13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther

13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther

In episode 13 of the Outdoor Minimalist Podcast, we are going to talk about how consumers can recognize truthful and transparent product marketing and how businesses can optimize their green stories.

To help me break down and better understand the ins and outs of sustainable product marketing, I’d like to introduce Amanda Winther.

Amanda Winther is a Sustainability Brand Messaging Strategist and Copywriter. Her business, Amanda Winther Creative, helps eco-conscious brands tell their Sustainability Stories transparently and authentically across their digital presence (things like their website and emails). When she's not nerding out about sustainability, you will probably find her outside -- seeking out the best paragliding, hiking and skiing across the Western US. She lives full-time in an airstream trailer with her partner and dog.

INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/

WEBSITE: https://www.theoutdoorminimalist.com/

ORDER THE BOOK: https://www.theoutdoorminimalist.com/book

YOUTUBE: @theoutdoorminimalist

-----------------------------

Lava Linens Discount Code for 15% off your next purchase: OUTDOORMINIMALIST

AMANDA WINTHER WEBSITE: https://amandawinther.com/

AMANDA WINTHER INSTAGRAM: https://www.instagram.com/amanda.winther/?hl=en

AMANDA WINTHER LINKEDIN: https://www.linkedin.com/in/amandawinther/

AMANDA'S ROOTED FRAMEWORK: https://amandawinther.com/about

ROOTED SUSTAINABILITY WORKSHOP (Dec 9th): https://amandawinther.thrivecart.com/rooted-sustainability-story-workshop/

-----------------------------

OTHER EPISODE RESOURCES:

FTC GREEN GUIDE: https://www.ftc.gov/news-events/media-resources/truth-advertising/green-guides

KICKSTARTER COYOSY: https://www.coyosy.com/?fbclid=IwAR0mOSqcYM_C1-Cs-odnIC-VpJso8djAgBnDywUnjbSRZG00NMC_jAKzDoE

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94. How Do Bear Canisters Work? with Holly Jaleski

94. How Do Bear Canisters Work? with Holly Jaleski

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93. How to Identify Your Gear Needs with Alisha McDarris

93. How to Identify Your Gear Needs with Alisha McDarris

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92. Making Hunting and Fishing More Accessible with Erin Crider

92. Making Hunting and Fishing More Accessible with Erin Crider

Hunting and fishing are seemingly popular outdoor activities, but how easy are they to learn when you didn’t grow up doing them? In episode 92 of the Outdoor Minimalist podcast, we are reentering the ...

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91. The Rise of Overlanding and Its Environmental Impact with Beth Brennan

91. The Rise of Overlanding and Its Environmental Impact with Beth Brennan

In episode 91 of the Outdoor Minimalist podcast, we are diving into a topic: overlanding. Offroading and using motorized vehicles to travel from place to place and across public lands has existed for ...

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90. Move Beyond Surviving: Empowering Breast Cancer Survivors with Nature with Dr. Kelly McLean

90. Move Beyond Surviving: Empowering Breast Cancer Survivors with Nature with Dr. Kelly McLean

In episode 90 of the Outdoor Minimalist podcast, we get a look into the healing power of nature from Dr. Kelly McLean, a Surgical Oncologist specializing in treating Breast and Melanoma Cancer at the ...

12 Juni 202331min

89. A BioBased Backpacking Food Packaging That Actually Works with Eric Boxer

89. A BioBased Backpacking Food Packaging That Actually Works with Eric Boxer

In episode 89 of the Outdoor Minimalist podcast, we are returning to the topic of food packaging. If you’ve listened to previous episodes, you know that we talk a fair bit about trail food on the show...

5 Juni 202326min

88. What is a Refillery? And Why We Need More of Them with Kerry Jones

88. What is a Refillery? And Why We Need More of Them with Kerry Jones

In episode 88 of the Outdoor Minimalist podcast, we do an overview of what a refillary is, why they should be more prevalent in the United States, and how Kerry Jones started Suds Refillery when she s...

29 Maj 202336min

87. Using Minimalism to Reduce Stress with Becca Ploener

87. Using Minimalism to Reduce Stress with Becca Ploener

In episode 87 of the Outdoor Minimalist podcast, we are returning to the foundational concepts of minimalism and mindfulness. Minimalism looks different for everyone, and our life experiences impact o...

22 Maj 202328min

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