CIM Marketing Podcast30 Okt 2025

How to decode consumer behaviour and boost your marketing impact

With AI and algorithms now powering much of our digital lives, it's easy to lose sight of the customer. Tune in to the latest episode of the CIM Marketing Podcast to learn how marketers can design strategies that prioritise authenticity, empathy and connect with human psychology.

In the latest, must-listen episode of the CIM Marketing Podcast, we dive deep into the powerful and often subtle ways technology is reshaping consumer psychology and giving marketers new means for engaging with their customers.

We’re welcoming leading experts Becky Simms, CEO of Reflect Digital, and Dr. Tom Bowden-Green, Senior Lecturer in Marketing and Behavioural Science, to dissect the biggest and fastest shifts happening in the industry right now.

They’ll be highlighting the significant changes in consumer behaviour, especially the increased engagement with technology, and discuss the enduring importance of understanding consumer search behaviour, which has diversified beyond Google to include multiple platforms and social communities.

Our experts will also discuss the critical need for marketers to strategically balance budgets, invest in robust audience research, and design campaigns for human behaviour rather than simply for algorithms.

In this episode, we will:

Explore the major recent shifts in consumer behaviour
Show why marketing should be designed for humans not algorithms
Reveal why friction can be good as well as bad

Want to know more? Check out the CIM Content hub now for all things marketing.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(144)

How to master the art of pitching and persuasion

How do you turn a good idea into a winning pitch your clients can’t stop talking about? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Danny Fontaine, author of Pitch: How ...

13 Aug 1h 3min

Sneak peek: How to master the art of pitching and persuasion

12 Aug 1min

AI-native marketing teams: Rethinking roles, skills and structure

What does a marketing team look like when AI is embedded in every part of their workflow, from research and briefing to creative, measurement, and sales enablement? In this episode, host Ben Walker i...

30 Juli 48min

Sneak peek: AI-native marketing teams

29 Juli 1min

The AI strategy gap: Why 40% of marketers don’t expect ROI before 2030

Why are 40% of marketers not expecting ROI from AI until 2030, and what does that reveal about the AI strategy gap in marketing?In this episode of the CIM Marketing Podcast, host Ben Walker is joined ...

16 Juli 52min

Sneak peek: The AI strategy gap

15 Juli 1min

How marketing leaders are delivering social impact

How can marketing leaders drive real social change, not just publish another glossy purpose statement? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Caroline Taylor OBE, f...

2 Juli 53min