#21 - Making an Impact Through Kick-Ass & Purpose Centered Design with Emily Lonigro, Founder of LimeRed

#21 - Making an Impact Through Kick-Ass & Purpose Centered Design with Emily Lonigro, Founder of LimeRed

Emily Lonigro is the President & Founder of LimeRed, a purpose-driven design firm and Certified B Corporation based in Chicago. Bridging the gap between design and impact, LimeRed helps meaningful brands and businesses showcase their unique message through expertly crafted digital strategies.

Since 2004, Emily and her team have been advocating for social good through their design work with like-minded clients, and the past 15 years have proved to be an interesting (and hugely inspiring) journey.

In this episode of the Grow Ensemble Podcast, she dives deep into this journey — discussing how armed with only a computer, one client, and no formal business training — she was able to build a thriving business succeeding in its authentic mission to do good.

A few favorite takeaways from our conversation:

  • Emily's relationship with risk and the part it played in LimeRed's success
  • Navigating the mental and emotional stress of being committed to positive change
  • What it means to design for impact and the key practices LimeRed employs to help their clients
  • The "comparison trap" and the effects it has when building a business

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Avsnitt(255)

#254 - What Makes a Great Company? - Dean's Beans Journey to Worker Ownership

#254 - What Makes a Great Company? - Dean's Beans Journey to Worker Ownership

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#253 - Seth Godin: How to Escape Industrial Capitalism's Race to the Bottom & Do Work Worth Doing

#253 - Seth Godin: How to Escape Industrial Capitalism's Race to the Bottom & Do Work Worth Doing

Yes, we need to make a living. But how do we make a life? It might not simply be about the money. When the world is in turmoil, when our health is at risk and the future seems murky, perhaps payche...

27 Feb 202455min

#252 - Is Globalization Good or Bad? The Effects of NAFTA & Global Supply Chains ⛓️

#252 - Is Globalization Good or Bad? The Effects of NAFTA & Global Supply Chains ⛓️

On December 8th, 1993, Bill Clinton signed the North American Free Trade Agreement (NAFTA) into law. In his remarks at the signing, Clinton proclaimed, "NAFTA means jobs. American jobs and good-payin...

15 Feb 202431min

#251 - 7 Examples of Greenwashing

#251 - 7 Examples of Greenwashing

In this episode of Grow Ensemble, host Cory Ames delves into the deceptive tactics of greenwashing, where companies mislead the public about their environmental and social responsibility. Through 7 co...

8 Feb 202423min

#250 - What Makes Great Coffee? ☕️

#250 - What Makes Great Coffee? ☕️

5 roasts, over 5 regions, and the story of the coffee supply chain from farm to cup. Our task here is to explore and reconsider this question: what makes great coffee? To do so I've enlisted the help...

25 Jan 20241h 4min

#249 - The 10 Characteristics of Success in Social Entrepreneurship

#249 - The 10 Characteristics of Success in Social Entrepreneurship

What does success mean to you? Defining success in a field can define the field. Defining success for ourselves will define our lives. And so here, friend and coach of mine, Paul Zelizer and I go thro...

7 Nov 20231h 34min

#248 - Are we even close? | ensemble #1

#248 - Are we even close? | ensemble #1

In a little over a decade, Houston has housed over 28,000 people who were experiencing homelessness. The U.S.'s 4th largest city has cut its total homelessness figures by more than 60% since committin...

17 Okt 202315min

#247 - The Preamble: What's in a Name? | ensemble #0

#247 - The Preamble: What's in a Name? | ensemble #0

We're thrilled to introduce a new format of the show — what we'll be calling Ensembles. These ensembles are designed to be something of a meditation, helping us to explore the art of living and work...

10 Okt 20237min

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