#67 - Forming a Global Partnership Around a Sustainable (and Luxurious) Night's Sleep with Phoebe Yu & Kat Dey of Ettitude

#67 - Forming a Global Partnership Around a Sustainable (and Luxurious) Night's Sleep with Phoebe Yu & Kat Dey of Ettitude

See Full Show Notes here: https://growensemble.com/ettitude-phoebe-yu-kat-dey/

In today's episode, we welcome the founders of Sustainable home goods brand, Ettitude, Phoebe Yu and Kat Dey. Born in 2014 from CEO Phoebe's desire for eco-friendly, high-quality bedding at an affordable price, Ettitude has revolutionized the home textiles space with their proprietary bamboo lyocell fabric that is as environmentally conscious as it is comfortable.

In our chat, we discuss:

  • Phoebe and Kat's entrepreneurial journeys
  • The inspiration for Ettitude
  • Ettitude's unique bedding products + the process behind them
  • What Phoebe & Kat see as their respective roles in the company and their partnership
  • Ettitude's role in the global marketplace
  • The culture Phoebe and Kat have cultivated around the company
  • What they see for Ettitude's growth and future

Links from the episode:

See Full Show Notes here: https://growensemble.com/ettitude-phoebe-yu-kat-dey/

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