to juggle relationships in a busy world: You shouldn’t have to say goodbye to your social life in the name of goal-setting. This is your guide to staying connected and nurturing relationships, even when you’re busy. With host Noor Tagouri and guest Luvvie Ajayi. Learn more about your ad choices. Visit megaphone.fm/adchoices

16 Okt 201828min

Anu Duggal- Founding Partner Of Female Founders Fund

Anu Duggal- Founding Partner Of Female Founders Fund

Anu Duggal is an entrepreneur, and venture capitalist. Anu began her tech career as a co-founder of Exclusively.in, a private sale e-commerce company and later moved onto become the CEO of Doonya, which is a dance fitness and media company. These days, Anu is the Founding Partner of Female Founders Fund, an early-stage fund, investing in technology companies started by women. Female Founders Fund has invested in some of the fastest growing female-led start-ups nationwide including: Eloquii, WayUp, Zola, Primary, Thrive Global, and more. In 2018, Anu was included in Fortune’s “40 Under 40” list. She has been praised for her impact in diversifying venture capital. Additional distinctions include Business Insider’s, “Ultimate List of Female Startup Investors,” and getting named to the “Top 4 Venture Firms Investing in Women”. Today she is here to share how to pitch to VC’s and the secret to getting in touch with investors. Learn more about your ad choices. Visit megaphone.fm/adchoices

10 Okt 201834min

Girlboss Radio Presents “In Progress,” Chapter 3

Girlboss Radio Presents “In Progress,” Chapter 3

What nobody tells you about changing careers: Planning to quit your day job on the spot and begin a new adventure? Admirable, but for most people, not realistic. Here’s what you need to know about jumping ship and starting again. Hosted by Noor Tagouri and with guest Cassandra Grey. Learn more about your ad choices. Visit megaphone.fm/adchoices

8 Okt 201828min

Girlboss Radio Presents “In Progress,” Chapter 2

Girlboss Radio Presents “In Progress,” Chapter 2

Transitioning to a path that works better for you: So you have a dream, an end goal—now what? Episode two is crash course in the do’s and don’ts of transitioning from the life you have to the life you want, with minimal messiness. Hosted by Noor Tagouri with guest Cassandra Grey Learn more about your ad choices. Visit megaphone.fm/adchoices

4 Okt 201823min

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