48. Can a Company Be 100% Circular? with Niclas Bornling

48. Can a Company Be 100% Circular? with Niclas Bornling

In episode 48 of the Outdoor Minimalist podcast, we discuss what it means to have a circular product range as a company and how to get there. If you aren’t sure what a circular product range or a circular economy is, that’s okay; my guest Niclas Bornling overviews all of this and much more.

Niclas is an international Swede that has lived and worked in France and the US, currently living in Portland, OR—married to an amazing woman from Portland and father of two boys. He has spent most of his career in the outdoor and sports industry. Together with sailing and skiing, one of his biggest passions is the concept of a brand and how this intangible thing can connect on an emotional level with people. He hates the word “consumer” and envies people who believe. One day he’ll start a blog, and it will be called ”I don’t know.”

INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/

WEBSITE: https://www.theoutdoorminimalist.com/

ORDER THE BOOK: https://www.theoutdoorminimalist.com/book

YOUTUBE: @theoutdoorminimalist

-------------------------

Use the code OUTDOORMINIMALIST for 10% off every Neo Bites order.

HOUDINI SPORTSWEAR

https://houdinisportswear.com/en-us/sustainability

INSTAGRAM: https://www.instagram.com/houdinisportswear/?hl=sv

FACEBOOK: https://www.facebook.com/HoudiniSportswear/

LINKEDIN: https://www.linkedin.com/company/houdini-sportswear/

YOUTUBE: https://www.youtube.com/channel/UClS4VifINvcgZpnyXU3S41Q

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14. Minimalism in Trail Running, Storytelling, and Magazines with Jess Vandenbush

14. Minimalism in Trail Running, Storytelling, and Magazines with Jess Vandenbush

In episode 14 of the Outdoor Minimalist podcast, we are going to be talking about a few things that hold a lot of space in my life: trail running and storytelling. Combining those two things with minimalism, I’m excited to have Jess Vandenbush on the show to discuss Eat Clean, Run Dirty magazine. Jess has shameless enthusiasm for wild places, fresh air, small-town diners, culture, art, road trips, and simple pleasures. She relishes in doing the hard things from running up mountains to launching a print-only magazine during a global pandemic. She regularly bites off more than she can chew and figures it out as she goes. Eat Clean Run Dirty Magazine is her love letter to trail and ultra running and all the humans that are a part of it. INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/ WEBSITE: https://www.theoutdoorminimalist.com/ ORDER THE BOOK: https://www.theoutdoorminimalist.com/book YOUTUBE: @theoutdoorminimalist ----------------------------- SUBSCRIBE TO EAT CLEAN, RUN DIRTY MAGAZINE: https://www.eatcleanrundirty.com/read EAT CLEAN, RUN DIRTY INSTAGRAM: https://www.instagram.com/eat_clean_run_dirty/ EAT CLEAN, RUN DIRTY FACEBOOK: https://www.facebook.com/eatcleanrundirty EAT CLEAN, RUN DIRTY PODCAST: https://www.eatcleanrundirty.com/listen CONTACT JESS TO CONTRIBUTE TO THE MAGAZINE: jess@eatcleanrundirty.com

