Growing a Fashion Brand: Lavender Hill’s Approach to PR, Sustainability, and Profitability with Isobel Ridley

Growing a Fashion Brand: Lavender Hill’s Approach to PR, Sustainability, and Profitability with Isobel Ridley

Isobel Ridley is the founder at Lavender Hill, a women’s fashion brand focused on ethically made luxurious staples. Founded in 2013 then now sell exclusively via their Shopify store, turning over around £500,000 a year.

In this episode, Isobel shares how she built a profitable, sustainable fashion brand by focusing on what works—core products, smart use of AI, and old-school PR that still delivers.

Hit PLAY to hear:

  • 💡 How focusing on fewer products made Lavender Hill more profitable
  • 🧠 The clever ways Isobel uses AI (including ChatGPT!) to run her store smarter
  • 🛍️ Why she ditched 3PLs and still fulfills every order in-house
  • ✂️ The surprising reason she cut product lines and boosted brand value
  • 📰 How traditional PR still drives sales in a digital-first world
  • 🔍 The data-driven mindset behind every major business decision she’s made

Key timestamps to dive straight in:

[04:50] "Sustainability Over Excess Colors"

[07:03] In-House Operations Over 3PL

[10:40] "Shifting PR: Magazines to Influencers"

[14:25] Early Struggles of a Business

[18:05] "Adapting Strategies for Profitability"

[21:17] Listen to Isobel’s Top Tips!

Full episode notes here: https://ecmp.info/568



--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Avsnitt(622)

Fast-Tracking Growth: Community, Niching Down, and Multi-Channel Strategies from Dood Woof

Fast-Tracking Growth: Community, Niching Down, and Multi-Channel Strategies from Dood Woof

Elina Panteleyeva is the founder of Dood Woof, a dog brand focused on Doodles. Founded in 2023, they hit $600k in year one, and are on track for sales of $2million this year. They’re already multichan...

8 Sep 202526min

How Alara Jewelry Doubled eCommerce Sales by Blending In-Store and Online Experiences

How Alara Jewelry Doubled eCommerce Sales by Blending In-Store and Online Experiences

Babs Noelle is the Ringleader at Alara Jewelry, sellers of artisanal, eco-conscious fine jewelry both designed in house, and supplied by renowned designers too. Founded in 2004 they now sell via their...

1 Sep 202533min

How to Get the Best Out of Your Website Agency with Sanya Ristic and Janis Thomas

How to Get the Best Out of Your Website Agency with Sanya Ristic and Janis Thomas

Sanya Ristic is the Director of Innovation and Client Relations at illuminise, the UK’s leading Certified Adobe Commerce & Magento Agency, ranked #1 on Clutch.co. Sanya and her team create and maintai...

25 Aug 202531min

The MASAMI Story: Bootstrapping a Premium Haircare Brand Through Collaboration

The MASAMI Story: Bootstrapping a Premium Haircare Brand Through Collaboration

Lynn Power is the co-founder and CEO at MASAMI a premium haircare brand. Founded in 2019 they now sell via their Shopify store and wholesale via Faire. Currently sales have reached just under $1millio...

18 Aug 202529min

Retention-First eCommerce: Inside Allure’s $2M Bricks-and-Clicks Strategy with Klim Yadrintsev

Retention-First eCommerce: Inside Allure’s $2M Bricks-and-Clicks Strategy with Klim Yadrintsev

Klim Yadrintsev is the founder and CEO at Allure, a luxury multi-brand fashion boutique based in the south of France. They sell via their physical store, and WooCommerce website. Founded in 2020 they ...

11 Aug 202533min

How Oak Furnitureland Wins in Modern Retail with AI, Omnichannel, & CRO

How Oak Furnitureland Wins in Modern Retail with AI, Omnichannel, & CRO

Ian McBeth is the Head of eCommerce at home furniture business Oak Furnitureland. Founded in 2003 as an eBay store! They now sell via their custom online store, telesales, and their 70 stores, selling...

4 Aug 202537min

La Matera’s Road to $4M: Growth, Founder-Led Content, and eCommerce Lessons

La Matera’s Road to $4M: Growth, Founder-Led Content, and eCommerce Lessons

JM Craddock is the CEO and owner of La Matera, a belt brand focused on creating artisanal products that last. Founded in 2012 they now sell via their Shopify site and wholesale channels are on track f...

28 Juli 202532min

Recommerce, Retention, and ROAS: Fashion Eyewear’s Secret to eCommerce Scale with Steven Westwood

Recommerce, Retention, and ROAS: Fashion Eyewear’s Secret to eCommerce Scale with Steven Westwood

Steven Westwood is the Head of Sales and Marketing at Fashion Eyewear, sellers of designer prescription glasses and sunglasses, both new and preloved. Selling via Shopify stores in the UK and the USA,...

21 Juli 202526min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
svd-tech-brief
badfluence
rss-borsens-finest
rss-svart-marknad
uppgang-och-fall
bathina-en-podcast
lastbilspodden
tabberaset
rss-inga-dumma-fragor-om-pengar
avanzapodden
fill-or-kill
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
borsmorgon
24fragor
rss-veckans-trade
montrosepodden