13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther

13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther

In episode 13 of the Outdoor Minimalist Podcast, we are going to talk about how consumers can recognize truthful and transparent product marketing and how businesses can optimize their green stories.

To help me break down and better understand the ins and outs of sustainable product marketing, I’d like to introduce Amanda Winther.

Amanda Winther is a Sustainability Brand Messaging Strategist and Copywriter. Her business, Amanda Winther Creative, helps eco-conscious brands tell their Sustainability Stories transparently and authentically across their digital presence (things like their website and emails). When she's not nerding out about sustainability, you will probably find her outside -- seeking out the best paragliding, hiking and skiing across the Western US. She lives full-time in an airstream trailer with her partner and dog.

INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/

WEBSITE: https://www.theoutdoorminimalist.com/

ORDER THE BOOK: https://www.theoutdoorminimalist.com/book

YOUTUBE: @theoutdoorminimalist

-----------------------------

Lava Linens Discount Code for 15% off your next purchase: OUTDOORMINIMALIST

AMANDA WINTHER WEBSITE: https://amandawinther.com/

AMANDA WINTHER INSTAGRAM: https://www.instagram.com/amanda.winther/?hl=en

AMANDA WINTHER LINKEDIN: https://www.linkedin.com/in/amandawinther/

AMANDA'S ROOTED FRAMEWORK: https://amandawinther.com/about

ROOTED SUSTAINABILITY WORKSHOP (Dec 9th): https://amandawinther.thrivecart.com/rooted-sustainability-story-workshop/

-----------------------------

OTHER EPISODE RESOURCES:

FTC GREEN GUIDE: https://www.ftc.gov/news-events/media-resources/truth-advertising/green-guides

KICKSTARTER COYOSY: https://www.coyosy.com/?fbclid=IwAR0mOSqcYM_C1-Cs-odnIC-VpJso8djAgBnDywUnjbSRZG00NMC_jAKzDoE

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89. A BioBased Backpacking Food Packaging That Actually Works with Eric Boxer

89. A BioBased Backpacking Food Packaging That Actually Works with Eric Boxer

In episode 89 of the Outdoor Minimalist podcast, we are returning to the topic of food packaging. If you’ve listened to previous episodes, you know that we talk a fair bit about trail food on the show...

5 Juni 202326min

88. What is a Refillery? And Why We Need More of Them with Kerry Jones

88. What is a Refillery? And Why We Need More of Them with Kerry Jones

In episode 88 of the Outdoor Minimalist podcast, we do an overview of what a refillary is, why they should be more prevalent in the United States, and how Kerry Jones started Suds Refillery when she s...

29 Maj 202336min

87. Using Minimalism to Reduce Stress with Becca Ploener

87. Using Minimalism to Reduce Stress with Becca Ploener

In episode 87 of the Outdoor Minimalist podcast, we are returning to the foundational concepts of minimalism and mindfulness. Minimalism looks different for everyone, and our life experiences impact o...

22 Maj 202328min

86. Homemade Backpacking Meals for Special Diets with Elon Jones

86. Homemade Backpacking Meals for Special Diets with Elon Jones

Do you have dietary restrictions that prevent you from being able to eat pre-made backpacking meals? Or do you need help finding backpacking recipes that fit your special dietary needs?  In episode 86...

15 Maj 202331min

85. A Bear Biologist's Tips for Respecting Wildlife and Being Bear Aware with Garrett Tovey

85. A Bear Biologist's Tips for Respecting Wildlife and Being Bear Aware with Garrett Tovey

In episode 85 of the Outdoor Minimalist podcast, I had the pleasure of sitting down and chatting about all things grizzly bears and being bear-aware when recreating outside. I have a healthy fear of b...

8 Maj 202331min

84. Take Ownership of Your Influence Through Action with Sensi Graves

84. Take Ownership of Your Influence Through Action with Sensi Graves

In episode 84 of the Outdoor Minimalist podcast, we explore the idea of taking ownership of your influence through action. Every single one of us, no matter our reach, has an influence within our comm...

1 Maj 202333min

83. Creating a Sustainable Work Culture in the Outdoor Industry with Gina McClard

83. Creating a Sustainable Work Culture in the Outdoor Industry with Gina McClard

In episode 83 of the Outdoor Minimalist podcast, I had the pleasure of sitting down with two individuals working together to create more equity in the workplace and answering the question: how are peo...

24 Apr 202334min

EARTH DAY SPECIAL: Maximize Your Outdoor Life While Creating a Minimalist Lifestyle (Humans Outside interview with Meg)

EARTH DAY SPECIAL: Maximize Your Outdoor Life While Creating a Minimalist Lifestyle (Humans Outside interview with Meg)

Audio provided courtesy of Amy Buschatz, creator and host of the Humans Outside podcast. The more time you spend outside, the more you might be thinking about doing what you can to make sure the thin...

22 Apr 202346min

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