Memecast #72: Ace of Spades: Stacking the Deck in Your Favor by Increasing Customer Perceived Value
This meme is the Ace of Spades from the Selling Value card deck. Selling value really is the skill of increasing customer perceived value. If you think about it, our customers don't really know how mu...
24 Aug 20222min
Price Execution, Not Price Optimization with Flintfox CEO, John Moss
John Moss is the CEO of Flintfox International, a pricing software company with world class IP in the areas of pricing and revenue management. He's previously worked as the Chief Strategy Officer and ...
22 Aug 202228min
Blogcast #68: Ballet, Football, Pricing and Sales
This is an Impact Pricing Blog published on July 13, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/ballet-football-pricing-and...
19 Aug 20223min
Memecast #71: Select KPIs
Possibly my single favorite KPI in the world of pricing is average selling price. Are we managing average selling price per product, average selling price overall across the portfolio. If you have a s...
17 Aug 20222min
How to Package Your Services and Price for Value with Gabriel Dabi-Schwebel
Gabriel Dabi-Schwebel is the Founder and CEO of SalesDeck, an online sales communication tool. He is also the Founder and CEO of 1min30, a French inbound marketing agency. He is an entrepreneur, speak...
15 Aug 202217min
Blogcast #67: A Good Case for Cost-plus Pricing
This is an Impact Pricing Blog published on July 6, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/a-good-case-for-cost-plus-pr...
12 Aug 20223min
Memecast #70: Start with Your Goal
Pricing decisions can always help us achieve our goals. We need to make sure we understand what those goals are. I would start with understanding what the corporate objectives are. Oftentimes those ar...
10 Aug 20221min
How Should a Law Firm Approach Pricing Strategy with John Chisholm
John Chisholm was a US lawyer. For 15 years, he's been in law firms, using value-based pricing, and now subscription pricing. John swims in the ocean every morning with his Speedo around his neck. Pri...
8 Aug 202227min