13 Dec 202146min

13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther

13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther

In episode 13 of the Outdoor Minimalist Podcast, we are going to talk about how consumers can recognize truthful and transparent product marketing and how businesses can optimize their green stories. To help me break down and better understand the ins and outs of sustainable product marketing, I’d like to introduce Amanda Winther. Amanda Winther is a Sustainability Brand Messaging Strategist and Copywriter. Her business, Amanda Winther Creative, helps eco-conscious brands tell their Sustainability Stories transparently and authentically across their digital presence (things like their website and emails). When she's not nerding out about sustainability, you will probably find her outside -- seeking out the best paragliding, hiking and skiing across the Western US. She lives full-time in an airstream trailer with her partner and dog. INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/ WEBSITE: https://www.theoutdoorminimalist.com/ ORDER THE BOOK: https://www.theoutdoorminimalist.com/book YOUTUBE: @theoutdoorminimalist ----------------------------- Lava Linens Discount Code for 15% off your next purchase: OUTDOORMINIMALIST AMANDA WINTHER WEBSITE: https://amandawinther.com/ AMANDA WINTHER INSTAGRAM: https://www.instagram.com/amanda.winther/?hl=en AMANDA WINTHER LINKEDIN: https://www.linkedin.com/in/amandawinther/ AMANDA'S ROOTED FRAMEWORK: https://amandawinther.com/about ROOTED SUSTAINABILITY WORKSHOP (Dec 9th): https://amandawinther.thrivecart.com/rooted-sustainability-story-workshop/ ----------------------------- OTHER EPISODE RESOURCES: FTC GREEN GUIDE: https://www.ftc.gov/news-events/media-resources/truth-advertising/green-guides KICKSTARTER COYOSY: https://www.coyosy.com/?fbclid=IwAR0mOSqcYM_C1-Cs-odnIC-VpJso8djAgBnDywUnjbSRZG00NMC_jAKzDoE

6 Dec 202129min

BONUS: Is Wrapping Paper Recyclable?

BONUS: Is Wrapping Paper Recyclable?

A staggering amount of wrapping paper is produced and sent to the landfill each year, but there is still a large portion of that being sent to be recycled. That's a good thing though, right? The answer might surprise you! Tune into this week's bonus episode to learn more. What you'll find in this bonus episode: How to identify recyclable wrapping paper Why most gift wrap can't be recycled Reusable options for wrapping presents And more! INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/ WEBSITE: https://www.theoutdoorminimalist.com/ ORDER THE BOOK: https://www.theoutdoorminimalist.com/book YOUTUBE: @theoutdoorminimalist ----------------------------- EPISODE RESOURCES: Earth911 Article Referenced USA Today: Christmas Wrapping Paper: What You Can't Recycle FairyTale Waltz by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/ Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100232 Artist: http://incompetech.com/

1 Dec 20218min

12. What's the Deal with Natural Fibers in the Outdoor Industry? with John Gage

12. What's the Deal with Natural Fibers in the Outdoor Industry? with John Gage

In episode 12 of the Outdoor Minimalist Podcast, we discuss the use, or lack thereof, of natural fibers in the outdoor industry. What is the deal with natural fibers in the outdoor industry? Why don’t we use them more if they’re more sustainable? Why are they more expensive and harder to design? Are synthetics really that bad for the environment? Are certain natural fibers more eco-friendly than others? So many questions! To help me answer some of these questions and more, I’d like to introduce John Gage. John Gage is the co-founder of Appalachian Gear Company, a brand that pioneered performance fabrics made from 100% alpaca fiber geared toward outdoor adventure activities. John has spent his career in textile manufacturing and is also a lifelong outdoor enthusiast. Appalachian Gear Company was founded with a simple goal in mind: to create a performance product line using natural fibers that gives customers an eco-friendly alternative to polyester and nylon while bringing manufacturing jobs back to the U.S. INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/ WEBSITE: https://www.theoutdoorminimalist.com/ ORDER THE BOOK: https://www.theoutdoorminimalist.com/book YOUTUBE: @theoutdoorminimalist ----------------------------- APPALACHIAN GEAR COMPANY: https://appalachiangearcompany.com/ APPGEAR INSTAGRAM: https://www.instagram.com/appgearco/ APPGEAR FACEBOOK: https://www.facebook.com/AppGearCo APPGEAR BLOG: https://appalachiangearcompany.com/blogs/appgear-insider

