S5 E8: When Images Don’t Reflect Patients
Two recent PMCPA cases (0273 & 3882) highlight a surprisingly simple point: using images that don’t reflect real patients doesn’t automatically mean a breach. We unpack what the rulings tell us about ...
27 Nov 20253min
S5 E7: When Is a Medicine NOT a Medicine?
When is a medicine… not a medicine — at least according to the PMCPA? 🤔In this episode, we dig into a fascinating case (AUTH/3880/2/24) where the ruling found no promotion of a medicine on social med...
20 Nov 20252min
S5 E6: All Talk, No Audience
Speakers confirmed, slides ready… but no one shows up. 😬What do you do when a pharma meeting has no audience? Cancel? Pay? Re-run? We chat through compliance, optics and common-sense calls in this sc...
13 Nov 20253min
S5 E5: Social Media Mayhem: What Counts as Promotion?
The PMCPA says (currently) most complaints still stem from social media - and they’re now hinting at a cease-and-desist approach. We unpack what that could mean for pharma whilst everyone is still gue...
6 Nov 20253min
S5 E3: Quick wins in Compliance: Declarations without the drama
Declarations of involvement are causing drama! But they are an easy target which means a quick win for pharma too. We discuss the 5 point-plan the PMCPA don't want you to know - more of this at our co...
23 Okt 20252min
S5 E2: "Buy you a drink?"
Two PMCPA rulings (one old, one recent) about an "innocent" drink but involving pharma customers. A casual thank-you or a full-blown breach?Our conference on 4 Nov will discuss commercial push, medica...
16 Okt 20252min
S5 E1. PMCPA bringing the industry into disrepute?
SOME say UK pharma has “a slow self-regulatory process that fails to ensure compliance” (BMJ letter, Oct 23)WE say it is the PMCPA themselves bringing the industry into disrepute (evidence to be prese...
9 Okt 20252min
