The Daily Stoic8 Nov 2025

Persuasion Expert: "You Can TRAIN Your Mind to See the Positive" | Jay Heinrichs (PT. 2)

It takes a trained mind to see wonder and awe in the middle of everyday struggles. In today’s PT. 2 episode, Ryan and persuasion expert Jay Heinrichs dive deeper into discipline, the power of our inner dialogue, and what it really means to have agency. Jay shares the story of having breakfast with the Dalai Lama and how the Stoics, Buddhists, Aristotle, and even Taylor Swift all point to the same truth about how we see and respond to life.

Jay Heinrichs is a New York Times bestselling author of Thank You For Arguing and is a persuasion and conflict consultant. Middlebury College has named him a Professor of the Practice in Rhetoric and Oratory. Jay has conducted influence strategy and training for clients as varied as Kaiser Permanente, Harvard, the European Speechwriters Association, Southwest Airlines, and NASA. He has overseen the remake and staff recruiting of more than a dozen magazines.

Pick up a copy of Jay’s latest book Aristotle’s Guide to Self-Persuasion: How Ancient Rhetoric, Taylor Swift, and Your Own Soul Can Help You Change Your Life

Follow Jay on Instagram @JayHeinrichs and check out more of his work at www.jayheinrichs.com

🏛 The 2025 LIVE session of Stoicism 101: Ancient Philosophy For Your Actual Life starts November 10th. Don’t miss your chance to join us! Read on for more about the unique opportunities you get from joining the LIVE course.

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