29 Nov 202140min

11. Greenwashing in the Outdoor Industry with Steven Sashen

11. Greenwashing in the Outdoor Industry with Steven Sashen

In episode 11 of the Outdoor Minimalist podcast, we are going to hit a topic that I love to talk about but I hate that exists: greenwashing. Like many topics that I cover in my book, I feel confident I could do an episode on my own about this, but I’d rather hear from industry experts about greenwashing specifically in the outdoor industry, their experiences, how they avoid it, and their ideas moving forward. So, to help me dig deeper into this important topic, I am thrilled to share my conversation with Steven Sashen. Steven is a serial entrepreneur who has never had a job, a former professional stand-up comic and award-winning screenwriter, and a competitive sprinter -- one of the fastest men over 55 in the country (maybe the fastest 55+ Jew in the world!). He and his wife, Lena Phoenix, co-founded the footwear company Xero Shoes, creating "a MOVEMENT movement" which has helped hundreds of thousands of people Live Life Feet First with happy, healthy, strong feet in addictively comfortable footwear. Xero Shoes has been on the Inc. 5000 list of fastest-growing companies for 5 years in a row. Steven and Lena also appeared on Shark Tank, where they turned down a $400,000 offer from Kevin O'Leary. INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/ WEBSITE: https://www.theoutdoorminimalist.com/ ORDER THE BOOK: https://www.theoutdoorminimalist.com/book YOUTUBE: @theoutdoorminimalist ------------------------- Lava Linens Discount Code for 15% off your next purchase: OUTDOORMINIMALIST XERO SHOES WEBSITE: https://xeroshoes.com/go/OUTDOORMINIMALIST XERO SHOES INSTAGRAM: https://www.instagram.com/xeroshoes BAREFOOT RUNNING BOOK: https://www.goodreads.com/book/show/9925784-the-barefoot-running-book SNOPES: https://www.snopes.com/ MICROPLASTICS INFO: https://www.nytimes.com/wirecutter/blog/reduce-laundry-microfiber-pollution/

22 Nov 202137min

10. Prioritizing Experience and Place Over Equipment and Possessions with Daniel Ritz

10. Prioritizing Experience and Place Over Equipment and Possessions with Daniel Ritz

How can we shift our mindset to focus more on the outdoor experience and less on the equipment it takes to get us there? In episode 10, we explore what it means to have a sense of place and to truly experience your time outside. To help me explore these ideas and how to apply this mindset shift, I had the pleasure of talking with Daniel Ritz. Daniel A. Ritz, is an outdoor journalist and writer based in Boise, Idaho. Ritz's work has been published by Trout Unlimited, Orvis, Western Native Trout Initiative, Backcountry Hunters and Anglers, Outdoor Idaho Magazine, Alaska Sporting Journal, Fish Alaska Magazine and Visit Idaho: Idaho Department of Tourism. His editorial focus is contemporary issues regarding conservation, the environment, outdoor recreation, and legislation. Most recently, Ritz created a 40-part series sharing the experience of his Western Native Trout Challenge that was published by Trout Unlimited, Orvis and Western Native Trout Initiative, and Montana Fly Company. In it, he wrote personal experience-based essays and natural history and science-based "Species Profiles" for each of the 20 available native trout and char species of the Western 12 states of the United States. Currently, Ritz volunteers as the communications coordinator for the Ted Trueblood Chapter of Trout Unlimited and Idaho Backcountry Hunters and Anglers. Born in Baltimore, Maryland, Ritz graduated in 2009 from Salisbury University on the Eastern Shore of Maryland with Bachelor's Degrees in Journalism and Philosophy. He resides in Boise with his partner Holly, their Wirehaired Pointing Griffon named Trout, and an oversized cat named Julio. INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/ WEBSITE: https://www.theoutdoorminimalist.com/ ORDER THE BOOK: https://www.theoutdoorminimalist.com/book YOUTUBE: @theoutdoorminimalist ---------------------------- Lava Linens Discount Code for 15% off your next purchase: OUTDOORMINIMALIST WESTERN NATIVE TROUT CHALLENGE: https://westernnativetroutchallenge.org/ DANIEL RITZ WEBSITE: https://www.jacksexperiencetradingcompany.com/ DANIEL RITZ INSTAGRAM: https://www.instagram.com/jacks_experience_trading/ DANIEL RITZ TWITTER: https://twitter.com/DanielARitz29 OTHER EPISODE RESOURCES: https://www.inc.com/anne-gherini/cash-in-on-experience-economy.html https://www.cnbc.com/2016/05/05/millennials-are-prioritizing-experiences-over-stuff.html

