Top 5 App Monetization Trends You Can’t Ignore for 2026

Top 5 App Monetization Trends You Can’t Ignore for 2026

Struggling to grow your app’s revenue in 2025?

In this episode, we break down the Top 5 App Monetization Trends you can’t afford to ignore this year, backed by real data and growth insights.

We’re joined by Daphne Tideman, Growth Consultant, author, and former Head of Growth at Heights, where she helped 10x their subscriber base in just 18 months. Daphne reveals what'll really drive app growth in 2026, from premium pricing and smarter packaging to hybrid monetization models and beyond.

If you’re stuck or searching for new ways to monetize your app, this is a must-watch episode that shows exactly what’s working right now.

You will discover:

✅ The 5 biggest monetization trends shaping the app industry in 2026

✅ Why premium pricing is the new normal (and users are okay with it)

✅ How smart pricing & packaging boost conversions and ARPU

✅ Why app-to-web checkout is becoming a growth weapon

Learn More:

Connect with Daphne:

https://growthwaves.substack.com/

https://daphnetideman.com/

You can also watch this video here: https://www.youtube.com/live/0WESZA_fj_A

Something exciting is brewing at AppsFlyer - their first Fall Release is almost here!We’d love to tell you more... but you’ll have to register for the November 18 online event to find out what’s shaping the future of marketing. 👀 https://shorturl.at/gmZog

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
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Facebook: ⁠App Masters⁠

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Avsnitt(985)

How Color Switch Creator Generates Mobile Game Ideas

How Color Switch Creator Generates Mobile Game Ideas

You're going to discover how Color Switch creator, David Reichelt, generates ideas for mobile games. It's a simple process that anyone can use to come up with ideas for business, apps and more! Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/bZQyXT_mbSo

15 Nov 20188min

699: How to Build Tools for Content Marketing

699: How to Build Tools for Content Marketing

Today's guest will share how they have used web tools and mobile apps as a content marketing strategy. You will discover how to come up with the right ideas, what constitutes a successful campaign and finally listen to how one tool worked better as a chat bot versus a microsite. Justin Adler is the Co-Founder and COO at NorthOne. Carter Grieve is the Head of Growth at NorthOne.

12 Nov 201829min

How to Get Good Rankings in the iOS App Store

How to Get Good Rankings in the iOS App Store

Coming up , i'm going to share with you the single best tip, it will help you to increase app store Ranking. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=yJJNA-ogOYw

9 Nov 20183min

698: Building the Right App at the Right Time with Ken Vermeille

698: Building the Right App at the Right Time with Ken Vermeille

Today's guest is the Chief Growth Officer at Lingvist, a language learning app. You will discover how he's been able to grow their user base by 30x in a very crowded space, how h Want to know how to build features that your customers will actually want to use? Well today's guest shares his 4-step process on how to turn your app idea into a product that users will love. Plus, listen to his tips on the types of questions you should ask potential customers. Ken Vermeille is the CEO at Vermillion Sky.

8 Nov 201840min

How to Hire a Virtual Assistant (VA)

How to Hire a Virtual Assistant (VA)

Are you looking to hire a virtual assistant that's going to help you scale your business and even help you hire more VAs? Well you're going to discover our process for hiring the right virtual assistant for your business. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/_92NHUPxKmo

7 Nov 20186min

697: Growth in a Market Overshadowed by Competitors with Scott Dodson

697: Growth in a Market Overshadowed by Competitors with Scott Dodson

Today's guest is the Chief Growth Officer at Lingvist a language learning app. You will discover how he's been able to grow the user base by 30X in a very crowded space, how he drove that growth by focusing on retention and the impact that localization has made on the app. Scott Dodson is the CGO (Chief Growth Officer) at Lingvist.

6 Nov 201834min

696: How to Use Data to Drive More Conversions with Lior Barak

696: How to Use Data to Drive More Conversions with Lior Barak

Are you looking to use data to help you make better marketing decisions? Well, today's guest shares how to set up user flags to drive more conversions, why too many KPIs will drive you bonkers and how many users you need to make sense of the data. Lior Barak is the Marketing Automation Expert at Tale About Data.

1 Nov 201830min

695: Peak Brain Training Head of User Acquisition, Thiago Monteiro

695: Peak Brain Training Head of User Acquisition, Thiago Monteiro

We have the Head of User Acquisition at one of the top apps, Peak. You will discover how he's using retargeting campaigns to decrease CPI and increase subscribers, how he calculates lifetime value and how he automates his acquisition campaigns to save time and decrease costs. Thiago Monteiro is the Head of User Acquisition at Peak

29 Okt 201834min

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