Top 5 App Monetization Trends You Can’t Ignore for 2026

Top 5 App Monetization Trends You Can’t Ignore for 2026

Struggling to grow your app’s revenue in 2025?

In this episode, we break down the Top 5 App Monetization Trends you can’t afford to ignore this year, backed by real data and growth insights.

We’re joined by Daphne Tideman, Growth Consultant, author, and former Head of Growth at Heights, where she helped 10x their subscriber base in just 18 months. Daphne reveals what'll really drive app growth in 2026, from premium pricing and smarter packaging to hybrid monetization models and beyond.

If you’re stuck or searching for new ways to monetize your app, this is a must-watch episode that shows exactly what’s working right now.

You will discover:

✅ The 5 biggest monetization trends shaping the app industry in 2026

✅ Why premium pricing is the new normal (and users are okay with it)

✅ How smart pricing & packaging boost conversions and ARPU

✅ Why app-to-web checkout is becoming a growth weapon

Learn More:

Connect with Daphne:

https://growthwaves.substack.com/

https://daphnetideman.com/

You can also watch this video here: https://www.youtube.com/live/0WESZA_fj_A

Something exciting is brewing at AppsFlyer - their first Fall Release is almost here!We’d love to tell you more... but you’ll have to register for the November 18 online event to find out what’s shaping the future of marketing. 👀 https://shorturl.at/gmZog

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
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Avsnitt(985)

App Mastermind in Barcelona

App Mastermind in Barcelona

Join us in Barcelona, Spain on June 15, 2019 for this one day retreat that brings successful app entrepreneurs together to trade knowledge, support each other and build a community that goes beyond business. This event is limited to 8 attendees to ensure the highest quality of founders and an environment where real relationships can be built. Reserve Your Spot: https://www.appmasters.com/retreat

26 Apr 20195min

728: Growth With Retention in Mind with Anna Boguslavska

728: Growth With Retention in Mind with Anna Boguslavska

We have a fun conversation where you will discover how to get your on-boarding process right (with examples), how to align your multichannel campaigns to re-engage users and how using a fun, but generic content FAILED as a marketing strategy. Anna Boguslavska is the Engagement Manager at Blindfeed

23 Apr 201930min

727: How to Optimize Google Play Listing with Neelay Srivastava

727: How to Optimize Google Play Listing with Neelay Srivastava

Coming up is a coaching call with a developer of a free music player app. You will discover how to balance optimizing your current keywords or finding new ones, should you localize your app and how to run our favorite growth hack on Google Play. Neelay Srivastava is the creator of Free Music Player

16 Apr 201916min

Google Play Link Building Strategy – How it Works

Google Play Link Building Strategy – How it Works

What’s up! Today, I’ve got a snippet from our upcoming App Masters Virtual Summit which will start on April 15th. This is a 10-day online-only event where you’ll get to see some of my favorite friends who are independent app developers crushing in the app space. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=0g1Vve0xuYI

10 Apr 20195min

726: How to Find & Scale New Growth Channels with Shoji Ueki

726: How to Find & Scale New Growth Channels with Shoji Ueki

Today's guest is Shoji Ueki, Sr. Director, Growth Marketing at SeatGeek. You will discover the process that he uses to find new and emerging user acquisition channels and when it works how to actually scale it. Shoji Ueki is the Sr. Director, Growth Marketing at SeatGeek.

9 Apr 201931min

How to Increase Mobile App Retention Rate Through Customer Support

How to Increase Mobile App Retention Rate Through Customer Support

Want to know a simple way to increase your mobile app retention rate? Well, today's guest shares why focusing on customer support has allowed her to successfully retain her customers. You will discover a tool she uses to manage the many requests her company receives. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=EGus8l6b93o

5 Apr 20194min

How to Optimize Your Download to Subscriber Conversion Funnel

How to Optimize Your Download to Subscriber Conversion Funnel

Coming up, you will discover the key elements that will help you optimize your download and subscriber funnel. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/KxCqiMuVmUA

3 Apr 20194min

725: Programmatic Targeting with Eric Seufert

725: Programmatic Targeting with Eric Seufert

Today's guest is none other than Eric Seufert, author of Freemium Economics and editor of the popular mobile blog Mobile Dev Memo. This is the exact interview from our very first virtual summit in 2018 where Eric shares why there's a shift to programmatic targeting, the types of apps in the top grossing charts and what types of games can adopt a subscription-based model. Eric Seufert leads platform at N3TWORK. Also, he is the author of Freemium Economics, published by Elsevier in 2014 and Owner / Editor at Mobile Dev Memo.

2 Apr 201934min

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