15 Nov 202134min

9. Eliminating Single-Use Plastics in the Outdoor Industry with Steven Reinhold

9. Eliminating Single-Use Plastics in the Outdoor Industry with Steven Reinhold

In episode 9 of the Outdoor Minimalist podcast, we will be discussing a hot topic in any part of the sustainability and zero-waste movement: single-use plastics. More specifically, we will be discussing the use of plastics on the production side of packaging with some limited discussion regarding consumer use of single-use plastics. To help me expand on this topic, I had the pleasure of talking to Steven Reinhold. Steven has worked within the outdoor industry for over a decade. He began his outdoor career with Big City Mountaineers’ Summit for Someone program where he guided and recruited fundraising climbers whose efforts supported BCM’s wilderness-mentoring programs. Steven has been an ambassador for multiple outdoor brands and currently serves as Backpacker Magazine’s official Brand Ambassador. He created the online sensation #trashtag, a social media-based cleanup effort, which went viral in 2019 and has been used over 100 million times worldwide! Steven also founded The Appalachian Adventure Company, which has strong guiding-roots, but has since grown into a formidable Media/Marketing/Consulting company which works closely with organizations like Black Folks Camp Too, Leave No Trace, and the Southern Environmental Law Center. INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/ WEBSITE: https://www.theoutdoorminimalist.com/ ORDER THE BOOK: https://www.theoutdoorminimalist.com/book YOUTUBE: @theoutdoorminimalist ------------------------ Connect with STEVEN: https://www.instagram.com/ramblin_reinhold/ APPALACHIAN ADVENTURE COMPANY: https://www.facebook.com/AppalachianAdventureCompany/ BLACK FOLKS CAMP TOO: https://www.instagram.com/blackfolkscamptoo/ Plastic Impact Alliance: https://www.outsidebusinessjournal.com/tag/plastic-impact-alliance/ Join the Plastic Impact Alliance: https://www.outsidebusinessjournal.com/issues/sustainability/packaging/how-to-join-plastic-impact-alliance/ About the #trashtagchallenge: https://www.cleanupnews.org/home/trash-tag-challenge Ever Green Adventure Foods: https://evergreenadventurefoods.com/ NoSo Patches: https://nosopatches.com/ Rerouted: https://rerouted.co/

8 Nov 202138min

BONUS: Should I Drive or Should I Fly for the Holidays?

BONUS: Should I Drive or Should I Fly for the Holidays?

As you start to plan your holiday plans, book flights, or map out your road trip, you may be asking yourself: Is it greener to drive or fly to Thanksgiving and Christmas celebrations? There isn't a cut-and-dry answer to this, so in this bonus episode, I'll provide a few options and some food for thought. [I misspoke in the episode and where I say carbon "positive" I meant to say carbon "negative"] INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/ WEBSITE: https://www.theoutdoorminimalist.com/ ORDER THE BOOK: https://www.theoutdoorminimalist.com/book YOUTUBE: @theoutdoorminimalist -------------------------- EPISODE RESOURCES: Calculate Flight Emissions: https://www.atmosfair.de/en/offset/flight/ CORSIA UN Flight Offset Plan: https://www.carbonbrief.org/corsia-un-plan-to-offset-growth-in-aviation-emissions-after-2020 Find Reputable Carbon Offset Projects: https://www.green-e.org/certified-resources/carbon-offsets https://marketplace.goldstandard.org/collections/projects https://www.cooleffect.org/about-us/cool-effect-model Washington Post Article Quoted: https://www.washingtonpost.com/travel/tips/questions-about-carbon-offsets-flights-answered/

3 Nov 20217min

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